SAP Billing for Airport

SAP BRIM For Airport
Innovating on Business Models
Isabelle ROUSSIN

© 2013 SAP AG. All rights reserved. 2
© 2013 SAP AG. All rights reserved.
No part of this publication may be reproduced or transmitted in any form or for any purpose without the express permission of SAP AG.
The information contained herein may be changed without prior notice.
Some software products marketed by SAP AG and its distributors contain proprietary software components of other software vendors.
National product specifications may vary.
These materials are provided by SAP AG and its affiliated companies ("SAP Group") for informational purposes only, without representation or
warranty of any kind, and SAP Group shall not be liable for errors or omissions with respect to the materials. The only warranties for SAP Group
products and services are those that are set forth in the express warranty statements accompanying such products and services, if any. Nothing
herein should be construed as constituting an additional warranty.
SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG in
Germany and other countries.
Please see http://www.sap.com/corporate-en/legal/copyright/index.epx#trademark for additional trademark information and notices.

Market Drivers Solution Overview Scenarios Benefits
What are the Main
Challenges Influencing
Your Business?

30%
Escalating oil prices triggered
unprecedented airline losses in
2008, as fuel costs rose from 10%
of opex to 30%
High Fixed-Cost Business Model…
REGULATORY REFORM
DEREGULATION
DROP IN
PASSENGER
NUMBERS
NEW CORPORATE
GOVERNANCE REQUIREMENTS
SHRINKING
FEDERAL
BUDGETS
CONSTRAINED
LOCAL
RESOURCES
≠ OPERATING PROFILES FOR
REGIONAL, LOCAL HUBS, O&D
“”“Non-aeronautical revenues are a
vital component in the economics of
airports. During the downturn the
diversification of airport revenues
cushioned the impact of lower
passenger and freight volumes and
safeguarded operating profits. Non-
aeronautical revenues critically
determine the financial viability of an
airport as they tend to generate
higher profit margins than
aeronautical activities, the latter
frequently representing a zero sum
game or producing a deficit.”
Angela Gittens, World Director ACI
2013
VOLATILE FUEL PRICES
WORLDWIDE FINANCIAL CRISIS

… Driving Needs for Non Aeronautical Income…
Services Evolution
Standard Airport
Check In
Boarding
Security
Luggage Pick Up
Moderate Retail
Agile Airport
Advanced
operational
efficiencies such as
managed
communications
(WI-FI, video
surveillance etc ..)
Smart Airport
Real time status of
roads, parking,
changes in flight
status …
Food courts, rental
services, foreign
exchange outlets,
advertising…
Airport as Infrastructure
Providers
Airport as Virtual
Service Providers

Attracting Empowered Business & Leisure Passengers
HYPER, DIGITALLY
CONNECTED
SOCIALLY
NETWORKED
BETTER
INFORMED
EXPECT IMMEDIATE,
PERSONALIZED RESPONSE
« The success of DDF
demonstrates the power and
potential of non-aeronautical
revenues in making an airport
successful and profitable,
especially in the Middle East
region, which is projected to
handle 400 million passengers by
2020”
Generation Research, an
independent industry specialist
“”
7200%
Rise in retail Business in
DDF (Dubai Duty Free) during the
three decade period , while
passenger traffic at the Dubai
airport increased by 1300%
EXPECTS
COMPLIMENTARY
SERVICES

…Driving Needs for Addressing Segment of One
Simplify Business Interactions while Meeting Real Time Expectations
Real Time
Insight for True
customer 360°
view
1:1 customer
engagement
Real Time Execution
for context sensitive
offerings

71%
Of Sydney Airport earned on
non-aeronautical sources
Extended Eco-system operating in a stovepipe fashion
WEB 2.0
SINGLE, CONVERGED
IP NETWORK
ANCILLARY SERVICES
TECHNOLOGY
ENABLING
COLLABORATION
“”“ The industry is experiencing a
revenue renaissance of sorts.
Airports are mixing creativity with
good business sense…and new
financial profiles are emerging that
include revenues from cogeneration
plants, multimillion dollar retail
developments, expansive industrial
parks, and golf courses. As airports
develop these revenue sources,
airline fees can stay lower, making
the airports more competitive in
attracting air service for travelers. “
Greg Principato, President, Airports
Council International
DATA
INFORMATION
FROM AIRLINES

…Driving Needs for Business Collaboration Platform
Airport Services
Entertainment
New
New
Tour Operator
Attraction
Hotel & resort
Accommodation
Ground Transport
Airlines
Advertisers
Concessionaires
 Better Knowledge Sharing
 Gain invaluable insight to passenger
preference and behavior
 Joint Marketing among members

Closed Loop between
Business Need and IT
Constraints

From Business Challenges To Technical Needs
Innovative Bundles with Airlines
Commission & Revenue sharing with Partners
Manage loyalty & promotion
Pricing,
Rating &
Charging
Collect
&Pay
Bill &
Invoice &
Settle
Customer
& Partner
Financial
Care
Analytics
Consume to Cash Analytics
Cash Collection optimization
Billing Consolidation
Manage B2C & B2B
Provide Multiple Payments
Invoice customization
Analyse Customer Usage
Convergent
Mediation

From Business Process to Features
Price,
Rate &
Charge
Manage
Receivables
& Payables
Bill &
Invoice &
Settle
Customer &
Partner Financial
Care
Analytics
Deliver
Service
Order
Offer &
Contract
Mgmt.
CRM
Operational
Platform
Consume To Cash Analytics
O2CProcess
The Order To Cash Business Process for Airport
Execute efficiently Price profitably
Invoice as
customer requests
Recognize
revenue correctly
Prevent company from
monetary leakage
Benefits
Collect &
Manage
credits
Analyze
Customer Usage
SAP CC SAP ERP (FI-CAx based with CRM functionalities)SAP CRM
RDS CUA
RDS
SAPBRIM
SAP Mediation
Billing & Revenue Innovation Management Solution supporting O2C Process
Get the business
Convergent
Charging
Convergent
Invoicing
Receivables
Management
& Payment
Handling
Credit &
Collections
Management
Financial Customer
Care & Dispute
Management
Logistic Execution,
Event Mgt. /
Mediation
Order Management,
Contact Center,
Marketing
Customer
Usage
Analytics
Features
The Corresponding Features

Industry Overview Solution Overview RDS
SAP Convergent Charging
“”The flexibility and speed at
which we could create and
modify price plans was
second to none. It is so
user friendly that now even
non-technical financial
managers are able to
introduce new tariffs.
Raphaël Bichon, Project
Manager SFR
Easy to Use
 Visual design of your pricing and charging
models, with apportionment
 Service-agnostic, proven
 Rapid time to market
 Support for multi-sided partner-centric
models
 Support prepaid, postpaid and hybrid
charging
High Performance
 Calculate prices and charges for hundreds of
thousands of transactions per second for
hundreds of millions of customers
Price,
Rate &
Charge

SAP Convergent Invoicing
Consolidate multiple upstream
systems for a single view of the
customer’s account
 Flexible invoice aggregation & presentation
 Configurable invoice discounting
 Integrate seamlessly with accounts
receivable and payable for interest
calculation, adjustments, etc.
 Handle both customer invoicing and
production of payment statements for
partners in a single solution
Scalable Solution
 High volume capabilities
32%decrease in errors
when A/R and
billing are
integrated so open
items are generated
at the same time as
the bill
Source: SAP
Performance
Benchmarking
Bill &
Invoice
& Settle

SAP Customer Financial Management
74%
Decrease in billing and
collections cost as
percentage of revenue
with optimized
collections and dispute
handling
Source: SAP
Performance
Benchmarking
Automation & Optimization
 Automate routine tasks
 Optimize efficient cash collection
through segmented strategies
Transparency On Revenue
 Monitor an up-to-date picture of
customer payment behavior
 Comply to accounting standards
Customer Satisfaction
 Immediate access to customer
contracts & payment instruments &
accounts
Manage
Receivables &
Payables
Collect &
Manage credits
Customer &
Partner
Financial
Care

SAP Convergent Charging and Invoicing scale massively
A series of benchmark tests were run in Q4 2011 in IBM Labs in Montpellier,
France, to measure the massive scalability of SAP Convergent Charging & SAP
Convergent Invoicing on IBM platforms.
773,000
2.8 B
events / sec
events / hour
subscribers
200 M
Market Leading Results
SAP Convergent Charging
100,000
1175
billable items
invoices/secsubscribers
50 M
SAP Convergent Invoicing

Rapid Deployment Solution for Billing with Best Practices
* Reduction assumes
100% fit to baseline
content scope.
Leveraging Pre-
configured
Baseline
Up to a possible 40% time
and effort reduction
compared to a traditional
project with same scope*
Blueprint - up to 50%, Savings
• Best Practice processes modeled
and described
Realization - up to 50%, Savings
• Best Practices processes already
configured and documented
• Delta implementation built on-top of
existing best practices
Testing- up to 30%, Savings
• Test Case Template supplied
0 10 20 30 40 50 60 70 80 90 100
Standard Prep Business Blueprint Realization Testing Go-live
Start Deploy Run

Efficient Revenue Management: increase customer
satisfaction and improve financial performance with a converged
view of customer accounts, receivables, payables and disputes.
Deployment Flexibility: deploy a complete, integrated
customer care and next gen billing system, or choose to deploy
in smaller implementable steps for targeted incremental value.
Don’t reinvent the Billing Wheel!
Business Agility: launch new pricing, charging and billing
models more flexible and faster: open up new revenue stream,
personalize your B2B offerings and get to know your customers
1
2
3
Summary

Explore Different
Scenarios

Modular Yet Integrated: some use cases

Beating the
Competition

BRIM Performance
KPI Industry Benchmark Improvement Potential
Time to implement new
pricing offers
Price/performance for
rating (TPS per CPU core)
Days sales outstanding
(DSO)
launch in hours
not weeks
150%
20%
1 day 90 days
30
days
470 5 400
2 140
0 90 days
54
days

© 2013 SAP AG. All rights reserved. 23Internal
… unlocking new growth opportunities
and gaining market leadership by
inventing new business models and
opening new revenue streams
… increasing customer satisfaction by
reacting more quickly to customer
demand with immediate insight to action
… improving top-line effectiveness by
reducing cost of operations while
simplifying and speeding core business
process
imagine
Let’s Work on Your Future Together

Thank you
Isabelle ROUSSIN
VP Solution Management Next Gen Billing
Transportation, Logistics, Postal, Utilities
Mail: isabelle.roussin@sap.com

© 2013 SAP AG. All rights reserved.
No part of this publication may be reproduced or transmitted in any form or for any purpose without the express permission of SAP AG.
The information contained herein may be changed without prior notice.
Some software products marketed by SAP AG and its distributors contain proprietary software components of other software vendors.
National product specifications may vary.
These materials are provided by SAP AG and its affiliated companies ("SAP Group") for informational purposes only, without representation or
warranty of any kind, and SAP Group shall not be liable for errors or omissions with respect to the materials. The only warranties for SAP Group
products and services are those that are set forth in the express warranty statements accompanying such products and services, if any. Nothing
herein should be construed as constituting an additional warranty.
SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG in
Germany and other countries.
Please see http://www.sap.com/corporate-en/legal/copyright/index.epx#trademark for additional trademark information and notices.

SAP Billing for Airport

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SAP Billing for Airport