Effect Management made simple
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Effect Management Made simple! What is good digital design, and how to do to be sucessful. Effect management (TM) is about brindging business to buttons, or making design that generates business values. This presentation is a short introduction with examples.
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Effect Management made simple
- 1. EffectManagement ™The manychoichesof design& HowtoManagethem Self-repair Brand Smart code Easyinteraction Contextual Touch
- 2. Bad design Good design
- 6. 10, +70
- 9. #3 in use 3 miljon dollar button 300 million $!
- 10. Who shallweplease to get there? How do you do it?
- 12. 1. Define the purpose
- 13. Online sales Morevisitors in store Strengthen the brand
- 14. The web presence should: Contribute to increased usage of ACME products by facilitating to choose ACME. Choose to buyACME products. Choose to buy other ACME products as well. Choose to useACME products (when they are available). Choose to recommendACME products. Choose to evaluate a ACME product. Choose to try to convince my manager about ACME products. Choose to promoteACME to others. Continue to chooseACME
- 15. Effect Map ™
- 16. 2. Understand your users
- 17. The comfortable The sceptical The impatient
- 19. Want an answer to a specific question about the product
- 21. Easy and luring overview over product USP:s, benefits etc.
- 23. Figure out if the product matches his needs and his standards.
- 25. 3. Prioritize
- 29. 3 manweeks creating an EffectMapafterbuild Savings: 1/3 ofincoming CR inappropriate 1,5 yrs ofdevelopment
- 30. 4. Concept design & testing
- 31. 5. Detail design & testing
- 32. Usage test Decision Usage test Background material Aim & Usage Result Knowledge & Expertise Technically feasable Development Sketch Conceptual design Detailed design
- 33. Goal : From 9 to 7 minutesResult: From 9 to 3 minutes
- 34. 6. Keep track and adapt
- 36. Effectgoalsareeasilytransformedtomeasurementpoints on web pages / web actions. KPI aredefinedtokeeptrackover time and make appropiatechanges
- 37. >
Notes de l'éditeur
- Customer is kingThere is no choice, youneedtofulfilltheirneedsOTHERWISETheychooseanotherproductIt willcostyou a lot in support and maintenance
- You have to choose solution. In order to do that in an orderly way you need clear priorities.The difference beteweensucessful and unsucessful projects are clear priorities
- MotivatorsTornoffWhat is the challenge
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