Telecom Investoment Ideas

1. Telecom Investment
Presented to Mr N M Baqai
Member Telecom, MoST
Solutions to Problems
By
 By Imran Owais Kazmi
 Chief Thinking Officer, Synergize Group
 imran.kazmi@synergize.org and www.synergize.org
 Cell +97150 5845962 and UK +44 750 9184690

2. Scenario
 Case 1: Privatize public sector
telecom firms
 Case 2: Incentivize existing telecom
investors for further investments
 Case 3: Attract new investors in
telecom

3. Case 1:
Privatize state telecom firms
 Benefits to government of
privatization:
 Increase government cash flows
 Improve management and efficiency
through private sector
 Hurdles to privatization:
 Safety and security of investors
 Unionization and mismanagement of
public sector firms

4. Case 1: Solutions
 Break public telecom into 3 tiers
 1 Carrier tier
 2 Operator/Switch tier
 3 Selling and customer care tier
 Restructure and reorganize public sector
telecom firms to smooth and quick work
flows and people change via training
 Privatize each segment individually,
benefits:
 Reduced upfront investment requirement
 Increased control on smaller manageable units
easing foreign investors worries

5. Case 2:
Incentivize existing telcos
 Market: Mainly cell operators and
ISPs
 Needs:
 Stability in government policies
 Simplicity in regulatory procedures
 Incentivization for expansion
 How?
 Incentivize increased capacity
 Incentivize new market penetration

6. Case 3:
Attract NEW telcos
 Vision:
 Create enabling environment
 One window investor relations for all GoP
related affairs
 Special ‘living’ colonies converted out of STPs
and highrises with full security confirming to
lifestyles available anywhere in the west
 Business advisory services from staff
recruitment to channels identification
 Action: Media Marketing the world over using
emails, faxes, letters and ads in magazines and
websites
 Complete action plan available on request
(sample attached)

7. Media Plan
Cost per
Priority Media Tool Source prospect Total Spots Total USD
1 Internet Banner Yahoo 0.020 1 10,000
1 Internet Banner Yahoo 0.030 1 15,000
1 Internet Banner Yahoo 0.030 1 3,000
1 Internet Banner Yahoo 0.030 1 3,000
1 Internet Banner Yahoo 0.030 1 3,000
1 Internet Banner Yahoo 0.030 1 3,000
1 Internet Banner Yahoo 0.030 1 3,000
1 Internet Banner Hotmail 0.030 1 7,500
1 Internet Banner Hotmail 0.030 1 7,500
1 Internet Banner Fortune 0.030 1 3,000
1 Internet Banner MSN 0.040 1 20,000
1 Total 11 78,000
2 Press Newspapers Daily Dawn 0.009 3 10,431
2 Press Newspapers The News 0.006 3 6,620
2 Press Newspapers Daily Jang 0.001 3 12,036
2 Press Magazines The Economist 0.091 1 69,000
2 Press Magazines Fortune 0.103 1 104,800
2 Total 11 202,886
3 Press Magazines Wall Street Journal 0.042 1 81,279
3 Press Magazines Time Magazine 0.103 1 82,000
3 Press Magazines Time Magazine 0.047 1 192,000
3 Press Magazines Time Magazine 0.027 1 20,069
3 Press Magazines Time Magazine 0.168 1 52,550
3 Total 5 427,898
4 Press Newpapers Arab News 0.078 1 4,126
4 Press Newpapers Asharq Al Awsat 0.028 1 6,665
4 Press Newpapers Kuwiat Times 0.800 1 28,000
4 Press Magazines South China Morning Post 0.096 1 10,202
4 Press Magazines Nihon Keizai Shimbun 0.025 1 74,675
4 Press Magazines President Magazine 0.059 1 15,217
4 Press Magazines Maeil Kyungje 1 21,541
4 Total 7 160,426
Grand Total 34 869,210