1. “Helping children reach their full potential”

2. Hope for Children
Hope for Children (HOPE) exists to help orphaned,
poor, exploited and other marginalised children in
developing countries and in the UK.
We actively identify disadvantaged children and
communities by working with local partners. Through
empowering, collaborating and learning together we
aim to build a sustainable future for the children and
communities we serve.
Our focus is to reach as many children as we can and
deliver to them the childhood every child deserves.
We strive to work towards a world where children’s
rights are realised and they can reach their full
potential.

3. Engaging Supporters Online

4. Online Fundraising
Platforms
Our third largest medium
Over 10,000 visits
Result?
Limited Brand Control
Missed Opportunity

5. Branded Pages
Advantages
Control over supporter interaction
Increase in peer 2 peer supporters
Increase the average donation received
Increase the frequency of repeat donations.

7. Our Kilimanjaro Legacy
2 Universities, 200 climbers,
200 fundraising pages!
£200,000 raised so far
.

8. The
Campaign
Page
A HOPE Campaign
Not Just Giving, or
Virgin Money Giving
Maximum exposure to
HOPE branding
Superior donor
engagement

9. The
Fundraising
Page
Fundraising for HOPE
No 3rd Party branding
Maximum exposure to
HOPE branding
Peer 2 Peer
engagement

10. A Fundraising Community

11. Donor Care
Campaign
Specific Monthly
Newsletters:
Encourage Teamwork
Share Ideas/Learning
Reinforce the ‘bigger
picture’

12. Engaging the Universities
Use of API’s to drive fundraising totals and promote
competition between University partners