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1. 3 Way Linking - The New Link
Popularity Building Strategy

2. 3 Way Links

3. There has been a lot of talk over the past few months,
even more so with the latest Google update, about the
value of linking. What types of links are better, which
types are still seen as value added to a website. Well if the
truth be told, the only people who can tell us are not
saying anything. I am speaking of the engineers at Google
and the other search engines, the very people who are the
one who determine the value of all linking.

4. According to some people at the various search engine
optimization companies, reciprocal links are no longer
being considered when determining link popularity for a
website. Just like so many of the other theories search
engine optimization, outside of the engineering labs, no
one really knows for certain. I have read some of the
reports that have been issued on this topic and these
reports are far from conclusive, offering little more than
contradictory examples taken over several days of testing.

7. For my consultation clients I am going to suggest that they
be extremely selective on who they link with now. Spend
more time evaluating the potential linking partners. If the
site measure up to their standards of web development
and the theme of the linking site matches their site in
some manner then, go ahead and trade links.

9. Another strategy I will be advising my clients on is the use
of 3 way links. For those of you who do not know what
three way links are here is a brief, simplistic description:
Site A links to Site B, Site B links to Site C, Site C links to
Site A. Pretty straight forward eh? The process is pretty
straight forward but the application often is not. The only
way three way links work is when all the parties involved
are honest and are willing to maintain those links.

10. Recently I tested one of my sites and discovered that
approximately 80% of the sites I traded links with were
not honoring our agreement. Now I fully expected that
there would be some shiftless webmasters out there who
would be less than trustworthy but, I never expected the
number to be so high.

12. You see a 3 way linking deal requires slightly more effort
due to the necessity of documenting all of the information
regarding this agreement. If you are going to go through
all of that effort to set up a three way linking agreement
you certainly do not want one of the partners to sour the
deal by dropping one of the links without notifying any of
the other partners.

15. Once you have the three sites picked that you would like
to trade links with make sure you research them
thoroughly. The things you want to be checking for are;

16. Page Rank

17. IP

18. Quality

19. Age of the sites

20. Current link popularity

21. Page Rank

23. IP

24. It would be best if all 3 sites were on different IP
addresses. Sites that are all residing on the same IP may
be misconstrued as being part of a link farm strategy. Why
take the chance?

25. Quality

27. Age of the Sites

29. Current Link Popularity

31. Three ways linking in this manner revisits the days when
linking was more natural. This type of linking will
demonstrate to the search engines that you value your
linking recommendations and therefore the search
engines should value them as well. If the search engines
trust your site to make these recommendations then there
is no way that the applied due diligence will get you in
trouble with the search engines.

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