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Building a Blog Identity with Integrity

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Ishay Govender-Ypma
Ishay Govender-Ypma
FormationTechnologie
1  sur  19
Building a Blog Identity with Integrity (a.k.a how to grow your blog without selling your soul)
Magic Marker August 4, 2013 3 BREAKING NEWS
Meet Food and the Fabulous
Mekong Delta, 2013
Magic Marker August 4, 2013 6 And they think… So, you eat for free, hey!
Magic Marker August 4, 2013 7 BLOG IDENTITY SPONSORSHIP INDEPENDENT BLOGS DISCLOSURERELATIONSHIPS Building an Identity
Magic Marker August 4, 2013 8 Who am I?
Magic Marker August 4, 2013 9 Facebook Instagram Twitter YouTube PinterestGoogle + Vine Flickr Social Media = Microblogging
Magic Marker August 4, 2013 10 Microblog in Action
Magic Marker August 4, 2013 11 Blogging is like cake Layers
Magic Marker August 4, 2013 12 • Engage • Demonstrate kindness Fellow bloggers • Demonstrate goodwill • Get involved! Hotel/Lodge, DMO, P.Rs • Understand industry expectations Your Blog Readers Comm- unity Industry Relationships Content Family, Community, the Net • Credit sources, • Protect your content Your writing
Magic Marker August 4, 2013 13 Free lunch? No such thing! *Image from web
Magic Marker August 4, 2013 14 Travel Blogging – It’s Complicated!  Competition  Complicated  Challenges  Sponsorship  Junk Content  Focus on Reader  Disclosure Sponsorship
Magic Marker August 4, 2013 15 Conflict of Interest Gushing Tweets, objectivity marred Declare incentives Long-term relationships Transparency Building Trust Disclosure
Magic Marker August 4, 2013 16 The FTC (Federal Trade Commission) Bloggers and Sponsors obliged to declare freebies Legislation? • Prominent Disclosure • Tweets to carry #ad #paid, start of tweet • No misleading info e.g. “World’s Best Hostel” ? ? • In SA – Consumer Protection Act Roussillon, 2013
Magic Marker August 4, 2013 17 Independent Blogging – is it for you? In Provence Verte, 2013
Remember… • Nothing is free • Nothing is more important than your integrity
Magic Marker August 4, 2013 19 The Trolls!
Head up and Blog Strong!

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Building a Blog Identity with Integrity

  • 1. Building a Blog Identity with Integrity (a.k.a how to grow your blog without selling your soul)
  • 2. Magic Marker August 4, 2013 3 BREAKING NEWS
  • 3. Meet Food and the Fabulous
  • 5. Magic Marker August 4, 2013 6 And they think… So, you eat for free, hey!
  • 6. Magic Marker August 4, 2013 7 BLOG IDENTITY SPONSORSHIP INDEPENDENT BLOGS DISCLOSURERELATIONSHIPS Building an Identity
  • 7. Magic Marker August 4, 2013 8 Who am I?
  • 8. Magic Marker August 4, 2013 9 Facebook Instagram Twitter YouTube PinterestGoogle + Vine Flickr Social Media = Microblogging
  • 9. Magic Marker August 4, 2013 10 Microblog in Action
  • 10. Magic Marker August 4, 2013 11 Blogging is like cake Layers
  • 11. Magic Marker August 4, 2013 12 • Engage • Demonstrate kindness Fellow bloggers • Demonstrate goodwill • Get involved! Hotel/Lodge, DMO, P.Rs • Understand industry expectations Your Blog Readers Comm- unity Industry Relationships Content Family, Community, the Net • Credit sources, • Protect your content Your writing
  • 12. Magic Marker August 4, 2013 13 Free lunch? No such thing! *Image from web
  • 13. Magic Marker August 4, 2013 14 Travel Blogging – It’s Complicated!  Competition  Complicated  Challenges  Sponsorship  Junk Content  Focus on Reader  Disclosure Sponsorship
  • 14. Magic Marker August 4, 2013 15 Conflict of Interest Gushing Tweets, objectivity marred Declare incentives Long-term relationships Transparency Building Trust Disclosure
  • 15. Magic Marker August 4, 2013 16 The FTC (Federal Trade Commission) Bloggers and Sponsors obliged to declare freebies Legislation? • Prominent Disclosure • Tweets to carry #ad #paid, start of tweet • No misleading info e.g. “World’s Best Hostel” ? ? • In SA – Consumer Protection Act Roussillon, 2013
  • 16. Magic Marker August 4, 2013 17 Independent Blogging – is it for you? In Provence Verte, 2013
  • 17. Remember… • Nothing is free • Nothing is more important than your integrity
  • 18. Magic Marker August 4, 2013 19 The Trolls!
  • 19. Head up and Blog Strong!