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BBC multicast presentation 2004

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BBC multicast presentation to ISPs in 2004.

BusinessEntertainment & Humor
1 of 13
LINX55 Multicast go slow Brandon Butterworth
Briefly ,[object Object],[object Object]
Until iPlayer ,[object Object],[object Object],[object Object],[object Object]
iPlayer considered dangerous Source: iMP ~Traffic reporting database Average number of downloads and requests Full Trial Launch (1 st Nov)
iPlayer - why? Base size = 2,240 Introduction to new BBC titles Why people choose to use iMP ? Source: iMP Quantitative research, GfK (Feb 2006)
iPlayer - what? Top 5 titles represent ¼ of all viewing. However, 85% of titles are downloaded and requested to view. number of requested views Source: iMP ~Traffic reporting database
iPlayer ISP role ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Other multicast news ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Don’t panic
Panic ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Formats ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Multicast Trial Network ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
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BBC multicast presentation 2004

  • 1. LINX55 Multicast go slow Brandon Butterworth
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  • 4. iPlayer considered dangerous Source: iMP ~Traffic reporting database Average number of downloads and requests Full Trial Launch (1 st Nov)
  • 5. iPlayer - why? Base size = 2,240 Introduction to new BBC titles Why people choose to use iMP ? Source: iMP Quantitative research, GfK (Feb 2006)
  • 6. iPlayer - what? Top 5 titles represent ¼ of all viewing. However, 85% of titles are downloaded and requested to view. number of requested views Source: iMP ~Traffic reporting database
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