Slides to Peter Handley's SEO Technical Audit Checklist from Brighton SEO 2014

2. IS ME PETE?
Client Strategy Director
@theMediaFlow
Responsible for technical strategy and delivery
@ismepete #brightonseo

4. Quick
Checklist

5. 1. Crawl

6. Check site can be crawled & is indexed
Use a crawling tool
SEO Spider is by far my
personal favourite
Other crawlers I’ve used include:

7. Robots.txt
Robots Meta
X-Robots-Tag
Robots

8. Check
site:
Search

10. 2. Integrity

11. Source: http://www.flickr.com/photos/kruemi/4227492449

12. Source: http://www.flickr.com/photos/margin/115393654

13. Eliminate Internal Redirects
& Broken Links
301s/302s/404s/403s/500s
…whatever, update
to correct destinations!

15. Check
WWW versus non-WWW
Canonical tagging

16. Source: http://www.flickr.com/photos/anxiousnut/5389243033/

17. Source: http://www.flickr.com/photos/goofygouda/5196610171/

18. Use UA Switcher as Googlebot
Look for signs of hack (inserted spam links etc)

19. G’bot gets
a better G
interface?

20. Check Crawl
Errors &
Stats
Look for
Spikes

21. Use spider to
check for
analytics code

22. Source:

23. 3. De-Dupe

24. Find dupe
domains &
scraped
content

25. /

26. Check site for duplicate Title, Description & h1 use

27. Source: http://www.flickr.com/photos/stewart/461099066/

28. 4. Optimise
Source:

29. Source: http://www.flickr.com/photos/stuttermonkey/41579924/

30. Review Internal Linking and Information Architecture
Home Category
Anchor
Text

31. Source: http://www.flickr.com/photos/zigazou76/5809274263/

32. Source:

34. Describe image:
<img alt="Scary shark is coming to eat me!" src="">

35. 5. Refine
Source: http://www.flickr.com/photos/herselfsphotos/485890032/

37. Source: http://www.flickr.com/photos/ben_grey/4582294721/

38. Source: http://www.flickr.com/photos/borkurdotnet/691053039/

39. Go Back!
…and do it all again
…until everything is perfect!
6. Repeat

40. Source:

41. THANKS
FOR LISTENING

42. Download the checklist
www.themediaflow.com/2014/04/technical-checklist
Let me
know if
you have
questions!
@ismepete +44(0)1256 384890
peter.handley@themediaflow.com www.themediaflow.com