An 8 minute training on ISVWorld, a database that covers market research and market intelligence for the software Industry, based on data from over 120.000 software vendors (ISVs) worldwide.

1. The software industry database:
No one covers software like we do
8 minutes to get started with ISVWorld
Questions?
sales@isvworld.com
support@isvworld.com
Intro
&
Self-Training

2. Agenda
page 2
ISVWorld - largest Software Industry database ...globally.
• Background & Product
• Understanding the key features
• Understand how to use our key features
• More questions

3. Our Mission
page 3
ISVWorld - largest Software Industry database ...globally.
To provide the best data on the software industry, software
vendors, their products and innovations…..globally!
Enable our customers
Our proprietary algorithms fully automate marketresearch – data collection, consolidation
and classification – ensuring our information on over 100.000 vendors is always up-to-date
to find data, companies and solutions
they didn’t know existed.
M&A, VC, Private equity
CIO’s, IT Architects
ISVs
Market researchers
What:
Why:
How:

4. About ISVWorld, a “Big Data / Data-as-a-Service” company
page 4
• Largest Global software industry database, covering over 100K
software companies from over 75 countries
• Automated data collection and – classification processes (semi-)
public information from 100- 500 sources per ISV
• Data is searchable on many criteria, for example:
• Application type, Industry, Technology
• Size, Location (Sales/HQ)
• SAAS/Cloud and other “ Ecosystems”
• Customers today:
• Origination, Roll-ups: Corporate M&A, VC, Private Equity
• Marketing & lead campaigns: Cloud providers, outsourcers
• Market research: ISVs, analysts, Corporate Finance
• Build vs. Buy, IT-Strategy: CIO’s, IT Architects, IT-consultants
Quotes:
• “ISVWorld is almost never the end,
but always the start”
(Large IT analyst firm)
• “While we still regret you do not
do email-addresses, your market
insights and intelligence are
unique”
(Top 10 Global ISV)
• Remember:
• all our data are computer-
generated not edited or
curated
• ISVWorld is a market research
and market intelligence tool
• Our objective is to cover all
companies with software
products
(ISVWorld :-)

5. First: a 1-minute introduction to the ISVWorld concept
page 5
If the video on the next page doesn’t load
or for a version in HD,
please click:
http://www.youtube.com/v/_-VoQfAhooI

6. ISVWorld Coverage
page 6

7. ISVWorld was build to help customers with:
page 7
Market research
• Map competition; find new leads, partners, resellers, acquisition targets
or emerging competitors. Identify ISV’s by segment, geography, size or
product type.
• For: Market researchers, ISV’s, analysts, outsourcers, platform providers
Better investment decisions
• Identify potential buyers and sellers. Define investment strategy using
ISVWorld data for any consolidation or roll-up, portfolio-play, market-play,
bolt-on acquisitions etcetera.
• For: Venture Capital, Private Equity, Corporate Finance, Corporate
Development professionals
Build versus Buy Technology decisions
• Identify & compare all off-the-shelf solutions before committing to a custom
development project
• For: CTO’s, CIO’s, System Integrators, IT-consultants, IT-architects
Innovation tracker
• Present more innovative solutions to customers: understanding technology
innovation in your domain improves the quality of any engagement.
• For: Management Consultants, IT-consultants, CIO’s, IT-architects

8. ?
..but today it is used in marketing as well
page 8
The ISVWorld pre-qualified lead concept
• no more mailshots to 20.000 potential leads
• no more 1:1 cold calls by expensive sales reps.
• Identify targeted leads that meet criteria you define,
so you can run highly focused and efficient campaigns
Cost/lead
# unqualified
leads
Sales-
Cold calling
Marketing,
Email Blast
high
high
ISVWorld-
Pre-qualified leads

9. Core features 1
page 9
1. Search & Find

10. Core features 2
page 10
2. Financial Benchmarks

11. Core features 3
page 11
3. Market Statistics

12. Demo movie: overview all functionality
page 12
If the video on the next page doesn’t load, please click:
http://www.youtube.com/v/Pbq_XnsfNwU

13. Training
How to use our key features
ISVWorld - largest Software Industry database ...globally.
page 13

14. Searching 1: How to Search
page 14
ISVWorld - largest Software Industry database ...globally.
• Remember: “Free Text = Fuzzy, Facets are rigid”
1. Always start with a free text search and auto-suggest  to widen the scope
2. then use facets to narrow the scope
1
2

15. Searching 2: How to sort results
page 15
ISVWorld - largest Software Industry database ...globally.
1
2
3
Different ways to sort results:
1. Default is “Relevancy”
• Here ISVWorld determines what it thinks are the best matches
2. In addition there are always 2 other possibilities:
• Title: ISVWorld specifically looks at company names and product names
• Size: Companies will be ranked by size large  small
3. Market Focus:
• only if a vertical industry or an application type is selected:
• there is an option to sort by Market focus: companies with the highest
relative focus on a segment are ranked on top

16. Searching 3: Detailed profiles have the following tabs
page 16
ISVWorld - largest Software Industry database ...globally.
• Vendors: a/o: description, industries, links to external sources (FB, LinkedIn, website), basic data
• Products: extracted products for this vendor, where possible
• Key People: extracted executives (note: people is not a focus area, read http://tinyurl.com/d9xgdme )
• News: Twitter feeds, RSS News feeds, twittertalk
• Locations: both HQ and primary offices
• Financials: Stock data, growth, profitability, related companies, productivity, P&L etc.
• Heartbeats: recent updates to the data for this vendor

17. Searching 4: Different views:
page 17
ISVWorld - largest Software Industry database ...globally.
• Teaser View: the default view showing limited company details
• List view: Gold and Platinum accounts can download the result set for use in
other applications
• Map view will plot geographically

18. Demo movie: Search 101
page 18
Search is the core of our product. To get a 1m30 snapshot of the 5 most important
lessons on search in ISVWorld, watch the next video.
If the video on the next page doesn’t load, please click:
http://www.youtube.com/v/89gFj5vxQZo

19. Statistics 1: Any search will give you statistics (“LiveStats”)
page 19
ISVWorld - largest Software Industry database ...globally.
• Statistics available out of the box:
• Horizontal Markets (Applications), Vertical Industries
• Ecosystem (Cloud, Microsoft, Oracle) and Country
• Size and Year established
• All facets remain active to narrow down results and change the result set

20. Financial Analysis 1: Starting page
page 20
ISVWorld - largest Software Industry database ...globally.
Default starting page selection:
• overall software industry
• pure play ISVs only
• SaaS companies only
Financial benchmarks shown:
• Stock market performance
• Valuations
• Growth
• Profitability
• Productivity
• R&D spend
• Sales & Marketing (and G&A) spend

21. page 21
ISVWorld - largest Software Industry database ...globally.
Financial Benchmarks can be run for:
• ISVWorld indexes for 35 sub-segments
in software
• Various well-known industry listings
• Individual stocks
• Or any mix of the above
Financial Analysis 2: Select your filters

22. Finally:
More questions ?? Please check:
• Our knowledgebase: http://kb.isvworld.com
• Our website: www.isvworld.com
ISVWorld - largest Software Industry database ...globally.
Page 22

23. Appendix
ISVWorld - largest Software Industry database ...globally.
Page 23

24. How can we achieve this level of coverage?
page 24
ISVWorld - largest Software Industry database ...globally.
ISVWorld
• Is the first product using our technology with which we aim to
displace/expand parts of traditional (human) desktop research. R&D started in
2008
Technology
• Our algorithms integrate > 100 API’s in the areas of language technology,
semantic technology, focused crawlers, text-mining and text-classification,
Information Extraction and Information Retrieval technologies
• For every vendor we collect data from at least 100 data sources to achieve
auto-classification, in many cases close to 500 sources.
Our Future vision for that technology
• Use our technology to generate market information databases of vendors
and/or products for other industry verticals or segments, especially where
human scalability is a limiting factor.
• Driven from “seeding lists”
• Examples: Biotechnology, Health, Green Energy, Investment funds
Our Partners
• Our technology has been developed a/o with the LM University in Munich,
University of Utrecht, Jiao Tong University in Shanghai and LanguageTools in
Munich, and through testing many many many API’s on the market today.