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Chapter 1
The Problem and Its Background
INTRODUCTION:
Physically fit, is the most important thing for those who are body and health-
conscious individual. They want to be healthy in a way that there’s no awkwardness by their
physical appearance/s. Some seeks for alternatives just to be fit; taking dietary supplements,
having treatments and surgery like liposuction, taking diet; and exercising. Exercising is the most
healthy and effective way to loose weight with proper diet, of course.
Did you know that some Filipinos are having heart attack because of lack of
exercise and unbalance diet. So why don’t you try to work-out or go to Gym to get enough
information and benefits about making your body healthier. How about those people who are
busy? There’s nothing wrong to give some time for your body exercise, FITNESS GYM is
always open even to those who are do not often go to Gym.
Some are conducting their exercise at home, watching some yoga lesson, waking
up early just to jog, and most of people are going to Fitness Gym to acquire a total exercise.
That’s why there are so many Fitness Gym present anywhere you go, some at malls, in
commercial areas and any other places where people are.

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Theoretical and Conceptual Frameworks
INPUT:
PROFILE OF THE PHYSICAL FITNESS RESPONDENTS
Name Occupation
Age Size
Gender Residence
OUTPUT:
 Patronage of Physical Fitness Gym.
 Nature of challenges for Physical Fitness Gym and their response.
 How often they work-out?
 Relationship between the respondents and the changes of their
physical body with work-out facilities.
STATEMENT OF THE PROBLEM
The study aims to determine the Market Status of Physical Fitness Gym in
Lopez, Quezon.
Specifically, this study will find answer to these following questions:
QUESTIONS:
1. What is the profile of the respondents in terms of?
A. Name D. Occupation
B. Age E. Residence
C. Gender F. Contact Number

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2. What is the profile of the Gym Instructor and owner of the Gym in terms
of?
A. Name D. Occupation
B. Age E. Residence
C. Gender F. Contact Number
3. What is the importance of visiting a Gym and work-out?
4. What time and day do the respondents manage to work-out?
5. Why do they need to be physically fit?
6. Are the facilities inside the Gym very useful?
7. What guidelines must everyone consider inside the Gym?
8. Do they maintain a regular habit of visiting a Gym?
9. What food do they prefer to eat after work-out?
10. Is there any safety and assurance inside the Gym?
11. Are there any refreshments and entertainment inside the Gym?
12. What is the assessment of the respondents about the service of the Gym?
Assumption
People need to be physically fit.
Scope and Delimitation of the Study
This study is all about the health consciousness among people. It also
discuss the benefits after working to the gym, tips on how to be physically fit, location
and facilities of the gym and how the management interact customer. This study focus on
the assessment of the service of Hard Body Gym.
Significance of the Study

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This research “Hard Body Fitness Gym in Lopez, Quezon: An Assessment”
is significant to the respondents because it will help them to improve the body figure of
the conscious people in the modern industry.
This study has an importance to marketers because it will give them
information about the lifestyle of the people who are conscious on their body figure
including their health and physical appearance. They could use this information by
determining a good health for the benefits of doing work-out.
Furthermore, it will also help the students to enhance their skill in doing a
research. This will serve as their stepping stone to be a marketing expert in the future.
Definition of Terms
Balanced diet- contains sufficient amounts of fibre and the various nutrients
(carbohydrates, fats, proteins, vitamins, and minerals) to ensure good health.
Bodybuilder- is a person who does special exercises regularly in order to make
his or her muscles grow bigger.
Body weight- is overwhelmingly used in daily English speech as well as in the
contexts of biological and medical sciences to describe the mass of an organism's
body.
Diet- is the sum of food consumed by a person or other organism.
Fitness- was commonly defined as the capacity to carry out the day’s activities
without undue fatigue.
Gym- was used in Ancient Greece, meaning a locality for both physical and
intellectual education of young men.
Health- the level of functional and (or) metabolic efficiency of a living being.
Lifestyle- a characteristic bundle of behaviours that makes sense to both others
and oneself in a given time and place, including social relations, consumption,
entertainment, and dress.
Physical exercise- is any bodily activity that enhances or maintains physical
fitness and overall health and wellness.
Chapter 2
Review of Related Literature and Studies

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Increased level of physical activity may have valuable short term benefits,
which could influence targets for the mental health key area. Physical activity has been
found to improve self-esteem and self concept, and to lower levels of stress and anxiety
in young people, all of which can contribute to enhance well being and an improved
quality of life.
Part of the initial remit for the Physical Activity Task Force was to develop
national Physical activity targets. However, it was decided to focus on promoting the
uptake of a more active lifestyle rather than setting targets. Factors contributing to this
decision included the change in scientific opinion about the amount of physical activity
required to produce a benefit for health; and concern that population targets may be
misinterpreted as personal goals for the individual.
An improvement in psychological variables also results from flexibility,
exercises and strength training. However, research on the psychological benefits on this
type of activity is scarce. Based on the evidence available, it is recommended that young
people participate in continuous moderate vigorous aerobic activity to improve
psychological health.
Chapter 3
Research Methodology
This chapter covers all the design of research, population, and sample size,
instrument used in processing the data.
RESEARCH DESIGN
This study uses the descriptive method of research. Descriptive Design
Method of research is a fact finding study with accurate and credible interpretation of
findings. This method tries to describe the present condition events or system based on
impression of respondents.
The researchers used this method to find an answer to all the questions
involve in this study.
POPULATION AND SAMPLE SIZE

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This research study focused on the bodybuilders and health conscious
people around the Lopez area, which they are customer of HARD BODY GYM fitness
center.
Out of the 50 respondents, 60 % of them are regularly visiting the Gym.
Therefore, the total outmost respondents in Lopez area are 30.
DESCRIPTION OF THE RESPONDENTS
The respondents of this research study where the health-conscious around
poblacion of Lopez area for which here, they can easily reach the Gym and most of them
are living around the poblacion.
The different respondents have their corresponding population and sample sizes
are as follows:
INSRUMENTATION
The main total, which is used for data collection, the questionnaire, as often
used in educational studies, is less expensive, more accurate question easily to answer,
more assured confidentiality, perceivable and more understandable.
The questionnaire contains three (3) sets which were developed by the
researchers. On the first set it composed of the letter of purpose of the research and basic
information of the respondents. On the second set was the questionnaire based on the
facilities and amenities of the Gym. And lastly the third set is composed of the ratings of
the amenities and facilities of the Gym; they rated the questionnaire 5-1.
This instrument used by the researchers is questionnaire. They used that
instrument because they believe that these will give them all the necessary information
needed in this study.
DATA GATHERING PROCEDURE
The respondents were, of course those who are intended to visit and using
the Gym. The researchers approached the person, who is in-charge, and let him distribute
the questionnaire to the customers in times of their visit. The researchers allow the

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personnel to bring the questionnaire of those respondents to their house. After
distributing, the researchers collected the data’s and got ready organizing and analyzing
of each questionnaire as well as presenting.
STATISTICAL TREAMENT OF DATA
After the researchers have been collected all of the questionnaire, the data
were now ready to evaluate and interpret. The following formulas are used to evaluate the
result.
The Frequency and Percentage of distribution will be used to determine the
perception of the body builders.
Thus:
Where: P = percentage
f = number of response
n = total number of respondents
To evaluate the overall average responses of the respondents, assumed mean was
used to evaluate.
Thus:
x=
Where:
x = assumed mean
= total number of respondents
n = number of response
Range Interval= Highest Score- Lowest Score

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CHAPTER 4
PRESENTATION, ANALYSIS AND INTERPRETATION OF
DATA
This chapter presents the statistical analysis and interpretations of data after
the raw information were tallied and categorized using tabular forms. These enable the
researchers to examine the findings thoroughly.
Table 1: Frequency and Percentage distribution of Respondents According to Age and
Gender.
MALE FEMALE TOTAL
Age Frequency Percentage Frequency Percentage Frequency Percentage
16-18 12 35.29% 12 30%
19-21 4 11.76% 2 33.33% 6 15%
22-24 6 17.65% 2 33.33% 8 20%
25-27 2 5.88% 2 5%
28-30 4 11.76% 4 10%
31-33 4 11.76% 2 33.33% 6 15%
34-36
37-39 2 5.88% 2 5%
TOTAL 34 100% 6 100% 40 100%
The table shows that most male, ranging from age of 16 to 18, are those people
who are often go to Hard Body Gym with the frequency of 12 or 35.29%. And some
male respondents ranging from age of 37 to 39 with the frequency of 2 or 5%. The female
respondents, ranging from age of 19 to 21, 22 to 24 and 31 to 33 are those people who
had an equal frequency of 2 or 5.88%.
Table 2: Frequency and Percentage distribution of Respondents According to
Occupation.
MALE FEMALE TOTAL
Occupation Frequency Percentage Frequency Percentage Frequency Percentage
Skilled 2 33% 2 10%

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worker
Student 16 47% 16 40%
Unemployed 4 12% 4 10%
Educator
Government
2 6% 2 5%
officer
Athletes 2 6% 2 5%
Others 10 29% 4 67% 14 35%
TOTAL 34 100% 6 100% 40 100%
The table shows that most male respondents according to occupation are students
with the frequency of 16 or 47%, while government officer and athletes got a frequency
of 2 or 6%. The female respondents, with the different occupation, got the frequency of 4
or 67%, while female skilled workers got the frequency of 2 or 33%.
Table 3: Frequency and Percentage distribution of Respondents as to whether there is
safety assurance inside the Gym.
MALE FEMALE GENERAL
Options Frequency Percentage Frequency Percentage Frequency Percentage
YES 34 100% 6 100% 40 100%
NO
TOTAL 34 100% 6 100% 40 100%
The table 3 shows that all male agreed that there is safety assurance inside the
Gym with the frequency of 34 or 100%. And all female also agreed with the frequency of
6 or 100%.
Table 4: Frequency and Percentage distribution of Respondents as to whether they are
gain benefit by going to the gym.
MALE FEMALE General
Options Frequency Percentage Frequency Percentage Frequency Percentage
YES 34 100% 6 100% 40 100%
NO
TOTAL 34 100% 6 100% 40 100%
The table shows that all male agreed that they are gaining benefits by going to the
Gym with the frequency of 34 or 85%. The female also agreed with the frequency of 6 or
15%.
Table 5: Frequency and Percentage distribution of Respondents as to whether they get
tips on how to be fit.

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MALE FEMALE General
Options Frequency Percentage Frequency Percentage Frequency Percentage
YES 34 100% 6 100% 40 100%
NO
TOTAL 34 100% 6 100% 40 100%
The table shows that all male respondents agreed that they get tips on how to be fit
with the frequency of 34 or 100%. The female also agreed with the frequency of 6 or
100%.
Table 6: Frequency and Percentage distribution of Respondents as to whether they get
tips on how to be fit.
MALE FEMALE Overall
Rank Rank Rank
Tips Frequency order Frequency order Frequency order
Exercise regularly 9 2 1 3.5 10 2
Less eating rice on
evening 4 4 1 3.5 5 4
Proper diet 4 4 1 3.5 5 4
Motivation and self
discipline 4 4 1 3.5 5 4
Nothing 13 1 2 1 15 1
TOTAL 34 6 40
The table shows that the male respondents doesn’t write anything on how to be fit
with the frequency of 13 or got the rank 1, while some of male respondents answered less
eating rice on evening, proper diet and motivation and self discipline with the equal
frequency of 4 or got the rank 4. The female respondents answered nothing with the
frequency of 2 or got the rank 1, while the other female answers exercise regularly, less
eating rice on evening, proper diet and motivation and discipline and the overall ranking
“nothing” got the frequency of 15 or rank 1.
Table 7: Frequency and Percentage Distribution of Respondents as to how often they go
to Gym.
Male Female Overall
Options Frequency Percentage Frequency Percentage Frequency Percentage
Once a week 6 18% 6 15%
Twice a week 6 18% 2 33.33% 8 20%
Trice a week 16 46% 2 33.33% 18 45%
Only when
you're
available 6 18% 2 33.33% 8 20%
TOTAL 34 100% 6 100% 40 100%
The table shows that male respondents who are often go to the gym trice a week
got the frequency of 16 or 46% while remaining male respondents answered once a week,

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twice a week and only when they are available with the same frequency of 6 or 18%. The
female respondents who are often go to the gym twice a week, trice a week and only
when you’re available has an equal frequency of 2 or 5%.
Table 8: Frequency and Percentage distribution of Respondents as to whether they enjoy
the company of other customer and management.
Male Female General
Options Frequency Percentage Frequency Percentage Frequency Percentage
YES 34 100% 6 100% 40 100%
NO
TOTAL 34 100% 6 100% 40 100%
The table shows that male respondents answered yes as to whether they enjoy the
company of other customer and management with the frequency of 34 or 100% while the
female respondents got 6% or 100%.
Table 9: Frequency and Percentage distribution of Respondents as to whether there is
entertainment section inside the gym.
Male Female Overall
Options Frequency Percentage Frequency Percentage Frequency Percentage
YES 28 82.35% 6 100% 34 85%
NO 6 17.65% 6 15%
TOTAL 34 100% 6 100% 40 100%
The table shows that male respondents answered yes as to whether there is
entertainment section inside the gym with the frequency of 28 or 82.35% while the
female respondents who answered yes got 6 or 17.65% and some male respondents
answered no with the frequency of 6 or 100%.
Table 10: Frequency and Percentage distribution of Respondents as to whether they work
long hours in the gym.
Male 1 Female General
Options Frequency Percentage Frequency Percentage Frequency Percentage
YES 16 47.06% 2 33.33% 18 45%
NO 18 52.94% 4 66.67% 22 55%
TOTAL 34 100% 6 100% 40 100%
The table shows that male respondents answered yes as to whether they work long
hours in the gym with the frequency of 16 or 47.06 % while the female respondents who
answered yes got 2 or 33.33% with the general frequency of 18 or 52.94% and some male
respondents answered no with the frequency of 18 or 52.94% and some female who
answered no got the frequency of 4 or 66.67% with the general frequency of 22 or 55%.
Table 11: Assessment of Location

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Descriptive
STATEMENT SA AG MA D SD X Interpretation
1. The place is conveniently accessible
and easy to locate 18 10 3 9 3.7 Agree
2. The place is big enough to accommodate large
number of customers 10 12 12 1 5 3.53 Agree
3. There are space for parking area for the
vehicle 5 13 14 3 5 3.25 Agree
The table shows that, in statement number 1, 18 of the respondents are strongly
agree that the location is accessible and easy to locate, and 10 of the respondents agree, 3
of them moderately agree, and 9 of them strongly disagree. In statement number 2, 10 of
the respondents strongly agree that the place is big enough to accommodate large number
of customers, 12 of them agree, 12 of them moderately agree, 1 of them disagree and 5 of
them strongly disagree. In statement number 3, 5 of the respondents is strongly agree that
there are space for parking area for the vehicle, 13 agree, 14 moderately agree, 3 disagree
and 5 of them strongly disagree.
Table 12: Assessment of facilities
Descriptive
STATEMENT SA AG MA D SD X Interpretation
1. There are sufficient facilities inside the
gym 15 13 28 1 3 3.9
2. Equipments and areas are always clean
before the customers use it. 22 13 3 2 4.325
3. There are separate place for men and
women. 30 8 2 4.6
The table shows that, in statement number 1, 15 of the respondents is strongly
agree that there are sufficient facilities inside the gym, and 13 of the respondents agree, 8
of them moderately agree,1 disagree and 3 of them strongly disagree. In statement
number 2, 22 of the respondents strongly agree that equipments and areas are always
clean before the customers’ use it., 13 of them agree, 3 of them moderately agree, and 2
of them strongly disagree. In statement number 3, 30 of the respondents is strongly agree
that there are separate place for men and women, 8 agree, and 2 of them strongly
disagree.
Table 13: Assessment of Rules and Regulations
Descriptive
RULES AND REGULATION SA AG MA D SD X Interpretation
1. Rules and regulations inside the gym are properly
posted 21 10 7 2 4.2 Strongly Agree
2. Any kind of food and drink except water are not
allowed to be brought inside the gym 27 13 4.675 Strongly Agree
3. Rules and regulations are strictly implemented 16 11 11 2 3.975 Agree
4. Safety is assured when customers are inside the gym. 22 11 6 1 4.325 Strongly Agree
5. Alcohol, toxic substance and deadly weapon are
strictly prohibited. 28 11 1 4.625 Strongly Agree
6. Visitors causing disturbance inside the gym shall
leave the premises. 21 10 7 2 4.2 Strongly Agree

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The table shows that, in statement number 1, 21 of the respondents are strongly
agree that the rules and regulation inside the gym are properly posted, 10 of them agree, 7
moderately agree, no one of them disagree and 2 of them strongly disagree. In statement
number 2, 27 of the respondents are strongly agree that any kind of food and drink except
water is no allowed to be brought inside the gym, and 13 of them agree. In statement
number 3, 16 of the respondents are strongly agree that the rules and regulation are
strictly implemented, 11 agreed, 11 moderately agree, and 2 strongly disagree. In
statement number 4, 22 of the respondents are strongly agree that the safety is assured
when they are inside the gym, 11 agree, 6 moderately agree, and 1 strongly agree. In
statement number 5, 28 of the respondents strongly agree that alcohol, toxic substances
and deadly weapon are strictly prohibited inside the gym, 11 agree, and 1 strongly
disagree. In statement number 6, 21 of the respondents strongly agree that the visitors
causing disturbance inside the gym shall leave the premises, 10 agree, 7 moderately
agree, and 2 strongly disagree.
Table 14: Assessment of Customer Relations
Descriptive
CUSTOMER RELATION SA AG MA D SD X Interpretation
1. Employees quickly responds to
the needs of the customer. 25 5 9 1 4.325 Strongly Agree
2. Personnel checks the needs of its
visitors from time to time. 21 11 7 1 4.275 Strongly Agree
3. Employees are assured to be
ethical and with good moral
character. 30 8 1 1 4.625 Strongly Agree
This table shows that, in statement number 1, 25 of the respondents are strongly
agree that the managers of the gym are quickly responds to the need of the customers, 5
of them agree, 9 moderately agree and 1 strongly disagree. In statement number 2, 21 of
the respondents are strongly agree that the personnel checks the need of its visitor from
time to time, 11 agree, 7 moderately agree, and 1 strongly disagree. In statement number
3, 30 of the respondents are strongly agree that the employees are assured to be ethical
and with good moral character, 8 of them agree, 1 of them disagree and 1 of them
strongly disagree.
Chapter 5
Findings, Conclusion and Recommendations

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Summary of Findings
Based on the data gathered by the researchers. The following are the findings
obtained by this research study.
Most of the respondents of Hard Body Gym, according to age is ranging from 16
to 18 years old with the frequency of 12 or 30%.
Most of the respondents according to occupation are students with the frequency
of 16 or 40%.
All of the respondents agreed that there is safety assurance inside the gym with the
frequency of 40 or 100%.
All of the respondents agreed that they are gaining benefit by going to the gym
with the frequency of 40 or 100%.
All of the respondents agreed that they can get tips on how to be fit with the
frequency of 40 or 100%.
Most of the respondents have’’ nothing’’ to say about the tips on how to be fit
with the frequency of 15 or rank 1.
Most of the respondents according to how often they go to gym answered twice a
week with the frequency of 18 or 45%.
All the respondents say “YES” whether they enjoy company of other customers
and management with the frequency of 40 or 100%.
Most of the respondents agreed that there is an entertainment section inside the
gym with the frequency of 31or 88%.
Most of the respondents agreed that they are working long hours in the gym with
the frequency of 22 or 55%.
18 of the respondents are strongly agreed that the place is convenient and easy to
locate.
12 of the respondents agree and also 12 of them are moderately agree that the
place is big enough t accommodate large number of customer.
14 of the respondents are moderately agreed that there is space for parking area for
vehicle.
15of the respondents strongly agree that there are sufficient facilities inside the
gym.
22 of the respondents strongly agree that the equipment and areas are always clean
before the customers use it.
30 of the respondents strongly agree that there are separate place for men and
women.
21 of the respondents strongly agree that the rules and regulation inside the gym
are properly posted.
27 of the respondents strongly agree that any kind of food and drink except water
is no allowed to be brought inside the gym.
22 of the respondents are strongly agreed that the safety is assured when they are
inside the gym.

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28 of the respondents strongly agreed that alcohol, toxic substances and deadly
weapon are strictly prohibited inside the gym
21 of the respondents strongly agreed that the visitors causing disturbance inside
the gym shall leave the premises.
CONCLUSION:
Based on the findings from this result, the researchers concluded that, with
regards to the Hard Body Fitness Gym engaged with most of respondents said that
working out is the solution to become fit and healthy. The reason for the why they prefer
this business is to help others to give them awareness of a healthy lifestyle. The
researchers conclude that most of the respondents are those who need to exercise are
more conscious of their body figure. Most of the respondents are students.
Based on the response of the Body Builders, the researchers conclude that the
employee quickly responds to the need of the customer. The respondents also conclude
that the ethical and good moral values of the employees is the best way to attract
customer. The researchers conclude that more and more people are patronizing this kind
of business to maintain a good figure.
RECOMMNEDATION:
The following are the suggested recommendation of researchers:
1. They need to conduct an advertisement, so that people will be
aware of their business.
2. Promote an additional ways, so that customer will retain.
3. Make signs along the corner of the street, so that it will be
visible to the customer.
4. Make an additional program for women like aerobics, so that
they can attract female customers.

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5. Also make a program for those senior , so that their business
will expand have more income.