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Como crear una empresa que vende por internet

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This document provides an overview of starting an e-commerce business online. It discusses why to start one (to make money), what to sell (existing products, product licenses, or new products), where (on the internet), who the customers are, and how to set up the business platform using tools like Shopify. It also covers topics like demand harvesting versus demand creation, using search engine optimization (SEO) and search engine marketing (SEM), and how to calculate customer acquisition cost (CAC) versus lifetime value (LTV). Cost estimates are provided for domain registration, advertising, development, and ongoing marketing.

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start your e-commerce business
Jordi Romero @jordiromero
e-commerce
we want to sell stuff online
WHY WHAT WHERE WHO HOW
WHY WHAT WHERE WHO HOW
http://www.internetretailer.com/trends/sales/
WHY WHAT WHERE WHO HOW
SELL existing products product licenses new products
WHY WHAT WHERE WHO HOW
the internet
WHY WHAT WHERE WHO HOW
demand harvesting vs demand creation
demand harvesting go after current demand seekers with or without competition
demand harvesting go after current demand seekers with or without competition EO / S EM S
go.itnig.net/keyword
S EM S EO
r t-te rm s ho g-term lo n
SEM
SEM good to experiment measure CTR measure Conversion Rate reference CPC
SEO
SEO slow (if done properly) scalable real competitive advantage virtually free clicks
demand harvesting vs demand creation
demand creation new products lack of customer habit
good luck!
seriously... customer education social media off-line marketing virality
CAC LTV
CAC < LTV
WHY WHAT WHERE WHO HOW
custom development
O O M ! B
WHY WHAT WHERE WHO HOW
recap
WHY money WHAT stuff WHERE internet WHO customers HOW platform
...PROFIT!
b...but...
b...but... how much?!
experiment domain name 8€ to 30€ adwords 0€ to 500€ shopify ~ 23 € / month
grow company inc ~ 700€ custom dev 2.000€ to 20.000€ marketing ~ 2.000 € / month
YMMV or something completely different
thank you
Jordi Romero follow @jordiromero follow @itnig

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