1. IoF conference:
Fundraising in a small charity
Fundraising through text messages
Sally Chambers
@salleeann
sally@justgiving.com

2. What we’re going to cover today
1. Fundraising through text messages – why bother?
2. What is JustTextGiving?
3. How to get your free text code
4. How to promote it to your supporters
5. The best ways to raise money via text donations
6. Some charity case studies
7. How your fundraisers can use JustTextGiving

4. Fundraising through text messages – Why bother?
You’ll reach more donors
 There are 50 million people in the UK who could give to
your charity on their mobile phones.
JustTextGiving by Vodafone is free
 There’s no running costs, no commission and no catches.
It’s free on any network + you get 100% of every donation.
You’ll make it easy for people to give
 90% of UK adults use a mobile phone everyday. There is
an even distribution across age (until 65) and social class
Automatic Gift Aid reclaim with JustTextGiving
 Unlike cash people that give via text message can be
promoted to add Gift Aid with a follow-up message
 30% add Gift Aid

5. What is JustTextGiving by Vodafone?
 It’s the UK’s first free text donation service, from JustGiving and Vodafone
 It's free on any network, easy to use and you get 100% of every donation

6. How to get your free text code
If you’re new to JustGiving, you have two options:
1. Create a free JustTextGiving account or...
2. Register on JustGiving (includes all these digital fundraising tools for £15 a month)
JustTextGiving account JustGiving account
Cost: Cost:
 None – it’s free to register and you get  £15 a month
100% of every donation  5% fee on each online donation + Gift Aid
 No fee on text donations – you get 100%
Features: Features:
 One free text code  10 free text codes
 Monthly payments by cheque or BACS  Unlimited text codes for your fundraisers
 Online fundraising pages
 A branded charity profile on JustGiving
 Donate buttons for your website
 Direct debit donation facility
 ... And more

7. How to get your free text code
Once you’ve registered, you can:
SWIM 13
SWIM13
£1
70070

8. How it works for donors
 They see your charity’s unique six-digit
code on an advert, poster or banner
 They send a text that includes your
charity’s code and an amount
(for example, SWIM13 £10) to 70070
 They’ll then receive a thank you
message and a link to an online form
 Here they can confirm whether or not
they’re a UK tax payer
 That way, your charity benefits from an
extra 25% through Gift Aid

9. How to promote it to your supporters
 Once registered you can order free posters,
stickers and a banner
 They display your charity's code so you can
promote it easily to your supporters

10. Acorns Children's Hospice raise £7,500 at football match
Covering their running costs for
one day!
Some ideas:
 Make a half-time announcement
at your local football match
 If you’re hosting a formal dinner,
why not make your text code a
table feature?
 You could hand out flyers at a
live gig
 Decorate bunting and balloons
at your local fete
 Put you text code on the tickets
for your comedy night

12. Dogs Trust raises £1500 in two days on Facebook
 One quiet Friday + didn’t have anything scheduled
 A simple ask that they dubbed FUNdraising Friday
 Started with a Facebook post explaining that if each
of their 200,000+ fans donated £2 they could make
nearly half a million pounds
 So much positive feedback that they extended it to
Saturday and early Sunday, renaming it FUNdraising
Weekend!
http://blog.justgiving.com/charities/dogs-trust-raise-1500-from-text-donations/

13. Outdoor events work well
These days people carry less cash,
but they always have their mobile
phone!
How about...
 Bag packing in supermarkets
 Sunday congregations
 Cake bake sales

14. How your fundraisers can use JustTextGiving
 If you decide that the JustGiving package
is right for your charity, then your
fundraisers can also raise money with
JustTextGiving
 They’ll get one free with their JustGiving
page
 Share our tips + resources to help them
along...
• Here’s a poster they can
personalise
• And some top tips on our
support hub

15. How your fundraisers can use JustTextGiving
Watch our JustTextGiving compilation on youtube for
inspiration.... http://bit.ly/jtg-compliation

16. Sally Chambers
@salleeann
sally@justgiving.com

17. About JustGiving
We believe everyone is naturally
generous and people give when they can.
Our founders – Zarine Kharas and Anne-
Marie Huby – pictured a world where giving
was easier, more enjoyable and inspiring. In
2001 they founded JustGiving and started to
make it happen.
We’re proud to say we’ve been growing
the world of giving ever since investing
our fees in world-class technology and
helping raise over £1 billion for thousands of
charities and local causes.
We’re creating a future where donating is
so inspiring that it becomes part of everyday
life. Where giving is a given.
We’d love you to join us.