The document discusses internet usage statistics from comScore and Statista showing the percentage of worldwide internet users in the United States and globally. It then covers various black hat SEO techniques like spam linking, their benefits of quick rankings and scalable traffic, and risks of algorithm changes and manual reviews. Specific techniques mentioned include using affiliate offers and niche targeting, as well as potential evolutions of payday loan spam. Contact information is provided at the end for the author.

1. @irishwonder SASCon, June 2014

2. @irishwonder SASCon, June 2014@irishwonder
 US (source: comScore)

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 Worldwide (source: Statista)

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© Statista 2014

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© Statista 2014

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© Statista 2014

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 Wow really?
Source: jonloomer.com

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Source: Marin Software whitepaper

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 Time sensitive campaign
 Testing an affiliate offer
 Limited budget*
 Specific niche
(Try building a brand in pharma SERPs anyone?)
*Disclaimer: proper spam costs more than $5 and you’re likely
better off knowing how to do it yourself if your concern is
budget

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 Spam as a business model

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NOBODY understanding the blackhat business model would have
ever said that

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 Benefits:
◦ Relatively quick rankings
◦ Scalable, manageable traffic
 Risks:
◦ No guaranteed minimum period of ranking (is there
ever?)
◦ Manual reviews leading to manual cleanups
◦ Algorithmic changes
But every change that makes one kind of spam
impossible, makes 10 others possible!

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 Payday Loans 2.0
10 days

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 What do you need Google
for?

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