it's JUST the beginning =)

1. HERE IS THE SHIFT

2. M
m[tv] becomes m[digital]

3. the digital numbers
2.7B searches performed on google
there are over
the number of text messages sent each day exceeds
the total population of earth
my space 11st largest country in the world
is the
gamer is 32yrs old
the average
38% of online gamers are women
400 million
there are active gamers worldwide

4. who ARE THE MEDIA ?

5. you are

6. I AM

7. WE ARE

8. we are

9. what’s our mission?

10. YOU say it is
IT’s not what
principle
the of
nowadays changing media
landscape
THEY say it is
it’s what

11. why is mtv brand still so hot?
TR ST
U
because our viewers
us

12. lucky us
we are working for a brand
the one still being trusted
left in this world
brand
thanks our
thanks our viewers
influence
so we have to extend this
to our LOYAL VIEWERS

13. media become
HUMAN

14. web 1.0 2.0 3.0
1991 - 2002 – Search Engine Optimisation (SEO)
keywords, meta tags, submission
2002 – 2006 – Search Engine Marketing (SEM)
Google Adwords / Adsense, Yahoo! Advertising, Pay Per Click
2007 & future – Social Media Optimisation (SMO)
pay clicks on SNS, contextual advertising on SNS & cross
selling linkability, targetted lead farming

15. participating culture
sharing and participating
is spreading in
the DIGITAL world

16. think about it
1814 everybody was on foot
1914 on train
1940 in cars
2040 100 millions avatar in the synthetic world ??

17. it will happen sooner!!
18/10/2006 SL population hit 1m
10 months later
10/8/2007 8.6M
SL nowadays population is
and it’s growing massively fast

18. by 2011
80% of active internet users
will have a virtual life
“gartner”

19. think about it
is it a synthetic world?
what is between real & synthetic worlds?
A MEMBRANE
so called new media

20. the evolution
is there any gap between human & machine?
this gap
create emotional virtual agents

21. ALL YOU WANT TO KNOW
MEDIA SHIFT & NEW CONSUMER CONSUMPTION HABITS
THE RISE OF WEB 2.0
SOCIAL NETWORK TRENDS
WHO ARE THE MEDIA? WHO ARE THE MARKETERS?
THE 1% RULE
THE MUSIC MATTERS
THE FUTURE OF ADVERTISING
SOCIAL BOOKMARKING
AND MORE..........

22. all new in action
theme site & skinning (with advertiser’s brand or event
promotion)
widget
yourspins mixer
muvee
mobile wap channel
free stream TV (opening and closing TVC wrapped)
cleared artists music/video steam
playlist library
w 00 theme games
n e in 2 7/8 fun toys
mtv branded virtual site

23. welcome to the MTV
interactive lab