I gave this presentation at the first annual member conference of the Archimedes Movement, a health care reform effort. The event was at Lewis & Clark College on June 14, 2008.
1. Online conversations about The Archimedes Movement www.WeCanDoBetter.org [email_address] A little background to help you communicate online
2. Important ideas in this presentation every time you share something, the community benefits we are all still learning. ask questions. we will help each other help each other when online, always use the “would I do that offline?” test www.WeCanDoBetter.org [email_address]
3. one myth I would like to dispel using the Internet to tell the world that We Can Do Better is difficult and time consuming www.WeCanDoBetter.org [email_address]
4. why not use the Internet? culture shock: noun the feeling of disorientation experienced by someone who is suddenly subjected to an unfamiliar culture, way of life, or set of attitudes. www.WeCanDoBetter.org [email_address]
5. how do we get over culture shock? Immersion! Is the quickest way to get over culture shock that means you should dive right in www.WeCanDoBetter.org [email_address]
6. How do you connect is it social ? www.WeCanDoBetter.org [email_address]
7. How do you connect social change starts with your face, and becomes a story www.WeCanDoBetter.org [email_address]
8. offline your face is your face that’s pretty simple, right? www.WeCanDoBetter.org [email_address]
9. where is your online face? Your text is your face You are great, so so let people know who you are and why you care www.WeCanDoBetter.org [email_address]
10. where is your online face? Sign stuff with your real first name www.WeCanDoBetter.org [email_address]
11. find the conversations Go to www.WeCanDoBetter.org/blog www.WeCanDoBetter.org [email_address]
12. find the conversations Go to www.google.com/alerts and type in “Archimedes Movement” to get email updates www.WeCanDoBetter.org [email_address]
13. join the conversations 1. Always apply the “would I do this offline?” test www.WeCanDoBetter.org [email_address] some tips to communicate effectively online
14. join the conversations 2. Say please and thank you (your parents would be proud). Online, we do this with comments www.WeCanDoBetter.org [email_address] some tips to communicate effectively online
15. join the conversations 3. Keep it short Two or three paragraphs is probably enough. If it’s not, consider breaking it down into multiple posts. www.WeCanDoBetter.org [email_address] some tips to communicate effectively online
16. join the conversations 4. Your title should describe what it’s all about Not very good: movie night Also not very good: On July 29th good: “Sick around the world” shown in Corvalis better: : “Sick around the world” shown in Corvalis July 29 www.WeCanDoBetter.org [email_address] some tips to communicate effectively online
17. join the conversations 5. Link to our website www.WeCanDoBetter.org [email_address] some tips to communicate effectively online
18. join the conversations 6. Use these words too often Archimedes Movement We can do better www.WeCanDoBetter.org [email_address] some tips to communicate effectively online
19. join the conversations 7. Cross-post if you write something on another website, post a link to your blog at WeCanDoBetter.org and copy the text www.WeCanDoBetter.org [email_address] some tips to communicate effectively online
20. join the conversations 8. Tell people about posts you’ve read or written on our website Follow up by sending them an email with a link to the post. This allows us to utilize our social connections to bring people to the website. www.WeCanDoBetter.org [email_address] some tips to communicate effectively online
21. join the conversations 8. Tell people about posts you’ve read or written on our website Follow up by sending them an email with a link to the post. This allows us to utilize our social connections to bring people to the website. Talking about people’s blog posts at chapter meetings is a great idea. www.WeCanDoBetter.org [email_address] some tips to communicate effectively online
22. join the conversations 9. Do it in 5-10 minutes Do it every day www.WeCanDoBetter.org [email_address] some tips to communicate effectively online
23. your to-do list Post to your blog on www.WeCanDoBetter.org tell people about your posts leave comments on many sites related to our movement refer back to this presentation on Isaac’s blog at www.WeCanDoBetter.org www.WeCanDoBetter.org [email_address]
24. even bigger steps Join the communication and technology work group guest posts on popular blogs start a blog (outside of wecandobetter.org) outreach on social networking websites www.WeCanDoBetter.org [email_address] Let us know and we’ll help you get things going
25. I hope you will remember these things every time you share something, the community benefits we are all still learning. ask questions. we will help each other help each other when online, always use the “would I do that offline?” test www.WeCanDoBetter.org [email_address]
Nonprofits are using social media such as blogs more frequently than ever before , but available technology has not yet met the organizing needs of the community. Blogs are an excellent soapbox for one individual to engage many readers, but SNS are better suited to communities with many lines of communication. Many organizers and nonprofits believe individuals can be inspired by their peers, so fostering decentralized peer to peer dialogue is important. Staying connected to one ’s network is essential for accomplishing goals, and using online tools is among the more efficient and flexible ways to do so.