1. Day 3: Value Proposition Designer

2. Value Proposition Designer Canvas
 Part 1: Background & aim
 Part 2: Customer side
 Part 3: Value proposition side
 Part 4: Dealing with competing value
propositions
 Part 5: Interactive application on 1 specific
case study

3. Part 4: Competing value propositions
“Whether it’s Google or Apple or free
software, we’ve got some fantastic
competitors and it keeps us on our toes.”
Bill Gates

4. Part 4: Competing value propositions
 Value Propositions compete with others
for the same customer segment
http://www.businessmodelalchemist.com/

5. Part 4: Competing value propositions
 Compare competing value propositions
by mapping out the same variables (e.g.
price, performance, risk, service quality,
etc.).
 “Live daringly, boldly, fearlessly. Taste
the relish to be found in competition – in
having put forth the best within you.” –
Henry J. Kaiser
http://www.businessmodelalchemist.com/

6. Part 4: Competing value propositions
http://www.businessmodelalchemist.com/

7. Questions?
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