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Big Data Programme_EN

  • 1. PRO Day 9:30 9:30 - Ar 10:00 W Je 10:15 K R 11:00 W Bi to M Al Bu Ba Th Pi Us Je 12:00 Lu OGRAM 1 – Tue 0 - 17:30 10:00 rrival of par - 10:15 WELCOME A ean-Paul Ph - 11:00 EYNOTE obin Goad, - 12:00 WHO IS MY ig data can o deepen ins Moderator: lina Fichter, uilding a ma as de Vos, hird-party d ierre-Nicola sing social ean-Luc Jaq - 13:00 unch MME esday 2 0 rticipants an AND INTRO hilippot, EB Head of an AUDIENCE help future sights into a r, Journalist, arket curren Managing D ata sources as Schwab, media to m quier, Direc 22 March nd refreshm ODUCTION U Presiden nalytics, Fin E? MEASU -proof audie audience be , BR ncy for vide Director, SK s: how can t CRM Mana measure emo ctor of Opera h 2016 ments N nt, Administr nancial Time RING TRE ence meas ehaviour wit o measurem KO they help? ager, RTBF otions rations, EPF rator-Gener es Group NDS AND G urement tec thin a fragm ment F FL Media La ral of RTBF GAINING IN chniques. It mented med ab F NSIGHT t is also a tr dia landscap remendous pe. tool
  • 2. 13:00 R Bi va co M M C M C M C 14:00 TR H ef D C a M Pe Pa Pr Lu An 15:00 C 15:15 LO DA Lu - 14:00 ICHER, SM ig data is in alues and e ommissionin Moderator: Maike Olij, N ase study: G Margaux Mis ase study: C Minna Ranta hief Digital - 15:00 RUST ME, ow do you r ffective tool o Not Track hristiane M moderated Moderator: eggy Valcke anelists: rof. dr Patri ucy Campb nne Grooth - 15:15 offee break - 15:30 OOKING A ATA PROT udovic Levy MARTER CO ncreasingly editorial polic ng choices. NOS Audien Generation ssika, Execu Covering el ama, Directo Editor, Cad I KNOW YO reinforce pu s and tactic k: Interactiv iethge, Proj panel discu e, Professo ick Van Eec ell, Marketin huis, Legal e k AHEAD TECTION: B y, Big Data ONTENT: D used to enr cies, it can ce Insights What? utive Produc lections or of Elector dena SER OU: USING ublic trust in cs? e webseries ject Leader ussion or in law, KU cke, Partner ng Director expert, NPO BUSINESS Vice-Presid DATA REIN rich content also help th Consultant cer, Upian ral Services G DATA RE n the use of s looks at y r, Deputy He U Leuven r, DLA Pipe r TV & Digita O RISK OR B dent, Orang NVENTING t and storyte hem adapt t t and Eurov s, Zef and J SPONSIBL f personal d your data an ead of Multi er al, RTÉ BUSINESS ge THE CONS elling. Coup their progra vision Acade Jon Pablo La LY AND SE ata? What w nd reveals w imedia Stor OPPORTU SUMER EX pled with me amming and emy faculty aiseca Blan ECURELY would be th who you are rytelling, BR UNITY? 2 PERIENCE edia’s own d member nco, he most e, by R – followed E d by
  • 3. 15:30 - R Us in th M Jö Pa M Pi Lu 16:15 - M D so re M Al Pa Jo M Al 17:15 C In G 19:30 C 16:15 ISING REV sing data fo vestment, i hese investm Moderator: örg Blumtrit anelists: Martin Green ierre-Nicola udovic Levy - 17:15 MY FAVOUR igital conten olutions are ecommenda Moderator: lberto Mess anelists: onathan Pe Michaël de L leksi Rossi, 5 - 17:30 LOSING RE nterview by A Guillaume Kl - 21:30 ocktail rece VENUES: W or branding, ncluding ch ments? tt, CEO, Dat nbank, Head as Dessus, D y, Big Data RITES: DEV nt reaches a being deve ation system sina, R&D C achey, myB Lucia, Head Head of Au EMARKS Alina Fichte lossa, Big D eption kindly WHERE IS T , targeted a hanges in m tarella d of Adverti Director of D VP, Orange VELOPING audiences t eloped to pr ms. Coordinator, BBC Head of Media In udience Ins er, Journalis Data Initiativ y hosted by THE VALUE advertising o mindset or m ising R&D, Digital Mark e (AND RET through a v rovide a bet r, RAI Centr nnovation, R sight, YLE st, BR of ve leader, P y RTS E? WHAT A or editorial c managemen Channel 4 keting, Fran TAINING) D ariety of me tter user ex re for Resea RTS Public Affairs ARE THE P choices rep t. How do y nce Télévisi DIGITAL AU edia and pla perience no arch & Tech s & Commu PITFALLS? resents a s you reap the ions UDIENCES atforms. Big otably via hnological In unications D 3 ignificant e benefits o g data nnovation Director, EB of BU
  • 4. Day 09:0 EBU 09:00 R 09:30 D bi 09 W Jo of W M 10:50 C 11 W M M W M fa 12:30 W B 13:00 Lu 2, Wed 00 – 13:0 U MEMB - 09:30 egistrations - 13:00 uring parall g data prac 9:30 – 10:5 WORKSHOP ointly mode f Media Inno WORKSHOP Moderated by - 11:10 offee break 1:10 – 12:3 WORKSHOP Moderated by Manager at t WORKSHOP Moderated by aculty chair – 13:00 WRAP-UP A By the Big D – 14:00 unch dnesday 00 BERS O s and welco el participa ctices for PS 50 P SESSION rated by Ro ovation, RT P SESSION y Lucy Cam k 0 P SESSION y Marianne the Global E P SESSION y Mark Wra AND NEXT S Data Initiativ y 23 Mar NLY ome coffee tive session SM, exchan N 1 - RECOM obert Amlun TS and Mich N 2 - BUILD mpbell, Mark N 3 - DATA Bouchart, Editors Netw N 4 - MANA ay, Head of STEPS ve steering c rch 201 ns, EBU Me nge best pra MMENDAT ng, Head of hael Barocc DING TRUS keting Direc JOURNAL Communica work AGEMENT A f Training, B committee 6 embers are actices and TION SYST f Digital stra co, Senior P T WITH OU ctor TV & D LISM ations Direc AND SKILL BBC Academ invited to s reflect on w EMS tegy, ZDF; Project Mana UR AUDIEN Digital, RTÉ ctor and Da LS FOR A B my and and hare views ways forwar Michaël de ager, EBU NCES ata Journalis BEST USE d Eurovision 4 on the role rd. e Lucia, Hea sm Awards OF DATA n Academy of ad