2. 2006:
(http://searchenginewatch.com/article/2058896/Watching-Google-Press-Day-Slides-Live-Commentary)
@irishwonder RIMC, March 2013
3. 2012:
Matt Cutts mentions 200 signals in his video about freshness
(http://youtu.be/o4hH4ZQ_19k)
@irishwonder RIMC, March 2013
4. Signals changing over time
It’s all about how these signals interact
The result can be unpredictable even to
Google itself
@irishwonder RIMC, March 2013
6. Different rules apply to different niches
You cannot have an empty SERP
Different types of queries require different
approaches
@irishwonder RIMC, March 2013
7. It’s mostly about being present in Google Places
@irishwonder RIMC, March 2013