"Where is the money in online advertising in Australia?" - Matt Bateman (Viva9 / BlueFreeway Group) Performance-Marketing models - Australian Trends in Performance and Affiliate Marketing – where is the money in online advertising in Australia?

1. Performance-based Advertising Matt Bateman viva9

2. PubCamp 2008 Matt Bateman

3. Performance-based advertising How to make it work for you

7. Performance Marketing Tracking – how it works

10. Affiliate Network

11. Case Studies

12. ANZ Cards– Lead Generation Open ended lead generation campaigns for the whole ANZ Credit Card range. Campaigns employ a c ombination of targeted eDM, using quality opt- in databases, and banner placement, through s elected affiliates. Campaign Examples

13. Strawberrynet – Sales Campaign Objective – To drive sales of women’s cosmetics and men’s grooming products Delivery Channel – C ombination of targeted eDM, banner placement and search, through s elected affiliates within the Viva9 network. Affiliates were paid on a Commission basis based on sales. Results – Achieved in excess of $1 million in sales on a monthly basis Campaign Examples

14. Coke Database build