The freedom to be who you want to be.

1. 1
The freedom to be you

2. @adewale
www.oshineye.com/+
@ade_oshineye

3. The plug

4. 4
The road ahead
Developer
Experience
Design
Thinking
Targeted
Sharing
Google
Google+

5. 5
Google’s mission
Online content
Billions of web pages
Offline content
Billions of items
becoming indexed
To organize the world’s information and make
it universally accessible and useful.

6. 6
Blogger Book SearchAlerts CalendarBuzz CodeCheckoutBlog Search
Directory
Video Web Search
Groups Images Local
Picasa Scholar Talk
Web Accelerator
SMS
Earth Froogle Gmail
Maps for MobileMaps Mobile News
Toolbar SketchUpTranslate
Finance Google Labs
Pack
Specialized
Searches
Docs &
Spreadsheets
YouTube
Feedburner
Google Reader

7. 7
Targeted sharing:
The many publics

8. Google+: project

9. The room
9

10. Circles
10http://www.flickr.com/photos/thecaucas/2232897539/in/set-72157603486274453/

11. Targeted sharing
11

12. Targeted sharing
12

13. False dichotomies
13

14. False dichotomies
Public versus Private
Secret versus Transparent
14

15. The public sphere and many publics
15http://books.google.com/books?id=myiq2KF4-GsC&lpg=PA84&dq=many%20%22publics%20habermas%22&pg=PA84#v=onepage&q&f=false

16. danah boyd
16http://www.danah.org/images/danah/iSchool4.jpg

17. The public sphere and many publics
“When the United States President
addresses “the public,” he is not talking to
the same collection of people that the
Zimbabwean President is addressing when
he speaks.
Presidents from different countries are
speaking to different constituents and, thus,
assume different collective norms and
values.”
17http://www.danah.org/papers/TakenOutOfContext.pdf

18. The public sphere and many publics
“Individuals often engage with and are
members of different publics and they move
between them fluidly. Publics are not always
distinct from one another and there are often
smaller publics inside broader publics.”
18http://www.danah.org/papers/TakenOutOfContext.pdf

19. Circles are publics
One Public
versus
Many Publics
versus
Many Circles
19

20. 20
Design Thinking:
Design how it works and how it looks

21. Design is how it works
21http://www.jaygreene.com/book.html

22. Steve Jobs
People think it's this veneer − that the
designers are handed this box and told,
'Make it look good!' That's not what we
think design is. It's not just what it looks
like and feels like. Design is how it
works.
22http://www.nytimes.com/2003/11/30/magazine/30IPOD.html

23. How it looks
23http://googleblog.blogspot.com/2011/06/evolving-google-design-and-experience.html

24. How it looks
24http://googleblog.blogspot.com/2011/06/evolving-google-design-and-experience.html

25. Principles
Focus
Elasticity
Effortlessness
25

26. Design + Targeted Sharing
26

27. How it works
27

28. How it works
28

29. 29
Developer Experience:
Developers are people too

30. 30
developerexperience.org
http://www.flickr.com/photos/adewale_oshineye/4043310805

31. 31
What is Developer Experience?
1 Apply UX techniques to developer-facing products.
2 Focus on the out-of-box experience.
3 Use convention over configuration.
4 Design away common problems. Don’t document workarounds.

32. Unified APIs Console
32

33. 33
What if developers are people too?

34. 34
Tomorrow:
Google+ puts people at the centre of the web

35. 90%
Of consumers
online
trust
recommendations
71%
Say reviews from
family members or
friends influence
purchase decisions
Sources: Econsultancy July
2009,
Harris Interactive June 2010

36. Social endorsements

37. Sharing across the web

38. People on in the web

39. Authorship and authority

40. Google+: this is just the beginning

41. 41
Thank You!
Questions?