Micro Magazines as a marketing - publishing and multimedia strategy for tourism and travel marketing - example Adventure Travel linked here. example see http://www.slideshare.net/irclay/adventure-travel-destinations-what-is-adventure-travel

1. January 2011
ADVENTURE TRAVEL
DESTINATIONS
what is adventure
travel
WWW.ADVENTURE-TRAVEL-DESTINATIONS.COM
http://www.slideshare.net/irclay/adventure-travel-destinations-
what-is-adventure-travel
Please Click Here >>> Micro Mags is an experiment in multimedia,
and cross media publishing and promotion.
This is a Micro Magazine. It is a publishing With this concept communications can be
technique to encapsulate a travel website in a target and layered into multiply views with
brochure or in several brochures target to varying depth, from the mirco blog to complex
subtopics and issues. technical detail.
The Brochures are printed and distributed at Adventure Travel is a diverse and rich
trade shows and as sales and marketing hand subject. It is best treated as separate articles,
outs. They are also published as a PDF or online referenced in a micro mag that provides a
magazine. general overview.
[1]

2. If you feel Adventure ,
it is Adventure NATURE STYLE
website and the
We have moved this greater universe of the
article because it was subject.
was not correctly
named. The new On this page (left) is
Magazine Article is an example of the
published using the Cross index and
name “What is outward links that
Adventure Travel”. provide detail to the
subject.
The new Adventure
Mag, links to AXSES is using this
Resources on Culture technique to promote
and luxury Adventure individual hotels,
Travel, Outdoor tourism suppliers and
Adventure with Style destination.
and to other aspect of
Adventure Travel. The
Micro Mag becomes See What is Adventure
rather like the readers Please Click Here >>>
digest of the
it is not less
to marvel at
nature than to Nature Adventures
climb a Family Adventures
mountain Outdoors Adventures
Luxury Adventures
Culinary Adventures
Spiritual Adventures
--------------------------
My Cultural Adventure
Creative Insights
My Adventure
Outdoors in Style
[2]

3. First AXSES MicroMag
What is Adventure Travel
Click Here >>>
HOTELS, TOURISM OPERATORS & DESTINATIONS
Advertise your Brand and Special Packages Advertising
Powered by
http://adventure-travel-destinations.com/affiliate/ AXSES’ arcRes
Case Study - Adventure Travel Marketing Publishing
My Adventure: Cultural Adventure:
Outdoors in Style Creative Insights
ADVENTURE TRAVEL
DESTINATIONS MARKETING
AXSES TOURISM MARKETING & PUBLISHING
PO Box 16B, Baslen House
Kingston Terrace
Bridgetown, St. Michaels, BB11090
Barbados, West Indies
Tel 246 429 2653 | www.axses.com
consult@axses.com