If you’re like many global brands, you’re missing an opportunity to turbo-charge your brand at your retail partners’ sites. The stats don’t lie: emerging trends and tools in the online retail space can transform your sales. The online retail world will continue to evolve rapidly, as will the opportunities they offer. You need an agency that specializes in those opportunities. That’s Iron Creative. www.ironcreative.com

1. Online Retail Trends 2012
A Historic Opportunity

2. Introduction
A new landscape
The digital retail landscape is evolving at a tremendous
pace, offering massive potential for increased sales.
Now, more than ever, it is time for global brands to focus
their attention on what is increasingly the final stage of
their consumer’s journey: the online retail interaction.
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3. Introduction
A new landscape
What follows is a brief overview of the impact
being made by some of the trends and tools we’re
seeing in the online retail world. The statistics
are very hard to ignore.
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4. The Power of Video
Where product videos are available, they are making a dramatic difference.
144% more cart adds
Video viewers were almost 150% more likely to add a product to cart after viewing a product video on stacksandstacks.com.
85% more likely to buy
Video viewers are far more likely to make a purchase than those who do not watch videos.
Up to 700% increase in engagement
Clicks and response rates increase by up to 7X when products are showcased through video instead of static content.
90% of web traffic video-based
By 2013 nearly 90% of web traffic will be video-based (source: YouTube VP of Global Content, CES keynote address).
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5. 360-Degree Product Views & Virtual Product Trials
Newer technology is bridging the gap between on-line and in-store.
27% increase in conversions
DueMaternity.com reported that providing 360-degree views
of the product increased conversions by more than 25%.
34% decrease in returns
While Hurley.com saw an increase in conversions of denim products,
it saw 1/3 less returns, after incorporating a technology that allowed
shoppers to “try a garment on” through a 3-D model of themselves.
+ Conversions Increase
Augmented Digital Retail Technology
- Returns Decrease
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6. The Numbers on Live Chat
Offering Live Chat to your customers is an undeniable priority.
57% increase in order value
Visitors using live chat spend over 50% more than those who don’t.
29% more likely to purchase With Live Chat
Without Live Chat
Having chat as an option on a website made consumers more likely
to make a purchase, regardless of whether they used it.
Order Value
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7. Online Reviews & Ratings
Improving and providing access to customer reviews
is a pivotal variable in growing sales.
48% read reviews while shopping
According to Shop.org, nearly 1/2 of consumers access customer
reviews through a mobile device while in stores.
up to 40% of all purchases
According to JiWire Mobile Audience Insights Report, 31% of
purchases made in a store and 40% of purchases made online
are made by those reading customer reviews.
Percentage of purchases made online
by those reading customer reviews
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8. Mobile Usage
An increasing majority of consumers are spending dollars through their
phone, or after consulting their phone.
59% use phones to shop
More than 1/2 of consumers shop by phone and 28% do so while browsing
in stores.
73% prefer phones to sales reps
Almost 3/4 of consumers prefer to reference their mobile device while
in-store rather than ask a sales associate for help.
Shoppers who prefer mobile
device to sales associate
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9. The Age of Tablets
Tablets are already dominant players in the online shopping
world, and they are becoming a bigger factor every day.
89.5M will have a tablet by 2014
33% of internet users will shop by tablet within approximately one year.
79% of 18-34 year-olds
Almost 80% of the coveted 18-34 demographic already shops by tablet,
as does 50% of the 35-54 demographic and 43% of the 55 or older
demographic.
up to 50% more spent
Tablet users spent $123 million online, versus $102 million for
computer shoppers and $80 million for smartphone shoppers.
Percentage of 18-34
year-olds who shop by tablet
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10. Conclusion
Where to go from here.
The trends and tools of the online retail world will
continue to evolve rapidly, as will the opportunities
they offer. You need an agency that specializes in those
opportunities. That’s Iron.
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