1. Chanel

2. AGENDA
Overview of brand image of Chanel
History
Name Justification
Product Segmentation
SWOT analysis of Chanel brand

3. Chanel S.A., commonly known as
Chanel is a French fashion house
founded by the couturier
Gabrielle "Coco" Chanel, well
established in haute couture,
specializing in luxury goods
(haute couture, ready-to-wear,
handbags, perfumery, and
cosmetics among others).

4. Objectives of choosing Chanel
 Let people know about how a high-end
fashion brand established
 Shows how a old brand still survive today
 Explore the core values of the company
 Stem out the brand’s speciality in the luxury
fashion market

5. IDEAS OF CHANEL
Revolutionized haute couture fashion (which meand
custom-fitted clothing)
Brought fashion business in to part of “society”
Designs are back to basics – elegance, class and
originality
Beauty is about presenting yourself to garner
respect from others

6. CHANEL LOGO
The signature Chanel logotype is an
interlocking double-C (one facing
forwards the other facing
backwards.) Originally, it was not a
logo that Coco Chanel came up with.
The logo was given to her by the
Chateau de Cremat in Nice. The logo
was not trademarked until the opening
of the first Chanel stores

7. Brand Identity and Core Values
 Classic
 Elegance
 Timeless
 Exclusivity
 Interlacing of masculine and feminine
 Chanel suit
 Quilted fabric
 Little black dress
 Camelia
 Chain with leather

8. History ­ Coco Chanel
 Pioneered by the French fashion designer
Gabrielle "Coco" Chanel.
 Revolutionized women's fashion with her
elegant and casual looks
 Helped release women from the corsets
era of the 19th century

9. History ­ Modern Relationship Between Women and
Fashion
 Helped change women’s relationship with their bodies as well
their way of life
 Simple styles reflected wartime sobriety
 Clothes removed all unnecessary pretentiousness and were
built on the freedom of movement
 Clothes kept simple and comfortable by taking common
fabrics and upgrading them.
 Clothes were casual yet also chic and elegant.

10. Name Justification
 Chanel will have 7 differents product lines.
 All of the product lines names are French to remind the qualities from the
house of Chanel.
 The names will be written in cursive on the back of the plates to add a
personal element.
 The names were chosen to match the uniqueness of the design.
 Each plate has a strong element designed that represents the purpose of its
name.

11. Product Segmentation­ Clothes

12.  Coco Chanel revolutionized haute
couture fashion by replacing the
traditional corseted silhouette with the
comfort of simple suits and long, slender
dresses.
 Chanel
frequently incorporated ideas
from male fashion into her designs.

13. Product Segmentation­ Shoes

14.  Chanelis one of most popular
designer shoes.
 The brand is very popular all over the
world The Chanel Shoes are
available in different, nice looking
and charming colors and best
qualities, also at very reasonable
prices.

15. Product Segmentation­ Watches

16.  The first Chanel watch, named 'Premiere', debuted in 1987.
 The first model of the Chanel J12 watches line was
introduced in 2000.
 In 2005, Chanel designers introduced the J12 line into the
area of fine jewelry timepieces – they developed the jewelry
watch that was equipped with the tourbillion.
 In 2006, the line was joined by Chanel J12 Haute Joaillerie
set with 597 baguette-cut diamonds, followed by the creation
of the Chanel J12 Tourbillon Haute Joaillerie.
 In 2007, Chanel launched its first J12 GMT model.
 In 2008, Chanel initiated the partnership with Audemars
Piguet, who developed the 'J12 calibre 3125', equipped with
an innovative automatic movement.

17. Product Segmentation­ Perfumes
 NO.5
 CHANCE
 ALLURE
 ALLURE SENSUELLE
 COCO
 COCO MADEMOISELLE
 NO.19
 CRISTALLE
---------------------------------------
 ALLURE HOMME
 ALLURE HOMME SPORT
 ALLURE HOMME SPORT BLANCHE
 ANTAEUS
 PLATINUM EGOISTE
 POUR MONSIEUR

18.  The most famous Chanel perfume is Chanel
brand No 5. It was invented by the perfumier
Ernst Beaux.
 Chanel No 5 was intended to be the most
expensive perfume in the world.
 Coco Chanel used to spray Chanel brand
perfume around her fitting rooms. It's a trick that
fashion houses still use because it lifts the
mood of the client.

19. SWOT ANALYSIS OF CHANEL

20. In Order To Be
Irreplaceable One
Must Always Be
Different
Coco Chanel

21. Thank you for your
attention!