4. In the beginning...In the beginning...In the beginning...In the beginning...
...There were shops...There were shops...There were shops...There were shops
5. The aim was to reach the townThe aim was to reach the townThe aim was to reach the townThe aim was to reach the town
6. Maybe all Northern Ireland...Maybe all Northern Ireland...Maybe all Northern Ireland...Maybe all Northern Ireland...
7. Or the whole countryOr the whole countryOr the whole countryOr the whole country
8. Marketplaces open up...Marketplaces open up...Marketplaces open up...Marketplaces open up...
...the whole world....the whole world....the whole world....the whole world.
10. eBay 108M active users in Q3 2012
Where do you buy online?
eBay 108M active users in Q3 2012
17m visitors per month in the UK
One in two online buyers in the UK
visits eBay.co.uk every month
Amazon 200M active users in Q4 2012
20m visitors per month in the UK
11. WhatWhatWhatWhat’s your impression ofs your impression ofs your impression ofs your impression of
marketplaces?marketplaces?marketplaces?marketplaces?
12. WhatWhatWhatWhat’s your impression ofs your impression ofs your impression ofs your impression of
marketplaces now?marketplaces now?marketplaces now?marketplaces now?
13. In the past a website was theIn the past a website was theIn the past a website was theIn the past a website was the
goal...goal...goal...goal...
...Today your customers are...Today your customers are...Today your customers are...Today your customers are...Today your customers are...Today your customers are...Today your customers are...Today your customers are
buying on eBay and Amazonbuying on eBay and Amazonbuying on eBay and Amazonbuying on eBay and Amazon
14. LinnworksLinnworksLinnworksLinnworks studystudystudystudy
---- 1500 UK ecommerce retailers1500 UK ecommerce retailers1500 UK ecommerce retailers1500 UK ecommerce retailers
---- 94% of sales on eBay/Amazon94% of sales on eBay/Amazon94% of sales on eBay/Amazon94% of sales on eBay/Amazon---- 94% of sales on eBay/Amazon94% of sales on eBay/Amazon94% of sales on eBay/Amazon94% of sales on eBay/Amazon
Source:Source:Source:Source: http://tamebay.com/2012/10/linnworkshttp://tamebay.com/2012/10/linnworkshttp://tamebay.com/2012/10/linnworkshttp://tamebay.com/2012/10/linnworks----studystudystudystudy----missedmissedmissedmissed----salessalessalessales----opportunities.htmlopportunities.htmlopportunities.htmlopportunities.html
15. Go where your customers are.Go where your customers are.Go where your customers are.Go where your customers are.
Allow them to buy when andAllow them to buy when andAllow them to buy when andAllow them to buy when and
where they want.where they want.where they want.where they want.where they want.where they want.where they want.where they want.
Customers are mobile!Customers are mobile!Customers are mobile!Customers are mobile!
16. Will your customers downloadWill your customers downloadWill your customers downloadWill your customers download
your app?your app?your app?your app?
Maybe!Maybe!Maybe!Maybe!
17. Your customers are alreadyYour customers are alreadyYour customers are alreadyYour customers are already
using the eBay andusing the eBay andusing the eBay andusing the eBay and
Amazon appsAmazon appsAmazon appsAmazon appsAmazon appsAmazon appsAmazon appsAmazon apps
18. To buy what they want, where they
What do consumers want?
To buy what they want, where they
want, when they want, however they
want.
But they are getting more demanding!
20. SafetySafetySafetySafety
---- FeedbackFeedbackFeedbackFeedback
---- PayPal or Amazon paymentsPayPal or Amazon paymentsPayPal or Amazon paymentsPayPal or Amazon payments---- PayPal or Amazon paymentsPayPal or Amazon paymentsPayPal or Amazon paymentsPayPal or Amazon payments
---- RRRReeeessssoooolllluuuuttttiiiioooonnnn wwwwhhhheeeennnn tttthhhhiiiinnnnggggssss ggggoooo
wrongwrongwrongwrong
21. SelectionSelectionSelectionSelection
---- Multiple categoriesMultiple categoriesMultiple categoriesMultiple categories
---- Choice of productChoice of productChoice of productChoice of product
---- Choice of supplierChoice of supplierChoice of supplierChoice of supplier
---- Choice of buying formatChoice of buying formatChoice of buying formatChoice of buying format
22. ConvenienceConvenienceConvenienceConvenience
---- Buy in storeBuy in storeBuy in storeBuy in store
---- Buy on desktopBuy on desktopBuy on desktopBuy on desktop---- Buy on desktopBuy on desktopBuy on desktopBuy on desktop
---- Buy on tabletBuy on tabletBuy on tabletBuy on tablet
---- Buy on mobile appBuy on mobile appBuy on mobile appBuy on mobile app
Anywhere, any time, any how!Anywhere, any time, any how!Anywhere, any time, any how!Anywhere, any time, any how!
23. But when do they want it?But when do they want it?But when do they want it?But when do they want it?
Tomorrow!Tomorrow!Tomorrow!Tomorrow!
Today!Today!Today!Today!Today!Today!Today!Today!
24. Start selling on marketplaces!
How can you get started?
Start selling on marketplaces!