Presentation on Service Desgin Thinking for marketeers, as held on Online Tuesday #21, Felix Meritis, Amsterdam, December 13, 2011

1. customer value
as business driver
Online Tuesday #21
Iskander Smit - @iskandr
13 december 2011

3. learning object
product-ecosystem
hyper relevant
playful
designed with meaning

4. 4

5. 6 verbs of Kevin Kelly
screening,
interacting,
sharing,
flowing,
accessing,
generating.
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6. ownership >>> access
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7. designing the ecosystem
three principles how to deal with this new world
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8. 1. focus on the service
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9. not this service!
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10. 10

11. 11

12. 12

13. 13

14. 2. design for value
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15. holistic approach
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16. customer journey
persona
service map
AT-ONE
business model canvas
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17. 17

18. pre-service period service period post-service period
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19. 3. launch & learn
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20. dare to choose
focus
+
definition
+ customer
value
+ scope
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21. in collaboration with your clients
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22. metrics driven design
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23. connect in the core
appearance what
behavior how
motivations why
%
%
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24. pragmatic service design thinking
focus on the service
design for value
launch & learn
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25. continue reading...
http://www.youtube.com/watch?v=zXPfSrmzLo0 http://thisisservicedesignthinking.com/ http://www.businessmodelgeneration.com/
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26. thanks!
Iskander Smit
http://about.me/iskandr
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