This document provides guidelines for a group assignment and presentation on diverse business communication needs from a global perspective. Students will be divided into groups of 4-5 members. Each group must choose one of 20 countries listed and analyze how their communication style would vary in that country considering cultural, linguistic, religious, political, and corporate contexts. Groups must submit a 2,000 word dissertation by December 9-10, 2013 featuring their selected country. The dissertation should include sections, a comparative analysis, references, and acknowledgement of sources. Groups will also present their topic in a 15-20 minute PowerPoint presentation and will be graded both on the written dissertation and live presentation.

1. Managerial Communication
Group Assignment - MS/M.Com 3rd
Guidelines
Due date of submission/presentation: 9th - 10th December 2013 (Monday/Tuesday)
TOPIC:
Diverse business communication needs and global perspective
Elaborate how your communication style will vary in different countries (cultural,
lingual, religious, political correctness and corporate contexts), even if you are trying
to communicate the same news/story as a global company.
Please choose one country and develop your assignment/presentation based
on the individual needs of the relevant country.
List of proposed countries:
1.
4.
7.
10.
13.
16.
19.
Pakistan
Taiwan
UK
USA
Spain
Russia
Germany
2.
5.
8.
11.
14.
17.
20.
India
UAE
Sweden
South Africa
France
Japan
Mexico
3.
6.
9.
12.
15.
18.
China
KSA
Australia
Malaysia
Egypt
Sri Lanka
NOTE: Students are supposed to present the topic in a PPT format as a group; each
group will submit its 2000 words long dissertation on the topic featuring their selected
country on the same day.
Check list for assignment (hard copy):
i.
ii.
iii.
iv.
v.
vi.
vii.
viii.
ix.
x.
Group members: 4-5
Choose one country from the list
Word limit : 2000
Font style: Ariel
Font size: 12 (headings: 16 bold)
Split/divide into sections, i.e. section/ chapter one: Introduction etc.
Offer/provide comparative analysis and analytical view point
Include/acknowledge source/references (online etc.)
Will be marked/graded as a group activity
Link for further guideline: http://www.worldbusinessculture.com/
Prepared by Amna Iqbal and Rauf Hameed for Managerial Communication
Page 1

2. Grading Criteria: (20)
i.
ii.
iii.
iv.
v.
Content
(5)
Language ( 3)
Practical/research (4)
Organization ( 3)
Presentation ( 5)
Presentation guidelines:
i.
ii.
iii.
Assignment topic will be presented in a persuasive style which is visually
engaging and insightful
15-20 minutes for each group
Individual marking
Grading criteria: (15)
i. Content (3)
ii. Communication skills including eye contact (3)
iii. Creativity (2)
iv. Organization (2)
v. Time management (2)
vi. Audio visual aid ( 2)
vii. Appearance
(1)
Prepared by Amna Iqbal and Rauf Hameed for Managerial Communication
Page 2