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Islem Yezza 
Innovation 
Think Big, Act Small, Fail 
Fast and Learn Rapidly
“Innovation is often given complex definitions. We 
prefer the simple one: ‘new ideas that work” 
Geoff Mulgan
INNOVATION: Five Definitions 
The implementation of new processes, products, 
1 organizational changes or marketing changes 
An environment/culture that embraces positive change, 
2 creativity and continuous improvement 
Research and development, new intellectual property (IP), 
3 and inventions 
4 Staying ahead in the market and being a market leader 
Solutions that benefit society and societal outcomes 
5 (including environmental outcomes)
Creativity 
Creativity Does Not Equal 
Innovation: While creativity 
is about coming up with the 
big idea, innovation is about 
executing the idea and 
making it a business 
success. 
Do not confuse the two
Successful innovation happens in 4 distinct 
areas 
Product innovation: introduce new products and services 
ahead of competitors, to anticipate consumer needs 
Process innovation: reduce cost, improve efficiency and increase 
convenience 
Market innovation: The capacity of a firm to decide to change 
its market, whether it’s geographically, virtually or creatively. 
Organizational innovation: convert creativity, market & 
customer knowledge & technology into marketable innovations.
Building Blocks - Five Core Values 
1 Curiosity and a natural ability to question the status quo 
2 Risk-taking and a willingness to learn from failure 
Openness. Organizations with strong silos tend to be less 
3 innovative 
Patience, tenacity and the sense of giving an idea a chance 
4 to grow 
5 Trust, underpinning the other values
FAIL 
OFTEN 
FAIL 
FAST 
FAIL 
CHEAP
Innovative Leaders 
1 Associating -- the ability to make connections across 
Questioning -- the ability to ask "what if," "why" and "why 
2 not" 
The ability to closely observe details, especially people's 
3 behavior 
Experimenting -- the willingness to try new experiences and 
4 ideas 
Social networking beyond your profession -- a curiosity and 
5 ability to learn from multiple social networks
Competency: Innovation is a skill, not a gift. It can be learned 
by anyone and applied systematic 
Competitive weapon: Innovative companies use innovation 
to differentiate themselves 
Process: innovation as an ongoing “stream of effort” along 
with quality, leadership, productivity, and other imperatives 
Systematic and opportunistic: The most innovative companies 
flex between different styles of creating opportunity
Great way to accelerate your research and product development efforts
“You cannot do everything by 
yourself”: The culture went from one 
of “everything being done by us” to 
“letting ourselves be helped by others
éüU–ˆ‘ÍÈ;ˆ~ˆ¤±«’ÂȱȖ±Âˆ×–±˜««±ÖsȈ÷s«„„± 
±±¤¤s~±¾sȘֈ¤Ý 
êüU–ˆÂˆ¾ˆÈ±‘~͘«ˆÂ˜««±ÖsȘ±«˜ÂȱȖ˜«¢~˜’÷ 
sȪs¤¤÷‘s˜¤‘sÂÈs«„¤ˆs¾«¾s»˜„¤Ý 
ëü««±ÖsȘ±«Â͈˜»¾˜ªs¾˜¤Ý„ˆ»ˆ«„ˆ«È±« 
±¾»±¾sȈͤÈ;ˆ 
ìü««±ÖsȘ±«„ˆ»ˆ«„¤ˆÂ±«È±±¤Âs«„»¾±ˆÂˆ 
~Íȱ«»ˆ±»¤ˆ 
íü8s«s’˜«’««±ÖsȘ±«˜Âs~±ÍÈ8s«s’˜«’
–s«’ˆ
No fast, simple method to great 
innovation. Innovation is a discipline or 
competency which must be developed. There 
is no instant innovation, no just add water 
innovation that will create real value

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Innovation: Think Big, Act Small, Fail Fast and Learn Rapidly

  • 1. Islem Yezza Innovation Think Big, Act Small, Fail Fast and Learn Rapidly
  • 2. “Innovation is often given complex definitions. We prefer the simple one: ‘new ideas that work” Geoff Mulgan
  • 3. INNOVATION: Five Definitions The implementation of new processes, products, 1 organizational changes or marketing changes An environment/culture that embraces positive change, 2 creativity and continuous improvement Research and development, new intellectual property (IP), 3 and inventions 4 Staying ahead in the market and being a market leader Solutions that benefit society and societal outcomes 5 (including environmental outcomes)
  • 4. Creativity Creativity Does Not Equal Innovation: While creativity is about coming up with the big idea, innovation is about executing the idea and making it a business success. Do not confuse the two
  • 5. Successful innovation happens in 4 distinct areas Product innovation: introduce new products and services ahead of competitors, to anticipate consumer needs Process innovation: reduce cost, improve efficiency and increase convenience Market innovation: The capacity of a firm to decide to change its market, whether it’s geographically, virtually or creatively. Organizational innovation: convert creativity, market & customer knowledge & technology into marketable innovations.
  • 6. Building Blocks - Five Core Values 1 Curiosity and a natural ability to question the status quo 2 Risk-taking and a willingness to learn from failure Openness. Organizations with strong silos tend to be less 3 innovative Patience, tenacity and the sense of giving an idea a chance 4 to grow 5 Trust, underpinning the other values
  • 7.
  • 8. FAIL OFTEN FAIL FAST FAIL CHEAP
  • 9. Innovative Leaders 1 Associating -- the ability to make connections across Questioning -- the ability to ask "what if," "why" and "why 2 not" The ability to closely observe details, especially people's 3 behavior Experimenting -- the willingness to try new experiences and 4 ideas Social networking beyond your profession -- a curiosity and 5 ability to learn from multiple social networks
  • 10. Competency: Innovation is a skill, not a gift. It can be learned by anyone and applied systematic Competitive weapon: Innovative companies use innovation to differentiate themselves Process: innovation as an ongoing “stream of effort” along with quality, leadership, productivity, and other imperatives Systematic and opportunistic: The most innovative companies flex between different styles of creating opportunity
  • 11. Great way to accelerate your research and product development efforts
  • 12. “You cannot do everything by yourself”: The culture went from one of “everything being done by us” to “letting ourselves be helped by others
  • 13. éüU–ˆ‘ÍÈ;ˆ~ˆ¤±«’ÂȱȖ±Âˆ×–±˜««±ÖsȈ÷s«„„± ±±¤¤s~±¾sȘֈ¤Ý êüU–ˆÂˆ¾ˆÈ±‘~͘«ˆÂ˜««±ÖsȘ±«˜ÂȱȖ˜«¢~˜’÷ sȪs¤¤÷‘s˜¤‘sÂÈs«„¤ˆs¾«¾s»˜„¤Ý ëü««±ÖsȘ±«Â͈˜»¾˜ªs¾˜¤Ý„ˆ»ˆ«„ˆ«È±« ±¾»±¾sȈͤÈ;ˆ ìü««±ÖsȘ±«„ˆ»ˆ«„¤ˆÂ±«È±±¤Âs«„»¾±ˆÂˆ ~Íȱ«»ˆ±»¤ˆ íü8s«s’˜«’««±ÖsȘ±«˜Âs~±ÍÈ8s«s’˜«’ –s«’ˆ
  • 14. No fast, simple method to great innovation. Innovation is a discipline or competency which must be developed. There is no instant innovation, no just add water innovation that will create real value