1. United House
North Road
London
N7 9DP
+44 (0)207 354 4300
FT Confidentials
CRM Integration: Theory vs Reality
PresentationByMartin Bauer
London 25/04/2013
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www.kaliop.co.uk

2. Overview
The
Theory
Theory vs Reality
The Reality
Key Challenges
Lessons Learnt
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Date: 25/04/2013

3. United House
North Road
London
N7 9DP
+44 (0)207 354 4300
The Theory…
3
www.kaliop.co.uk

4. Kick Off Meeting
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5. Improve the Confidentials
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6. Cast of Thousands
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7. Current Manual Process
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8. The Dream
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9. The Parts of the Puzzle
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10. CentralArchitecture
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11. ExpertTeams
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12. Work ing together
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13. Scrum
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14. Perfect Fit
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15. In theory it would be a perfect world
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16. Theory vs.
Reality
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17. Quote
Computer Scientist:
Jan L. A. van de Snepscheut
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18. According toTheory
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19. Reality
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20. Best Parts
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21. Franken car
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22. The Reality…
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23. st
1
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Challenge:
Teams
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24. CMSTeam
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25. Subscription ManagementTeam
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26. eMarketingTeam
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27. CRM IntegrationTeam ??
CRM Team
Integration Team
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28. nd Challenge:
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Geography
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29. DistributedTeams
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30. Virtual Meetings
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31. rd Challenge:
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Process
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32. Scrum
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33. User Stories & Sprints
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34. Different Game
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35. Gentle Persuasion
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36. WorkingTogether
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37. th Challenge:
4
Integration
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38. Integration
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39. Minor Gaps
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40. th Challenge:
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Testing
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41. Many Paths
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42. Set Paths
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43. Final Challenge
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44. Performance
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45. Alternative Paths
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46. New Solution
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47. Happy
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48. Lessons Learnt
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49. Importance of Integration
The glue holding the bits together is the most
important part.
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50. Lessons Learnt
Changing too many systems at the same time
causes a LOT of pain
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51. Lessons Learnt
...if you work really really really hard!
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52. Happy
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53. United House
North Road
London
N7 9DP
+44 (0)207 354 4300
Questions?
53
www.kaliop.co.uk