1. Corporate Citizenship UK
Deutsche Bank
For internal use only
Getting the most from Charity of the Year
partnerships
Amy Parker, Charities & Fundraising Manager, Deutsche Bank

2. Corporate Citizenship UK
Deutsche Bank
Charities of the Year (CotY) is a staff fundraising programme for two elected charities
Each year two charities, which have been nominated and voted for by staff, work with the
Corporate Citizenship UK team to arrange a variety of fundraising initiatives and events
throughout the one year partnership to engage Deutsche staff and raise funds for their
charities.
What is Charity of the Year?
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3. Corporate Citizenship UK
Deutsche Bank
Tips for applications and winning partnerships
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— Don’t apply if it doesn’t fit
— Use pictures
— Use statistics (and back them up)
— Understand who you’re applying to and tailor the application to the
audience
— Double check for typos
— Practise your interview / pitch with your team
— Think carefully about who to bring to an interview / pitch
— Why are you unique

4. Corporate Citizenship UK
Deutsche Bank
Deutsche Bank’s Charity of the Year
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― Two charities to be selected for 2014
― Annual income of charity must be between £0.5m - £5m
― One year partnership (with two months prior to commencement for
planning)
― Must directly benefit young people
― Stand alone charity with own UK registered charity number
― Must be nominated by at least one Deutsche Bank employee in the
UK
Nominations open next week

5. Corporate Citizenship UK
Deutsche Bank
Annual fundraising totals
24/05/2013
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£-
£250,000
£500,000
£750,000
£1,000,000
£1,250,000
£1,500,000
£1,750,000
£2,000,000
1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
Meningitis Research Foundation
Help a Capital Child
War Child
Eve Appeal
AfriKids
Marine Conservation
Teenage Cancer Trust
CHICKS
ALMT
SPARKS
British Red Cross
Great Ormond Street
Marie Curie
NCH
Mencap and Enable
Macmillan
NSPCC

6. Corporate Citizenship
Deutsche Bank Amy Parker
Staff are invited to donate
One Day of their salary (via
payroll) which is then
matched by the bank.
2012 - £642k
2011 - £616k
2010 - £709k
2009 - £366k
2008 - £237k
Staff ask for sponsorship from
friends & colleagues for taking
part to achieve a min
fundraising target.
2012 Giro cycle 16 employees
- £37k
2011 Great Wall of China 93
employees - £198k
2010 Experience Ghana 46
employees - £207k
Examples of events
One Day Treks and challenges
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24/05/2013
Tickets sold online and in
foyer. Generally priced at
£20 each or 3 for £50
2012 Fly first class with BA
£27k
2011 Tickets to the Brits
£7.2k
2010 Northern Lights cruise
- £8.3k
2009 African Safari - £10.8k
Holiday/ Exclusive prize
raffle

7. Corporate Citizenship
Deutsche Bank Amy Parker
Teams of employees are
given a small budget (£20)
and have one day to
compete against each other
to turn it into as much as
they can. Great volunteering
challenge
2013 £6.7k
2011 £7.5k
Donated pieces displayed in
staff restaurant and bids taken
online. Also done as live
auction as part of Frieze
2011 Frieze Art Fair (online in
advance) - £53.6k
2011 online £4.8k
2010 online £5.8k
2008 Frieze Art Fair £34.5k
Shopping list style campaign
(eg £25 can pay for x, £50
can pay for y, etc) which is
matched by the Bank.
2012 HACC - £32.5k
2011 War Child - £30.3k
2010 AfriKids - £47.7k
Examples of events
Online appeals Art Auctions
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24/05/2013
Apprentice Challenge

8. Corporate Citizenship
Deutsche Bank Amy Parker
Staff register teams of 8 at a
cost of £10 per head.
Professional quizmaster or
senior staff member asks
questions. Raffle on the
night with donated prizes.
Venue free.
4 – 5 quizzes per year with ~
280 staff attending each
time. Raises avg £7k ea.
Sealed collection tins left on
reception desks, staff
restaurants, pass office
2012 - £20.5k
2011 - £2.2k
2010 - £3.9k
2010 floorwalk collection -
£6.3k
Promoted to staff as “Raise
£500, jump for free” (cost to
us for jump is ~ £190).
Popular with new grads.
Avg amount raised per
skydiver - £596
Examples of other events
Pub Quiz Sky Dives Collection Tins
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24/05/2013

9. Corporate Citizenship
Deutsche Bank Amy Parker
Employees bring in baked
goods to sell to their teams.
It’s also a great way to meet
new potential supporters (at
the sale)
2013 £9.9k
2012 £6.2k
Employees sign up in teams of
4 and are given a map of a
general area where all the
clues can be found. Teams
are asked to answer
questions, collect brass
rubbings or small items like
business cards, and take
photos of specific items
2012 - £3.4k
2011 - £4.2k
Marathon and half marathon
places at organised events.
Employees agree to raise
min level of sponsorship
2012 NY marathon £2.5k
avg per runner
2011 Royal Parks Half &
Run to the Beat – avg per
runner £1.1k
2010 Brighton Marathon –
avg per runner £1.5k
Examples of other events
Bake sale Running Events Treasure Hunt
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24/05/2013

10. Corporate Citizenship UK
Deutsche Bank
— Know your audience
— Learn from previous partners
— Think beyond the one year partnership
— Payroll giving
— Giving circles
— Who can they introduce you to?
— Is there an opportunity to work with clients?
— Thank supporters regularly and update on successes
— Look for opportunities at existing events
— Network!
Top tips for success
5/24/2013 2010 DB Blue template
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