marketing -market segmentation -BRUNEI DARUSSALAM-
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marketing -market segmentation -BRUNEI DARUSSALAM-
- 2. MAP BRUNEI
- 3. BRUNEI DARUSSALAM A small country rich in oil and is located on the north side of the island of Borneo. Surrounded Brunei Malaysia with two parts separated by the Malaysian mainland. Borneo's name is taken on the name of this country. This is because in the old days, Brunei has a strong influence and power in the island of Borneo.
- 4. DEFINITION OF POPULATION.. This entry gives an estimate from the US Bureau of the Census based on statistics from population censuses, vital statistics registration systems, or sample surveys pertaining to the recent past and on assumptions about future trends. The total population presents one overall measure of the potential impact of the country on the world and within its region.
- 6. AGE STRUCTURE.. AGE MALE FEMALE PERCENTAGE (%) 0-14 YEARS 52,608 49,584 25 15-24 YEARS 35,601 36,575 17.7 25-54 YEARS 93,564 97,419 46.7 55-64 YEARS 14,613 13,670 6.9 65 YEARS & OVER 7,293 7,659 3.7
- 7. AGE PERCENTAGE (%) 7% 4% 25% 0-14 YEARS 15-24 YEARS 25-54 YEARS 47% 17% 55-64 YEARS 65 YEARS & ABOVE
- 8. RELIGION.. RELIGION PERCENTAGE (%) MUSLIM 67 BUDDHIST 13 CHRISTIANS 10 OTHER (INCLUDES INDEGENOUS BELIEFS) 10
- 11. ECONOMY.. Brunei Darussalam is a small country and rich, with a mixture of foreign and domestic entrepreneurship, government regulation and welfare measures, and village tradition. Its economy is almost dependent on crude oil exports and natural gas on the whole, the results from the petroleum sector accounting for more than half of the Gross Domestic Product (GDP). Brunei's per capita GDP far above many Third World countries, with quite a lot of income from overseas investments to increase income from domestic production.
- 12. Brunei is the third largest oil producer in Southeast Asia with output of 180,000 barrels (29,000 m³) per day, as well as liquid natural gas producer in the world's fourth largest. GDP soared with the rise in oil prices in the 1970s and peaked in 1980 with a GDP of U.S. $ 5.7 billion. However, GDP declined slightly in the past five years in a row, and then fell almost 30% in 1986. The fall in GDP was caused by a combination of falling oil prices and production cuts by Brunei voluntarily.
- 13. CURRENCY EXCHANGER.. MYR BND 1.00 BND = 2.53654 MYR Bruneian Dollar ↔ Malaysian Ringgit
- 14. WEATHER.. Long drought with transboundary haze and forest fires in 1997/1998; Brunei Muara District winds on July 23, 2007; Flash floods and landslides affecting many areas of the country on 2021 January 2009. Based on 41 years of rainfall data Meteorological Observation Station Brunei International Airport (1970-2011) that the frequency of heavy rainfall daily value ≥ 40 mm showed rising trend. In 2008, 2009 and 2010 recorded the highest frequency of 27, 26 and 39 compared with the long-term average frequency of 19. These statistics show that the frequency of heavy rain events that pose a risk of flash floods becoming more frequent.