Presentation for Overstock.com Sport Sponsorship Proposal with a Fictional Expansion Major League Lacrosse Franchise for Sport Sales and Sponsorship (May 2010)
2. Overstock.com Salt Lake City Capital and Largest City in Utah Founded in 1847 Salt Lake City Area: 1.13 Million People Home to highest Growth Rate in United States Average Age: 27.1
3. Major League Lacrosse History Founded: 1999 Started with Six Teams Expanding to 8 Team in 2011 Overstock.com
4. Overstock.com Major League Lacrosse Season May to August Each Team plays 8 Regular Season Games Three Major Events Warrior Major League Challenge and College Draft (May) MLL All-Star Game (July) Major League Lacrosse Championship Weekend (August)
10. Education: 86% are College Graduates 45% have a Household Income of $115,000 27% have a Household Income of $165,000 14% have a Household Income of $240,000 Purchasing Power: 84% Take Three or More Vacations Per Year 82% Own Their Residence 80% Own Two or More Vehicles 72% Own/Frequently Use a Computer Overstock.com Major League Lacrosse Fan DemoGraphics
11. Overstock.com Major League Lacrosse Fan DemoGraphics Age and Gender MLL Season Ticket Holders vs. Other Leagues
12. Overstock.com Major League Lacrosse Fan PyschoGraphics When Purchasing a Brand: 83% Will Consider Brand They See for Next Purchase 66% Indicate MLL Sponsorship has Strong Influence on Brand Purchase Consideration Brand Awareness: 88% Awareness Among Adults 41% Aided 96% Awareness Among Youth 38% Aided Attitude Towards Sponsorship: 97% Say Sponsorship is a Good Way to Promote Product 97% Say Sponsorship Demonstrates Support of Lacrosse 83% Say Sponsorship Attracts Attention to Brand’s Products
36. Full-service Stadium Club with 130 field view seats located nine rows up from west sidelineBrand New First Major League Lacrosse Franchise to be the Main Tenant to a Stadium in the United States 4 Mountain Hawk Games Per Year Scenic View of Mountain Ranges Ability to Bring in Multiple Events Each Year