The document discusses Aqualisa Quartz, a shower system that addresses long-standing problems with inconsistent water temperature and pressure. It positions the brand as a shower of the future that solves the frustrations of the past. The system has reasons to believe it will succeed due to its target niche market of replacement showers and new home penetration. It also shows increasing profit margins between 2000-2005, indicating the work it is doing is adding profit each year.