assignment Uitm MGT 162

2. Executive Summary
Proton Holdings Berhad has become the main automobile company in
Malaysia that provides high quality cars for Malaysian even operates in at
least 26 countries of which the majority are in Asia. In Malaysia alone,
Proton has sold over 3,500,000 cars between 1985 and 2013. The United
Kingdom is by far the company's most successful export market in terms of
cumulative sales volume, and at one point Proton set the record for Fastest
Selling Make of New Car Ever to Enter the United Kingdom.For the record in
1992, the Saga was ranked among the Top 20 best-selling cars in the U.K.,
outselling its primary competitors from Hyundai and SEAT.Besides that,
Proton Holdings Berhad has joint ventures with four different international
automobile company which are Mitsubishi,French automobile
manufacturer,Citroen,China Youngman Automobile Group and Honda Motor
Company to produce their cars in order to make sure that their cars are high
quality that can give the satisfaction to the customer.

3. Introduction to PROTON
• PROTON is a Malay acronym for Perusahaan Otomobil Nasional
(English: National Automobile Enterprise) is a Malaysian automobile
manufacturer founded in 1983, and it was Malaysia's only carmaker
until the establishment of its competitor and arch-rival Perodua in 1993.
PROTON function mainly to manufacture, assemble and sell motor
vehicles and related products, including accessories, spare parts and
other components.
PROTON’s model products include WAJA, SATRIA, GTi, WIRA,
ISWARA, ARENA,PERDANA V6, JUARA, PERSONA and EXORA. The
range of 1.3, 1.5, 1.6, 1.8 and 2.0 litre engines satisfies a wide
spectrum of customers both locally and abroad.
PROTON now is being exported to 50 countries like United Kingdom and
continental European markets, thereby realizing its goal of being an
internationally successful Malaysian automobile manufacturer.

4. Planning of PROTON
Vision-“ To become a successful Malaysian
automotive manufacturer globally ”
Objective - To spearhead the automotive
industrialisation process and manufacturing industries
- To acquire/upgrade technology and
industrial skills within the automotive manufacturing
industry.
- To strengthen the international
competitiveness of Malaysia’s industrial capability

5. Mission-
Our company’s history is one of the remarkable
achievements that we are proud.Our pride is in the vital
force that drives us forward and force us to take on new
challenges. As a national project,the Protons’ are
committed to lead the acquisition of intellectual ability in
the design and technology that will drive the nation to
achieve the status of an industrialized country.

6. Organization of PROTON
Tan Sri Dato’ Seri Mohd
Khamil bin Jamil
Executive Chairman
Wan Roslan bin Wan
Abbas
Director of Human
Resources
Dato’ Lukman bin
Ibrahim
Deputy Chief
Executive Officer
Office ManagerStore Manager
Pat Wahid
Director Group
Marketing

7. S - SPECIFIC
This is refer to PROTON target sale per target month. PROTON company put a specific
target to each employee in order to ensure that their company will have good sale report.
M - MEASURABLE
When PROTON put on a target, they ensure that the target is measurable. For example,for
the month of January, PROTON company target is to sold 40 car including 10 model from
PROTON INSPIRA, 10 model from PROTON SATRIA NEO, 10 from PROTON SAGA FLX, 10
from PROTON EXORA.
A - ACHIEVEABLE
PROTON also ensure that their target can be achievable so that their employee will not
burden by stress in order to achieve the company target.
R – RESULT ORIENTED
PROTON company target was not too high because if the company target is too
high, employees will seem no point in trying.
T - TIME BOUND
PROTON goals have its starting points, ending points and fixed durations. PROTON also
always tell their employees to give full commitment to achieve their target so that they
will focus their efforts on completion of the goal on or before due date.

8. Leading – Leadership Style
Theory of Michigan Studies is choosen by Proton Holdings Berhad which is
introduced by Rensis Likert,a researcher at University of Michigan.He identified 2
basic forms of leader behavior.
Proton Holdings Berhad focus most on Employee-centered leader since we think
that this type of behavior tends to be more effective.This is because the welfare of
the employees are guaranteed by Proton Holdings Berhad.From this action,Proton
Holdings Berhad tend to increase the production of the car produced
Employee-centered leader
-The managers are interested in developing a cohesive work group and
ensuring that employees are satisfied with their jobs.Their primary
concern is the welfare of subordinates.

9. Controlling
• Proton Holdings Berhad use pre-action control to make
sure their car has quality and always sold well. Proton
always survey the type and model in high ranked and as
what buyers like it.
• For example, if the car engine have a bit fault in wire
ring and make the car broken, Proton would not accept
the car to be in their showroom because for them
quality is important.

10. Communication
Effective communication is important in a company since it can assist managers in
coordinating and intergrating the work of group within the departments so that
organization’s goal can be achieve.
Oral/Spoken communication
Spoken verbal communication which includes speeches, presentation, face to face
communication and telephone communication.
Written communication
Written communication by means of written symbols (either printed or
handwritten) such as letters,memos,policy and other written documents.
Example,memo is used in Proton Holdings Berhad as one of the channels of internal
communication to deliver important daily messages .

11. Non-Verbal communication
Process of conveying meaning in the form of non-word messages. Some forms of
non verbal communication include facial expression,the tone of voice, gesture,
body language or posture, facial expression and eye contact.During the meeting
of Proton Holdings Berhad,one can be able to express him/herself facial
expression, and have eye contacts.
Technological communication
Any communication that uses an electronic devices as the medium of
communication such as mobile phones,fax,internet and others. E-mail has
proven to be a very efficient mode of communication within the Proton
Holdings Berhad since it helps the company to communicate to the staff faster
and cheap than most of other electronic communication .

12. THE END