In a recent survey of over 400 service providers in 17 European countries and the US, we sought to examine the current state of play in the European cloud market and how service providers are addressing the growing demand for cloud. This presentation looks at the survey data from the EU as a whole, providing insights into the broad EU market for cloud computing.

1. WHAT’S NEXT
FOR THE CLOUD?
Survey data: EU market trends
November 2013

2. CLOUD & HOSTING PROVIDERS SURVEY
We surveyed 400+ service providers in 17 European countries to examine the current state of
play in the European cloud market. How are they addressing the growing demand for cloud?
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3. DATA CENTRE OF CHOICE
Carrier-neutral data centres are the
preferred choice for European service
providers
Leading this trend was the Netherlands
with 75% of respondents colocating in
CNDCs
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Spain showed the lowest inclination for
carrier-neutral data centres, preferring to
use Telco owned data centres (54%)

4. CUSTOMER DEMAND TODAY
Demand for traditional hosting still exceeds demand for cloud in Europe
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European enterprises are not yet at the level of cloud adoption that might have been expected
a year or so ago
This could be because enterprise IT buyers are still confused about how to migrate to the cloud

5. CLOUD REVENUE SHARE 2012 TO 2015
However, a majority of European
service providers expect the cloud
wave to hit within the next 3 years
2012
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This is explained by the interest that cloud
and hosting providers are encountering
from customers migrating more of their
workloads. This not only increases the
total hosting and cloud market but also
the share of cloud as part of the total
market.
2015

6. REVENUE IMPACT OF CLOUD
73% of European service providers are positive about the impact of cloud of their revenue

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At 96%, respondents in Spain were most optimistic. This was closely followed by the Nordics
(83%) the UK (79%) and the Netherlands (70%)

7. KEY COMPETITORS
European service providers don’t consider international players as their key competitors
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This could be explained by the fact that Pan- European and U.S. providers are perceived as
offering different products which target different requirements
Local providers offer more customised solutions which address the immediate need of their
enterprise customers

8. STRATEGIES TO LEVERAGE CLOUD
The top 5 strategies by European service providers
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Looking underneath these figures, we found that a large majority (61%) execute 3 or more
strategies
These strategies tend to be emergent, ad-hoc, and mostly driven by customer requirements

9. THANK
YOU
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