Frankfurt book fair 2012, e books

www.ipublishcentral.com

iPublishCentral

The World's Most Powerful eBook Delivery
Platform

Publisher Infrastructure Company

Vision & Mission

Vision Mission

To make the world a better To be the leader in enabling
place by helping spread the global book publishing
knowledge through community to deliver
technology. and market electronic
content.

www.ipublishcentral.com www.impelsys.com

Impelsys: In Numbers

12 Domain Expertise
• Products to lower cost of e-
Delivery & Scale
• Offshore delivery model
YEARS investments with Onsite support
• Content & Technology services
100% to support content delivery life
cycle
• Strong partner vendor
network for specialized
skill sets and elastic
FOCUS ON PUBLISHING
• eLearning strength to support capacity
publishers move to learning • 200+ committed
225+ • Sales & Account in US, Europe
and Middle East
resources with partner
network
EMPLOYEES

100 75+ 25000+ Million plus

PUBLISHERS LIVE PORTALS TITLES VISITING TRAFFIC


Business Model Transition

iPlatform – a •iPublishCentral – a SaaS publishing platform
custom software launched.
framework based •Success with publishers around the world big
portal development and small
solution launched •Low upfront with transaction share model
and deployed for •Support for book clubs, enriched content and
Started as offshore services several publishers device-agnostic content access
company; First publisher
portal deployed

2001-2004 2005-2008 2009-2012

SaaS
SERVICES PRODUCTS
OFFERING


Success In Major Markets

Educational & Associations & University
STM Children Societies
Trade
Presses


iPublishCentral

An eBook infrastructure solution that helps publishers Publish, Deliver, Market & Analyze their
eBooks through a Software as a Service (SaaS) model.

Publisher Administration Backend SaaS Advantage

Digital Warehouse DRM & Open content Configure & Go
PDF – ePub – Mobi Encrypted Content Off the shelf solution
ONIX, Covers Images Non-DRM downloads Rapid Time to Market

Product Management Permissions Technology Refresh
Categories & Collections Print & Copy restrictions Pick & choose add-ons
Print & ebook bundles Content Expiry / rentals Innovate & Experiment

Analytics Add-On Managed Solution
Usage Analytics ACS4 module Hosting & Maintenance
Sales Reporting Improve ROI


iPublishCentral

A solution that publishers and extend it through off- to try out new or extend
license the-shelf add-ons existing digital strategy.

Marketing Publisher Branded Portals

ViewInside Buy once read
Catalog
Online Preview everywhere
Categorized Catalog
Publisher Controlled Online Reading
Metadata Search
Offline downloads
Full-text search
Desktops & Tablets
Widgets
Viral Marketing
Virtual Stores on the Net Personalization
Pricing Options
Notes
Purchase & Rentals
Bookmarks
Marketing Services Discounts & Promotions
Highlights
Social Media marketing Integrated Ecommerce
Print
SEO


The Platform


Solution Infrastructure


Publisher
Strategies


Building A Direct Channel &
Brand
Build Direct-to-Consumer channel to enhance brand value and build customer loyalty.

 Build individual series portals. Or publish the entire
catalog on a single portal.

 Manage products, subscriptions, promotions and users
using Administration Backend

 Users purchase and read content on publisher
branded portal and offline on branded Apps.

Users relate the content to the publisher


Reaching Retail, Corporate &
Institutional Markets

Reach out to the users wherever they are - individual users and institutional patrons.

 Offer online purchase and rental options to individual
users.

 Offer subscriptions to libraries, schools, corporations,
hospitals, practices and other institutions through IP
address and Referral URL authentication.

 Enable Athens and Shibboleth authentication.

 Reports to help in making renewal decisions

Individuals & Institutions, Local & Global reach


Marketing & Making Content
Discoverable
Publishers want their content to be easily discovered through various marketing
channels.

 iPublishCentral Portals are Search Engine Optimized.

 Use Widgets and ViewInside - viral marketing tools on
blogs and social networking sites.

 Marketing team works closely with publishers in
supporting viral marketing and discoverability.

Increase Portal Traffic  Increase Product Visibility
Increase Sales  Acquire Global Audience


Flexible Business Models

Publishers can create different e-products based on market demands.

 Sell individual books or book bundles or entire
collection.

 Offer perpetual access or rental (annual, quarterly,
monthly, weekly or daily).

 Create Book Clubs

 Set the price for individual books and collections for
perpetual access and rentals.


Reading Experience

Many readers have recently migrated from print to eBooks. Helping them transition over
requires features that exceed what print offers.

 Offer full text search, TOC navigation, zoom,
pagination, live internal & external links.

 Allow page bookmarks, notes and text highlights.

 Support for both PDF and ePub for device specific
optimized content rendering.

 Deploy branded Bookshelf apps that allow users to
read content on their mobile device.

 Books on the cloud is the expectation

Buy-once-read-everywhere


Offer More Than Just Books

As formats become richer (ePub to ePub3) publishers want to offer enriched content
with links, audio, video & interactivity.

 Enables publishers to offer ePub3 content to their
readers. Media-enriched content transform these books
through interactive reading experience.

 Build media-rich content with audio, video and
interactivity.

 Content is becoming more and more like software

eBook experience exceeds print experience


Analytics

Readers purchase publisher’s books. It’s time publishers know what they are really
reading. And what they are looking for. And are not able to find it.

 Understand user behavior – purchase and reading.
 See what users are searching for.
 Find out what sells more and more importantly, what is
read.
 See where your users are.
 Run reports for today, last quarter or last year.
 Export report data for external analysis.
 Drill down reports to books and to individual page views.
 See reports in grid and as graphs.
 Allow institutions to access counter reports


Analytics

Daily Readership, Top titles read, Geographical heat map, Searches & More

Portal & Apps
High Level Features


Sample Storefront & Catalog

 Publisher Branding

 Category listing

 Catalog listing

 Content search

 ViewInside links

 User login area

 Featured Books

 Best Sellers

 New arrivals


Bookshelf & Online Reader

User’s Bookshelf Page Online Reader
All purchased / subscribed books Table of Content
Reader download for offline reading Page navigation, search, zoom
Access code redemption Notes, bookmarks, highlights, print


Online & Offline Reading

Online reading on Desktops and iOS Branded Bookshelf
Reader Support
PCs/Mac and iPad /offline reading Apps


Branded Bookshelf App for iPad & Android

Publisher Branded App that mirrors the allows users to synchronize download and access
iPublishCentral website their online bookshelf content offline


Proven Solution With Millions of Users…

Trade

…through our Global Publisher Portals


Success Stories


McGraw Hill

Created a rich, online eBookstore
http://www.mhebooklibrary.com/

Helped McGraw-Hill reach thousands
of libraries, readily add new titles and
create new collections
Customized for seamless integration
with McGrawHill’s systems for sales
order fulfillment
McGraw-Hill gained valuable insights
into reader behavior and preferences
through interactive reports
Exploring retail options for different
geographic subsidiaries

McGraw-Hill Education addresses every aspect of education from Pre K through professional learning. To empower teachers,
professionals and students of all ages, it uses traditional materials, online learning, and multimedia tools.


F&W Media

Created rich, online book clubs
for key F+W verticals

Helped F+W offer their entire
subject collection at a fixed
monthly or annual costs
Customized user interface
specific to the subject collection

Offer auto-renewal of monthly
subscription through F+W’s
payment gateway vendor
F+W Media utilized iPublishCentral to manage multiple ebook club portals through their common publisher back office system on
iPublishCentral.


Elsevier Science

Created branded country
specific portals – UK, Germany,
Poland, France….

Sell their eBooks to institutions
across the world

Sell subscriptions based on
different institutional needs at
book level concurrency.

Option for each geographic
location to go retail.

As the world’s leading provider of science and health information, Elsevier serves more than 30 million scientists, students and health
and information professionals worldwide. It is a leading research publisher of scientific information.


Thieme

http://ebooks.thieme.com/ for their
institutional customers and
http://ebookstore.thieme.com/ for their
retail users

Created, delivered and made available,
a rich iPad app for their retail
customers
(http://itunes.apple.com/us/app/thieme-
bookshelf/id509171227?ls=1&mt=8)

Success with aggressive pricing vs
other retail outlets

Thieme is a premier scientific and medical books publisher of specialty high-quality products for professionals and
students.


American Academy of
Pediatrics

ebooks.aap.org

Enhanced online presence and
increase book sales

Created, delivered and made
available, a rich iPad app for AAP
eBooks, to AAP customers across
the world

Exploring Sponsored eBook
program with Pharmaceutical
companies to subsidize books.

American Associations of Pediatrics (AAP) is a society publisher, focused on Pediatrics and serves as a
professional organization to over 62,0000 pediatricians. Successfully leveraged iPublishCentral to


Apollo Group | University of
Phoenix

Integrated online and mobile readers
into the eLearning platform

Content delivery to teachers and
students through iPC platform

Social/Collaborative notes and
annotations sharing

Rich analytics about student reading
patterns for adaptive learning inputs

Creating a rich, online content
marketplace

Apollo Group, Inc., through its subsidiaries, has established itself as a leading provider of higher education programs for working
adults by focusing on servicing the needs of the working adult.


Pricing Model

Upfront

• One-time setup and configuration fees
• Customization& Integration – T & M

Transactions Fees

Annual Hosting & Maintenance Fees


In the News


Awards & Recognition

Top 8
SaaS-Apps
Nasscom at Emergeout Conclave, Chennai

Best SaaS Solution

2010 SIIA CODiE Awards finalist .

iPublishCentral also Impelsys is the company iPublishCentral is poised at
helped us open new to watch over the next few the right place at the right
markets internationally. years. time because it encourages
publishers, big and small, to
-Tom Reycraft, -Steve Paxhia, experiment with web
President, Benchmark Seybold Report technologies.
Education Company
-Marisa Peacock, CMSWire


Frankfurt book fair 2012, e books

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