Presentation by Bart Clement of ScienceRockstars at ProductTank AMS - Persuasion

1. 1
PERSUASION
PROFILING
PIONEERS
“YOU ARE NOT
A SEGMENT”

2. 2
We combine behavioral science
and technology
to create next level marketing
solutions.
Science Rockstars
Data driven, Human Obsesse
““““1 of the 4 - 2012
Stanford spin- off’’’’s
to watch””””
STANFORD MEDIA X
CONFERENCE (JAN’13).
““““1 of the 5 Dutch
start ups that will
make the difference””””
SINGULARITY UNIVERSITY
(FEB’13).
Featured in Forbes,
Techcrunch, Wired
and many others.
2

3. 3
We combine behavioral science an
technology to create next level
marketing solutions.
Science Rockstars
Data driven,
Human Obsessed
““““1 of the 4 - 2012
Stanford spin- off’’’’s
to watch””””
STANFORD MEDIA X
CONFERENCE (JAN’13).
““““1 of the 5 Dutch
start ups that will
make the difference””””
SINGULARITY UNIVERSITY
(FEB’13).
Featured in Forbes,
Techcrunch, Wired
and many others.
3
We combine behavioral science
and technology to
create next level marketing
solutions.

4. 4
2
Ready for persuasion?
Bart Clement

5. 5 55
Persuasion API, interprets data on
customer level with an intelligent,
learning algorithm based on the
latest behavioral Research at
Stanford University
This allows our clients to
dynamically alter HOW they
pitch to every individual
customer in real-time!
Ok.. but how does this work?

6. 66
The goal of persuasion is to change someone’s
attitudes or behavior.
Persuasion, you say?

7. 7
Pop Quiz: Persuasion on booking.com?

8. 8
Persuasion works...
SOCIAL PROOF
SOCIAL PROOF
SOCIAL PROOF
SOCIAL PROOF
SOCIAL PROOF
SOCIAL PROOF
SCARCITY
SCARCITY
SCARCITY
FRAMING
CONSISTENCY & COMMITMENT
CONSISTENCY & COMMITMENT
LIKING

9. 9
SOCIAL PROOF
SOCIAL PROOF
SOCIAL PROOF
SOCIAL PROOF
SOCIAL PROOF
SOCIAL PROOF
SCARCITY
SCARCITY
SCARCITY
FRAMING
CONSISTENCY & COMMITMENT
CONSISTENCY & COMMITMENT
LIKING
Persuasion works...
Does it?

10. 10
SOCIAL PROOF
SOCIAL PROOF
SOCIAL PROOF
SOCIAL PROOF
SOCIAL PROOF
SOCIAL PROOF
SCARCITY
SCARCITY
SCARCITY
FRAMING
CONSISTENCY & COMMITMENT
CONSISTENCY & COMMITMENT
LIKING
Yes, but less is more

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So which strategy to pick?
SOCIAL PROOF
SOCIAL PROOF
SOCIAL PROOF
SOCIAL PROOF
SOCIAL PROOF
SOCIAL PROOF
SCARCITY
SCARCITY
SCARCITY
FRAMING
CONSISTENCY & COMMITMENT
CONSISTENCY & COMMITMENT
LIKING

12. 12
People are different,

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Not everyone obeys
the laws of social proof

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There are people that
question authority

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People are different,
but luckily they are
consistently different.

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Everybody has a unique
persuasion profile...
normal page
social proof
authority
scarcity
MIKE
15

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Profiles are estimated
using our unique learning
algorithms...
Users interact and we directly improve our
profiles to give even better persuasion advice
normal page
social proof
authority
scarcity
First page served/email:
normal page
social proof
authority
scarcity
second page served/email:
normal page
social proof
authority
scarcity
third page served/email:
= effect

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Our real-time advices tell
you which sales strategy
to use for which customer.
Resulting in optimal
personalized communication!
18
normal page
social proof
authority
scarcity
MIKE

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Which strategies should be part of
a Persuasion profile?

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You were bored by:
Bart Clement
Bart@sciencerockstars.com
call: +31 (0)6 336 60515
@bartclement
With love from:
Sint Antoniesbreestraat 16
1011 HB Amsterdam
@sciencerockstar
+31 (0)20 717 39 49
Thank you.

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http:/
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Read more?
http://www.wired.com/magazine/2011/04/st_essay_persuasi
on_profiling/
http://www.cardinalpath.com/persuasion-profiling-
the-next-big-thing-in-conversion-optimization/
http://techcrunch.com/2012/09/30/mass-persuasion-one-
user-at-a-time/
http://www.mediacom.nl/en/news-insights/blink/issues/edition-
4-2011/digital-persuasion.aspx