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Kontochristou Dimitra_ioc3
1.
Boehringer Ingelheim
Δήμητρα Κοντοχρήςτου Prescription Medicine Marketing Yammer Dimitra Kontochristou Twitter @dimitrakont
2.
Pharma industry market
Challenges Present a case of digital Disease Awareness Campaign
3.
Face to face detailing Congresses Medical associations support Medical education grants Donations
4.
Strict regulations!
5.
Data show number
of pharma companies initiatives by type, as identified by Ernst & Young
6.
Source: Ernst &
Young Pharma company initiatives by type in 2010
7.
2nd place after…
8.
Digital Intelligence Blog Pharma
insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools by Dominic Tyer 25 Jan 2012 Boehringer to begin beta-testing Facebook game in March
9.
10.
Important stakeholders
11.
12.
1 Mission 1
Million Getting to the heart of stroke
13.
10 Εθνικοί υποςτηρικτέσ 5 Ελληνικά προγράμματα ςτην ψηφοφορία # off line activities On line
14.
15.
16.
17.
18.
https://www.heartofstroke.gr
19.
@dimitrakont
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