4. Swine flu
Keyword page
Twitter updates
Content partnerships
Audio
Video
Open platform API
Live blogs
Comment
Mobile siteApps
Newspapers
ebooks
4
5. To secure the financial and editorial
independence of the Guardian in perpetuity.
To promote freedom in the press and liberal
journalism globally.
To become the world's leading liberal voice.
To secure the financial and editorial independence
of the Guardian in perpetuity
To promote freedom in the press and liberal
journalism globally
5
8. • “A cool URI ... does not change” (Berners-Lee 1998)
• 1.5 million resources redirected to new scheme
8
1. Permanent
http://www.flickr.com/photos/fstorr/
8
9. 9
2. Addressable
★Resources are “about” something - ready for the socia
web.
★We live in “the age of point-at-things” (Coates 2005)
9
19. 19
The Open Strategy
OPEN IN
Bring in data and
apps
from the Internet
OPEN OUT
Enable partners to
build applications
using Guardian
content and services
for other platforms
19
21. 21
"Our most interesting experiments lie in
combining what we know with the experience,
opinions and expertise of the people who want
to participate rather than passively receive.”
21
27. Jack Shenker - Guardian Egypt correspondent
- covered the Tahrir Square revolution
27
28. 2822
The Open Strategy
OPEN IN
Bring in data and
apps
from the Internet
OPEN OUT
Enable partners to
build applications
using Guardian
content and services
for other platforms
28
30. 30
The suite of services enabling
partners to build applications with
the Guardian
30
31. 3122
OPEN IN
Bring in data and apps
from the Internet
OPEN OUT
Enable partners to
build applications
using Guardian
content and
services for other
platforms
31
32. CONTENT API
A service for
selecting and
collecting
content from
the Guardian
for re-use
DATA STORE
A directory of
useful data
curated by
Guardian
editors
POLITICS API
Open database
of candidates,
voting records,
constituencies,
election results,
live data on
election day
32
52. OPEN IN
Bring in data and
apps from the
internet
OPEN OUT
Allow partners to
build applications
using Guardian
content and
services for other
platforms
52
53. 53
A framework for
integrating 3rd
party applications
into the Guardian
MICROAPPS
Simple REST/HTTP
framework allows
lightweight development
Applications proxied for
performance
Apps generally hosted in
the cloud, allows hot
deployment into
production
53
57. 57
3 Tiers of access
3 Revenue models
Keyless: Take our headlines. You keep associated
revenues.
Approved: Take our full article content, but with an
advert. Guardian keeps ad revenue, you keep rest-of-
page revenue.
Bespoke: Take, reformat, augment our content
Revenue model to be negotiated. Combination of
Media, Fees, Downloads.
57
61. 61
From publisher to
platform
Seeking massive growth, but no longer only
broadcasting content on the website
User/partner engagement & contribution on
Journalism
data
software
applications
revenue and ads
Support developers and partners with data and APIs,
need scalability, reliability, speed
61
