Presentation Sneak Preview IQNOMY's Liquid Internet 16 december 2010.

1. get liquid I Q N O M Y Sneak Preview Anonymous Personalization

2. Program 13:30 Welcome - Rob Boeyink - CEO IQNOMY 13:35 The Personal Revolution - Ron Simon - Strategy Director IQNOMY 14:00 How does IQNOMY work? - Explanation & Live Demo IQNOMY - Christian Vriens - General Manager IQNOMY 14:30 Plans & Prizing IQNOMY - Ron Simon - Strategy Director IQNOMY 15:00 FUS and the Web 3.0 - Remco van Buren - CEO Kittyhawk (Certified Partner IQNOMY) 16:15 Round Table session – Functionality, Technique and Partners 16:45 Drinks Anonymous Personalization

3. Liquid Internet The Journey to Total Personalization Ron Simon Anonymous Personalization

4. Liquid Internet The Journey to Total Personalization Instant Personalization “ For the past 15 years we’ve all had the same experience when we went to a website. That is over now. If Zuckerberg is to be believed, we are rapidly moving from a world where the web doesn’t know who you are, to a world where the web knows exactly who you are.” (Financial Times 03-12-2010) Mark Zuckerberg Anonymous Personalization

5. Liquid Internet The Journey to Total Personalization Their Web Our Web Your Web Augmented Me Anonymous Personalization

6. “ It’s about shifting from you trying to find the right information, to the right information finding you”. Liquid Internet The Journey to Total Personalization The first step: YOUR WEB + Social Graph From Webpages to Webstage Anonymous Personalization

7. Liquid Internet The Journey to Total Personalization The first step: YOUR WEB Anonymous Personalization

8. Liquid Internet The Journey to Total Personalization The second step: YOUR WEB(STAGE) opt-in button your personal webstage Phase 1 Phase 2 Anonymous Personalization

9. Liquid Internet The Journey to Total Personalization The last step: AUGMENTED ME everyone with IQNOMY’S Liquid Internet Anonymous Personalization

10. How does IQNOMY work? Explanation & Demo IQNOMY Christian Vriens Anonymous Personalization

13. What are IQNOMY’s Platform elements? Anonymous Personalization

14. Anonymous Personalization

17. I Q N O M Y opens the blackbox of your website in Real-Time! Anonymous Personalization

20. Coming soon… Real-time triggers Anonymous Personalization Phone app Real-Time Visitor Insight Widget

21. Demo IQNOMY Anonymous Personalization

28. IQNOMY Plans & Pricing Ron Simon Software as a Service (SaaS) Anonymous Personalization

30. IQNOMY Plans & Pricing

31. FUS websites en Liquid Internet web 3.0?! First Certified Partner IQNOMY Remco van Buren > Kittyhawk www.kittyhawk.nl

32. Success indicators during the Web 2.0 A successful website is using the F.U.S strategy F.U.S. means: Being Findable Being Usable Being Sociable

33. Being Findable How do visitors search your website? Search engines (1997 started Google) Portals like www.startpagina.nl Banners on other websites (old publishing model) Virals Games Email Affiliate program's Etcetera Important goal: Dominate Google! …through SEO Largest(corporate) trap: Content Optimalization based on brand definitions => guaranteed failure! Content is KING, but it has to be relevant! S ocial platforms will play an important role in search behavior for the visitors as well as for search engines.

34. Being Usable The objective of usability : 1 Facilitate the use of the content on your website 2 Create interaction with your visitors Depended on your strategy, your goals and your target segments their are other objectives: Awareness Familiarity Consideration Trial Current users Loyal users Every visitor has his own purpose while visiting a website, that’s why you need communicate with the visitor on personal level. Like the use of navigation and functionalities. So if content is KING, then context is QUEEN. Thereby focus on “decision support”. Again make sure the context is relevant.

35. Being Sociable Social Media changed the Traditional Marketing Rules. Users are no longer only receivers, but they participate in conversations, share experiences and opinions on different online platforms. Most of the interaction about your brand doesn’t take place on your website! The site is an online point to receive a confirmation of what is discussed on other online platforms. Therefore you facilitate fans, friends and promoters in these conversations. Make your content sociable => easily to share “ Relevant relevancy”

36. Web 3.0: Being relevant Relevance determines the level of success on FUS Relevance is personal Relevance is time related Relevance is location based Companies which will successful in the future, have to offer platform independancy, realtime and individual relevance. That is the essence of the Web 3.0 and the core of Liquid Internet

37. Round Table Session Christian Vriens – Technique & Functionality Rob Boeyink – Functionality & Pricing Ron Simon – Partners Anonymous Personalization

38. Drinks Anonymous Personalization