Webinar and video of the webinar about the Organisational Culture model of Geert Hofstede and the benefits of the certification offered by the hofstede centre.

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Speaker Egbert Schram
Support Celia Zanin
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2. Hofstede multi-focus model & Organisational culture
certification
Info Webinar
with: Egbert Schram
Managing Director

3. The Itim International group has spent over 30
years helping some of the world’s largest
organisations transform their intercultural and
organisational challenges into business success
stories, and translating academic research into
applicable solutions.
The hofstede centre offer high quality education
and certification in the field of culture and
management based on academic research and
practical experience.

4. About
Professor Geert Hofstede
He conducted the most comprehensive studies
on national values, introducing the dimension
concept.
His most popular book, Cultures and
Organizations: Software of the Mind, has been
translated into 20 different languages.
He has developed the famous
6 dimensional model of National
Culture as well as the Organisational
Culture Model.

5. Organisational
?
Culture

6. The way in which members of an
organisation relate to each other, their
work and the outside world in
comparison to other organisations
Prof. Dr. Geert Hofstede
“ “

7. Organisational Culture is
about differences in practices
between organisations and/or
parts within the same
(sub-cultures).
National Culture is about
the value differences between
groups of nations and/or
regions.
≠

8. The different levels of culture
Practices
Organisational Culture
The Hofstede Model
Symbols
Heroes
Rituals
Values
National Culture
6-Dimensional
Model

9. Models
2

10. The 6D model of
national culture
D1
Power distance
D2
Individualism
versus Collectivism
D3
Masculinity
versus Femininity
D4
Uncertainty
avoidance
D5
Long term Pragmatic
versus short term
D6
Indulgence
versus Restraint

11. The Multi focus
model
Organisational
Culture
D1
Effectiveness
Means versus goal oriented
D2
Customer orientation
Internally versus externally driven
D3
Control
Easy-going versus
tight work control
D4
Focus/Social control
Local versus professional
D5
Approachability
Open versus closed systems
D6
Management philosophy
Employee versus work oriented
D7
Leadership
acceptance
D8
Identification with
own organisation

12. Our tool the
Multi-focus model
The model on organisational culture was further
operationalized by itim International during the
90´s and 2000´s as the Hofstede Multi-focus
Model.

13. Exemple
Measuring Organisational Culture with the multi-focus model

14. Your culture helps you to
achieve your strategic goals
Culture is not about good or bad
It´s about being functional
Gif source: http://imgur.com/a/TRJG7

15. Immediate understanding of how
employees relate to their work
Valuable input for making sure
new-hires feel in touch with how
a job was marketed
• For the most part we are allowed to organize our work ourselves
• Those who get promoted show a lot of initiative
• Meetings, if they are held, are usually quite productive
• Everybody believes that there is scope for improvement
• Cooperation and trust between units are normal
• People tell their boss what they think
• You can always walk in for advice
• Our organization is open, even to outsiders
• Our strength lies in being flexible
• New employees quickly feel at home
• People are told when they have done a good job
• People who fail are given the benefit of the doubt
• Compete or die
• We are keenly aware of the competition from other organisation
Our tools does just that:
1

16. It should also tell you whether
the change parameters are
favourable or need tuning
...
2

17. and what kind of tuning
...

18. It should provide you with
detailed input on where to
focus change efforts
3.

19. And should provide you with
”information between the lines”
to enable you to ask beyond the
answers/observations
3..

20. And for HR related information
you should get information about
work AND stay motivation
(satisfaction doesn´t give you
sufficient insight)
3...

21. 1- A Cultural analysis should give you:
• Immediate understanding of how employees relate to their work
• Valuable input for making sure new-hires feel in touch with how a job was
marketed
2- A Cultural analysis should tell you:
• whether the change parameters are favourable or need tuning
• whether the change parameters are favourable or need tuning and what
kind of tuning
3- A Cultural analysis should provide
• detailed input on where to focus change efforts
• ”information between the lines” to enable you to ask beyond the
answers/observations
• information about work AND stay motivation (satisfaction doesn´t give you
sufficient insight) (for HR)

22. About the
Certification
Course
?

23. About the course
Practical PRE-COURSE WORK
- pre-course reading
- measure the Organisational sub-culture within an
organisation of your choice.
AFTER COURSE WORK
Access to itim Organisational Culture intranet.

24. About the course
Topics
The Hofstede Model on strategy, culture and change.
Learn how to use our tools and how to assess your optimal
culture.
Combine organisational culture and national culture
How to use, understand, interpret, analyse the reports which
will be generated during the course.
Learn about how to implement change and how to use our
change tools.

25. Benefits of the course
Ability to integrate content and process into a focused change
journey.
Measure organisational culture both on an actual and desired
level.
Conduct the follow up on the Organisational Culture Scan
started during the certification course.
Assist clients in assessing their optimal culture.
Explain the content of the reports generated.
Assess whether change is required and, if so, in which direction.

26. Certification courses
ACCREDITED PRACTITIONER
Focus on change managers and consultants
November 27-30, 2017 Milan, Italy
ACCREDITED LECTURER
Getting theoretical insight intoThe Hofstede´s Model on
Strategy, Culture and Change that goes beyond the
publications by Hofstede in comparison with other
approaches.
November 27, 2017 Amsterdam, The Netherlands
Organisational Culture Intercultural Management
ACCREDITED PRACTITIONER
Focus on managers and consultants
September 18-22, 2017 Amsterdam,
The Netherlands
ACCREDITED LECTURER
Getting theoretical insight intoThe Hofstede´s Model on
National Culture
September 18, 2017 Amsterdam,
The Netherlands
Annual conference
September 29, 2017, The Netherlands
Cultural diversity builds innovation
Software of the mind 2.0

27. We provide services to over 5000 organisations

28. Co-founded by the
pioneer of intercultural
management Prof. Dr.
Geert Hofstede.
All of our tools have solid
scientific foundations.
We are the only one offering
a combination of
Organisational Culture and
Intercultural Management.
Unique expertise in
converting scientific
knowledge into
applicable business
solutions.
A worldwide network of
expert practitioners.
Join itim International

29. Egbert Schram
Managing Director of itim International
Arabiankatu 12,
00650 Helsinki
Email: Egbert@itim.org
Web: www.itim.org
Connect with me on Twitter: @egbertschram
THANK YOU