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Michael King
  SEO Manager
Publicis Modem
      @ipullrank
Data-mining the Target Way
Data-mining the Target Way
Data-mining the Target Way
Data-mining the Target Way
Data-mining the Target Way
Data-mining the Target Way
Data-mining the Target Way
Data-mining the Target Way
Data-mining the Target Way
Data-mining the Target Way
Data-mining the Target Way
Data-mining the Target Way
Data-mining the Target Way
Data-mining the Target Way
Female


 Male
Data-mining the Target Way
Data-mining the Target Way
Data-mining the Target Way
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      Positive   Negative
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if (demos.age >= „18‟ && demos.age <= „40‟ &&
demos.gender=“male” && demos.state == “New York”)
{
       _gaq.push([„_setCustomVar‟,‟1‟,‟Persona‟,‟Curi
ous George‟,1]);
}
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Data-mining the Target Way
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Ranking   Conversion Rate
               1
               2
               3
3d glasses     4
               2
Data-mining the Target Way
Referral   Conversion
 Landing Page       Ranking    Traffic      Rate

/3d-glasses.html      10        671
     /2d-3d-
conversion.html        2        400
     /3d-tv-
  glasses.html         3        489
 /glasses-free-
     3d.html           1       1289
    /real-3d-
  glasses.html         2        852

 /3d-ready.html        2        607

/3d-ready-tv.html      2        276
Data-mining the Target Way
Data-mining the Target Way

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Data-mining the Target Way

  • 1. Michael King SEO Manager Publicis Modem @ipullrank
  • 26. • • • • • • • • • • • • • • •
  • 35. if (demos.age >= „18‟ && demos.age <= „40‟ && demos.gender=“male” && demos.state == “New York”) { _gaq.push([„_setCustomVar‟,‟1‟,‟Persona‟,‟Curi ous George‟,1]); }
  • 36. • • • • • • • • • • • • • • • • • • • • • • •
  • 46. Ranking Conversion Rate 1 2 3 3d glasses 4 2
  • 48. Referral Conversion Landing Page Ranking Traffic Rate /3d-glasses.html 10 671 /2d-3d- conversion.html 2 400 /3d-tv- glasses.html 3 489 /glasses-free- 3d.html 1 1289 /real-3d- glasses.html 2 852 /3d-ready.html 2 607 /3d-ready-tv.html 2 276