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Aqualisa Quartz


Sam Cantor, Ryan Dowling, Cristina Hall, Divya Lulla, Whitney Newman, Adam Tetreault
1
    Current Situation
There is one thing that
        cannot just be brushed off


1
    Current Situation
Bad
        Showers   =   The Norm



1
    Current Situation
Technology moves forward but
       basic needs remain the same


1
    Current Situation
Constant      Even
         Pressure   Temperature



1
    Current Situation
Persistence of
Identify
           bad showering    Frustration
 Need       experiences
Refers To Past
Active    Experiences,       Visit
Search   Friends, Family,
             Experts
                            Stores
Risk
       =   Reward
Risk
         =    Reward




       Customer
        Service
2
    Brand & Position
2
    Brand & Position
Shower of the future that
       addresses problems of the past


2
    Brand & Position
3
    Reasons to Believe
Bells & Whistles



3
    Reasons to Believe
Red Light



3
    Reasons to Believe
Peripherals



3
    Reasons to Believe
Replacement      New
         Shower      Penetration
          (44%)        (25%)



3
    Reasons to Believe
Niche
                   Target
         Market


3
    Reasons to Believe
4
    The Work
Aqualisa
Aqualisa
Aqualisa
Aqualisa
5
    Added Profit
2000    2001   2002   2003   2004   2005

25.54%
28.31%



2000    2001    2002   2003   2004   2005




       24.42%
28.00%



2000   2001     2002   2003   2004   2005




              23.24%
28.32%



2000   2001   2002     2003   2004   2005




                     22.00%
29.54%




2000   2001   2002   2003     2004   2005




                            20.69%
31.97%




2000   2001   2002   2003   2004     2005




                                   19.31%

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Aqualisa

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