This webinar looks beyond the obvious into social networks and other publicly available sources to locate assets, discover leaks, protect reputations, track down anonymous users and expand the arsenal of resources available to investigators. Get the recorded version of the webinar here: http://i-sight.com/webinar-online-investigations-using-deep-web-searches/

1. Social Media and Online Due Diligence
Online Investigations Using Deep
Web Searches
Cynthia Hetherington
Hetherington Group
Hetheringtongroup.com

2. Social Media and Online Due Diligence
Introduction
Cynthia Hetherington
Cynthia has more than 20 years of experience in research,
investigations and corporate intelligence. She is one of the most
respected authorities on the topics of online investigations and online
security. She combines her Master of Library Science, Master of
Information Systems Management, experience as a Certified Fraud
Examiner, and over 20 years of computer expertise to make her a
leading practitioner in the online and Internet investigative industry.
Joe Gerard
Joe Gerard is the VP of Sales & Marketing at i-Sight, a leading
provider of web-based case management software for corporate
investigations. He’s worked with companies like Dell, Coke, Allstate,
BP and more than 100 others to implement improved investigative
processes that leverage best practices and case management.

3. Social Media and Online Due Diligence
Cynthia is a…
• Librarian
• Analyst
• Security Practitioner
• Investigator
• Author of:
 Business Background Investigators
 The Manual to Online Public Records
 Web of Deceit
 Data2Know.com: Internet & Online Intelligence
Newsletter

4. Social Media and Online Due Diligence
Poll
Poll Question #1

5. Social Media and Online Due Diligence
Online Investigative Scenarios
 Security: Watching protestors online.
 Loss Prevention: Locate goods in craigslist.com and
intellectual property on Myspace.com
 Competitive Intelligence: Google.com - confidential
<company name> filetype:ppt
 Opposition Research: Grab Form 990’s on your non-profits
 Asset Forfeiture: Getting divorced? Funding Terror? Hunting
fraudsters?
 Due Diligence: Conduct due diligence quickly and cheaply.
 Criminal Actions: Trace cellphone, PO Box & elusive email.

6. Social Media and Online Due Diligence
The Law
• Legal issues are best covered with your legal
counsel.
• The law varies depending on your purpose:
• Hiring
• Investigations
• Vetting
• In Germany an employer can look at Linkedin, but not
Facebook for hiring.
• There really are no definitive rules on investigating
in Social Networks anywhere on the planet.

7. Social Media and Online Due Diligence
Online Investigations Using Deep Web Searches
Open Sources

8. Social Media and Online Due Diligence
Public Records
• Litigation history • Financial records
• Media history • Vendor & supplier
• Business & personal relationships
affiliations • Board appointments
• SEC filings • Liens, Judgments & UCCs
• Corporate records • Subsidiaries & franchises
• Regulatory history • Physical assets
• Property records • Intellectual property
• Academic records • Political & charitable causes
Depending on the country, public records do exist,
but are not as readily available or legal to obtain.

9. Social Media and Online Due Diligence
What can we look at in open source?

10. Social Media and Online Due Diligence
Domaintools.com

11. Social Media and Online Due Diligence
Proxy’ed Domain
Words to look for:
• WhoisGuard
• Domains by Proxy
• Protected
• Secure
• Private

12. Social Media and Online Due Diligence
Scroll up and look for the tabs
Select Server Stats
Then click the IP
Address

13. Social Media and Online Due Diligence
Leads!

14. Social Media and Online Due Diligence
Check out Donnellyweb.com

15. Social Media and Online Due Diligence
Poll
Poll Question #2

16. Social Media and Online Due Diligence
Public Information
• Business profile • Intellectual property
• Academic history • Political & charitable causes
• Business connections • Photos of yourself, your
• Personal affiliations family and friends
• Hobbies • Videos inside facilities
• Sports teams • Where you are and what you
• Opinions are doing every minute of
the day!
• Work schedule
• Updates on family events
• Height, weight, gender
• Drug habits
• Travel schedule
• Illnesses
• Caffeine or no?
• Sexual preferences

17. Social Media and Online Due Diligence
Nobody Seems Concerned
o Children are posting
o Predators
o Business Professionals are posting
o Competitors and Bosses are watching
o Everyone’s posting
o Reality TV meet Reality Blogger
Some examples of over exposure!

18. Social Media and Online Due Diligence
The Weakest Link
• Vincent "Make everyday the
best day of your entire life!!!!"
• Male 24 years old
• Clifton, NEW JERSEY
Works for Large German
Manufacturing Company
• Former Marine
Are those network schematics?

19. Social Media and Online Due Diligence
Hello?
• Employed by:
• Large German Manufacturing
Company
Passaic, NJ, US
Computer Programmer
01/04....CURRENT
CENSORED

20. Social Media and Online Due Diligence
Meet Peter from Happy Family Company
• Male 22 years old
Los Angeles, CA
• HFC Feature Animation
• Burbank, CA, US
• Programmer, Editorial/Post-
Production Technical
Department
• Lawrence Livermore
National Laboratory
• Livermore, CA, US
• Computer Programmer
Intern, Defense Nuclear
Technology
Peter’s packing!

21. Social Media and Online Due Diligence
Online Investigations Using Deep Web Searches
Social Network Searches

22. Social Media and Online Due Diligence
Going Beyond Google
• kiwipulse.co.nz • Archive.org
• myspace.com • Zoominfo.com
• orkut.com • Xanga.com
• technorati.com • Guidestar.org
• Icerocket.com • Facebook.com
• Ebay.com • Linkedin.com
• Flickr.com • Spoke.com
• friendwise.com • Spokeo.com
• Blogs.com • Match.com
• lococitato.com • Cuil.com
• yoname.com • Alt.com
• youtube.com • Bebo.com
• twitter.com • Imeem.com
• Hi5.com • Delver.com
• Feedfinder.com

23. Social Media and Online Due Diligence
Poll
Poll Question #3

24. Social Media and Online Due Diligence

25. Social Media and Online Due Diligence
Zabasearch.com – US Public Records

26. Social Media and Online Due Diligence
Canada Source

27. Social Media and Online Due Diligence
Facebook

28. Social Media and Online Due Diligence

29. Social Media and Online Due Diligence
Lococitato.com
Map him to find out his connections

30. Social Media and Online Due Diligence
Online Investigations Using Deep Web Searches
Real Time Searches

31. Social Media and Online Due Diligence
Pipl.com

32. Social Media and Online Due Diligence
Poll
Poll Question #4

33. Social Media and Online Due Diligence
Social Network Searching & Tracking
• Bing.com/social – Any mention on Facebook &
Twitter
• Pipl.com – Locate profiles in Social Networks
• Icerocket.com – Twitter and Myspace searches
• Spokeo.com – Search and Track
• Monitter.com – Search and Track Twitter Users
• Yoname.com – Search (email searching notifies the
email address you searched)

34. Social Media and Online Due Diligence
Videos
• Youtube.com
• You can search directly in the largest network of video
material available.
• Video.google.com
• If you don’t have access to YouTube, go to its parent
Google. In addition to YouTube, Google captures
videos from other feeds, so it’s a bigger search!

35. Social Media and Online Due Diligence
Photos
• Photobucket.com
• Picasa.com
• Flickr.com
• Images.google.com and images.bing.com
• Remember to search by name, company name,
username and everything else that identifies that
subject.

36. Social Media and Online Due Diligence
Questions?
If you have any questions, please submit them now.
Thank you for taking the time to attend today’s webinar.
If you have any questions about the information covered in the webinar,
please contact:
Joe Gerard Cynthia Hetherington
jgerard@i-sight.com ch@hetheringtongroup.com