4. A vision?
“Would you tell me, please, which way I ought to
go from here?"
"That depends a good deal on where you want
to get to."
"I don't much care where –"
"Then it doesn't matter which way you go.”
― Lewis Carroll, Alice in Wonderland
5. A vision?
= know where you’re going
= create the same product
People always have an idea in their head,
but is it the same as yours?
6. Goal
Clear overview of product
Better presentation, pitch, alignment
within team
Clearer statement towards customers,
partners, investors, …
Limit scope, create focus
Be more efficient