Storytelling for social media is not just about magic tales. Your brand is not about products, is about the stories users can see building trough your products and services, with your brand. so start telling them the right stories. With intelligent storytelling.

1. Intelligent storytelling
the art of telling stories in social media

2. So,
what is
storytelling?

3. Storytelling is the conveying of events in words and media, often by
improvisation or embellishment. Stories or narratives have been shared in
every culture as a means of entertainment, education, cultural
preservation, and instilling moral values. Crucial elements of stories and
storytelling include plot, characters, and narrative point of view.
Source: Wikipedia

4. Or you can see it
this way:

5. People. The heroes

6. their experiences

7. their favorite places

8. the games they play

9. their
every day life

10. and their great
moments

11. Their
dear
ones

12. their passions

13. and their
journeys

14. BRAND

15. Why use
storytelling?

16. The best way to unite an idea with emotion
is by telling a compelling story.
Robert McKee

17. BRAND
UNIVERSE
CONSUMER
UNIVERSE

18. How to use
storytelling?

19. Create
engaging content Go mobile
Build apps & games
Speak your target’s
language
Use your target’s online channels
The story-
teller
You

20. 1
2
3
From Basic rules of Storytelling
By Svend-Erik Engh,
Business Narrator o Certified Practioner Steve Denning ́s Leadership
Storytelling
1
2
3

21. OK. Truth be told,
there’s no magic.

22. There’s
building.

23. You have the subjects in your (brand’s) hat.
The audience on-line 24/7.
The channels are more talk-friendly than
ever before.

24. Brief guideline
For story-building
in social media
Lego illustrations by Alex Eylar after Emma Coat’s Pixar former story
artist Storytelling rules

35. and the “Last but not least” rule:
Learn to tell stories from others who
tell them well

36. • The greatest story commandment: Make Me Care [Andrew
Stanton, the Clues to a Great Story on Ted]
• There’s a story in every picture. [Tracy Chevalier, finding the
Story inside the Painting]

37. The Story Factor
by Annette Simmons

38. Story Engineering
By Larry Brooks

39. Story: Substance, Structure,
Style and The Principles of
Screenwriting
Robert McKee

40. Ask yourself…

41. 1. How do stories work? Which structures and mechanics are
used?
2. How does social media influence the ways my stories are told
and perceived?
3. How can technologies, apps and visuals engage my audience
fast and continuously?
4. How will I develop and implement my own stories?

42. And give answers 

43. “To find the truth, get your own heart to
pound while you write.”
Robert McKee

44. Don’t miss out what’s real.
Social media is but a gate to life showcasing
and experience sharing.

45. Presentation sources: pintrest.com, bitrebels.com, wikipedia.com, amazon.com, svenderikengh.com, ted.com
linkedin.com/ioanabarbu