Vortrag OnCommerce zur ITmitte.de Ring Vorlesung, Master Informatik, Universität Leipzig

1. "Cloud‐Computing / Billing
solution on force.com”
Dr. Sten Grimmer
OnCommerce GmbH, Jena
Leipzig, 06.11.2012

2. Our approach: Ringvorlesung
approach: Ringvorlesung
Academic
A d i
education
Applied
Your Skills (unknown)
topic
Solve task
independ‐
ently

3. Agenda
1.
1 Cloud Computing
2. Introduction to Salesforce
3.
3 Introduction to bill O ‐ billi made easy.
d i bill.ON billing d
4. Project(s)

4. Chapter 1
WHAT IS CLOUD COMPUTING ?
COMPUTING ?

5. „Crowd knowledge“
knowledge

6. Online encyclopedia
Online encyclopedia
Wikipedia:
• „Cloud computing is the use of computing resources
(hardware and software) that are delivered as a service
over a network (typically the Internet). The name comes
from the use of a cloud‐shaped symbol as an abstraction
for the complex infrastructure it contains in system
diagrams.“
Dictionary:
• „... the practice of using a network of remote servers
„... the a network remote servers
hosted on the Internet to store, manage, and process data,
rather than a local server or a personal computer.“

7. „Cloud definition / characteristics
„Cloud“ definition / characteristics
The architecture and t
Th hit t d terminology of cloud computing i as
i l f l d ti is
clearly and precisely defined as, well, a cloud.
(www.opencloudmanifesto.org/opencloudmanifesto2.htm)
Essential Characteristics (according to Mell & Grace, 2011):
1. On‐demand self‐service
2. Broad network access
3. Resource pooling.
3 R li
4. Rapid elasticity.
5.
5 Measured service
service.

8. The Cloud
The Cloud Stack
Software as a
Software as a
Service (SaaS)
Platform as a
Service (PaaS)
Infrastructure as a Service
(IaaS)
(I S)

9. The complete
Th l
cloud stack
Taken from Technology Review, MIT press (2009)
www.technologyreview.com/briefing/413981/tec
www technologyreview com/briefing/413981/tec
hnology‐overview‐conjuring‐clouds/2/

10. „Synopsis A cloud perspective
„Synopsis – A cloud perspective“
Front end users,
d Back end users, the
the customers service provider
SaaS
PaaS
IaaS

11. Everything fine?
Assets
• Low investment costs
• Pay for usage
Drawbacks
• Vendor‐/Data‐Lock‐In
• Non compliance
Non‐compliance
Draw / check individually
• Performance (do you need to move huge
Performance (do you
data sets?)
• Security and privacy

12. Companies Players in the
Companies – Players in the cloud
„most important player“, Amazon EC2, AWS, S3 (Dropbox!)
Azure, Office 365, SkyDrive
„was born in the cloud“, Google app engine
software can be bought as a Service
software to build the cloud
Server, Verizon Wireless (VZW)
Source: BusinessInsider, www.businessinsider.com/the‐10‐most‐important‐companies‐in‐cloud‐
computing‐2012‐2012‐4?op=1

13. Synopsis II: Cloud
Synopsis II: Cloud computing is...
1. a new way to do business
a new do business
2. the use of computing resources that are delivered
as a service
3. on‐demand availability of all aspects concerning IT

14. Chapter 2
SALESFORCE.COM

15. About Salesforce.com
• Gl b l
Global company f web based b i
for b b d business solutions
l i
• Best known for Customer‐Relation‐Management
(CRM)
• Salesforce.com offers both, PaaS and SaaS
• 2012: „Welcome to the Social Enterprise“
l h i l i “

16. History / some Milestones
/ some
• founded as a company specializing in software as a service
a company in software a service
1999 • Marc Benioff, former Oracle executive
• First Online App for CRM
2001 • 3 500 customers and 53 000 subscribers
3,500 customers 53,000 subscribers
• Listed on the NY Stock Exchange
2004 • 13,900 customers and 227,000
• Launch AppExchange
2006 • 29,800 customers and 646,000 subscribers
• Acquired Heroku, the Ruby platform
2010 • 87,200 customers

17. The Eco‐System
Software as a Service
S ft S i
(SaaS)
Platform as a
Service (PaaS)
( )
Global Datacenter
Global Datacenter,
Multi‐tenancy

18. Business process / CRM
Business process / CRM
Customer
Customer
Growth
G h Acqusition CRM Requirements:
• Detailed Account and
Contact Information
• Customer history
Customer history
• Marketing
Customer • Individual reporting
Extensio
n
CRM Growth • Customer statistics
• Sales information
• Document managment
• Time tracking
• Integration of E‐Mail
Integration of E Mail,
Customer Office
Growth Retention

19. Sales force automation (SFA)
Marketing / Lead Management Sales / Opportunity Management
Target
Lead Prospect Qualify Quote Order
g p
group
Response
SFA is a technique using software to automate the sales process
SFA is often used interchangeably with CRM
g y

20. CRM @ Salesforce.com
CRM @ Salesforce.com
Force.com Developer Org (kostenlos)
https://www.developerforce.com/events/regular/registration.php

21. Some Learning Ressources
Learning Ressources
Overview
Salesforce.com Primer for New Developers
http://www.youtube.com/watch?v=fq2ju2ML9GM
Technical
Introduction to Programming with Force.com Code (Apex)
( )
http://www.youtube.com/watch?v=OKKaDr‐tW‐
g&feature related
g&feature=related

22. Chapter 3
BILL.ON

23. SFA additional Features?
SFA – additional Features?
Billing. Payment.
Billing. Payment.
Lead Prospect Qualify Quote Order

24. bill.ON – billing made easy
• International formats
• Fl ibl i
Flexible invoice t
i templates
l t
Template • Placeholder for invoices and e-mail
• Create invoices directly from opportunities
y pp
and products
Invoice • PDF creating and e-mail integration
• Electronic Payments
• Wirecard & PayPal
Payment • Dunning
• Webservice interface for direct Integration in
webshops and other apps
Inte- • SAP and DATEV
gration
www.billing‐made‐easy.com

25. bill.ON Demo
Check out the bill.ON – billing made easy – listing at the AppExchange and evaluate
the app 30 days for free.
pp y

26. Chapter 4
PROJECT: INVOICING & QR
PROJECT: INVOICING & QR

27. Create simple invoicing in Salesforce
Create simple invoicing in Salesforce
• What information needs to
be on an invoice?
y
• What information is already
present in Salesforce
standard?
• Standard vs. Custom
objects?
• Render PDF

28. The idea: QR Code & Payment
The idea: QR Code & Payment
Customer Seller
• Bank details are of temporary • Quick payment
importance • Assign money to transaction
• Reason for payment often • Offer different payment options
complicated
• Manual effort
Summary: Bot are intested in a quick, save and easy payment!
y q , yp y

29. QR Code for
QR Code for Payment
bank://singlepayment?name=&account=&BNC=&amount=&reas
// g p y
on=
Project help:
1. Create a link
2. Which (new) invoice fields to you need with respect to the financial
data?
3. How to create a QR code from a link?
4. QR in Salesforce

30. Project help
Project help
General
1. Think of the project as a Hackathon
‐> solve the task with the programming possibilities of
Salesforce
2. Software should be easy (simple), specific (focussed), ...
Your concept?
?
‐ Meta data model. Show a sketch. What relations exist?
Specification / Documentation?
/ Documentation?
‐ Write it down!

31. Sources / Read more
Sources / Read more
• What is cloud computing?
p g
http://www.cloud‐computing‐network.com/what‐is‐cloud‐computing/#more‐57
• The cloud should be open...
http://www.opencloudmanifesto.org/
htt // l d if t /
• Drawbacks of Cloud Computing
http://www.enterpriseefficiency.com/author.asp?section_id=898&doc_id=192021
• About Salesforce:
http://www.salesforce.com/company/

32. Bibliography
S Bobrowski. Optimal Multitenant Designs for Cloud Apps. In Cloud Computing (CLOUD), 2011 IEEE
International Conference on, pages 654–659, 2011.
G. Lawton. Developing software online with platform‐as‐a‐service technology. Com‐puter, 41(6):13–15, 2008.
R Mathew and R Spraetz. Test Automation on a SaaS Platform. In Software Testing Verification and Validation,
2009. ICST ’09. International Conference on, pages 317 325 2009
2009 ICST ’09 I i lC f 317–325, 2009.
P. Mell and T. Grance. The nist definition of cloud computing (draft). NIST special publication, 800:145, 2011.
J. Ouellette. Development with the Force. com Platform: Building Business Applications in the Cloud. Addison‐
Wesley Professional, 2011.
Wesley Professional 2011
Luis M. Vaquero, Luis Rodero‐Merino, Juan Caceres und Maik Lindner. „A break in the clouds: towards a cloud
definition“. In: SIGCOMM Comput. Commun. Rev. 39 (1 2008), S. 50–55. DOI: 10.1145/1496091.1496100.
C.D. Weissman and S. Bobrowski. The design of the force. com multitenant internet application development
g pp p
platform. In Proceedings of the 35th SIGMOD international conference on Management of data, pages 889–
896. ACM, 2009.
T. Wong, L. Kao, and M. Kaufman. Salesforce. com for Dummies. John Wiley & Son, 2010.