6. TRANSFORMATIONAL CHANGE
Finding a
“…so by cure… Restoring a
supporting us monumental Enabling us to
you’ll be…” building… create a game-
Bringing about a changing blueprint
significant change for others to
in policy… follow…
Saving lives…
Tackling / putting
an end to an
Investing in the next generation… injustice…
Giving someone a
valuable
Protecting and Successfully opportunity…
conserving an challenging a
endangered species… social norm or
cultural attitude…
Page 6
7. VISIONARY LANGUAGE
“If you talk to a man in a
language he understands, that
goes to to him
his head. If you talk
in his language, that goes to his
heart.”
Nelson Mandela
Page 7
9. KILLER FACTS AND SOUNDBITES
Every EU cow receives over
$2 per day in support and
subsidies. That’s more
than the income of
half the world’s people
Page 9
11. AMBASSADORS & ADVOCATES
“EDP has clearly made a
difference – I think my
“We don't always realise investment in both ideas and
we are invested with the money has played a part,
power to make a difference; which is tremendously
working together, we can inspire satisfying.”
everyone to be part of the
solution”
Enterprise Development
Annie Lennox Programme Board Member
Oxfam Ambassador and
founder of The Circle
“I support Oxfam
projects because I can see my
money being used to achieve
measurable goals assisting in the
long term development of identified
communities.”
Projects Direct
Supporter
Page 11
23. AN INSPIRING, AMBITIOUS SHARED VISION
“Oxfam is developing a blueprint
for promoting and investing in small
and medium enterprises in the most
marginalised part of the world”
“EDP focuses on self help, and
EDP Board Member the beauty of the business model
is that repayment of the loan will
fund future projects. So you give
one dollar or pound, but in a
successful investment, it gets
reutilised for the next one.”
EDP Board Member
Page 23
24. THE PROPOSITION
Co-created
With Private
Equity Minds Oxfam
Ring-fenced Strategic
Funding Priority
Project
Periodic
Portfolio
Additional
Approach
Comms
EDP
50%
6 Monthly
Projected
Board
Success
Meetings
Rate
Top Donors
Engaged
Participate in
Philanthropy
Strategic
Model
Decisions
Page 24
26. TRULY ENGAGED PHILANTHROPY
Enterprise Ongoing
Proposal Investment Development support and
selection Committee Board review
“EDP provides a
very unusual opportunity to
combine commercial disciplines
with Oxfam’s unrivalled experience of
the world’s most challenging locations.
I was particularly excited by the
opportunity to use my management
experience to help shape the
direction of EDP
in its early years”
EDP Board
Member
Page 26
29. FINAL THOUGHT
If you keep on doing what
you’ve always done, you’ll
keep on getting what
you’ve always
got
Page 29
30. Thank you for listening!!
Developing fundraising propositions
that truly engage and inspire donors
Kyle Johnson, Major Gifts, Oxfam GB
kjohnson@oxfam.org.uk 29 January 2013
