2012년 11월 10일 한국게임학회 추계학술대회에서 발표한 내용입니다. 슬라이드에 포함된 동영상과 자료는 http://goo.gl/nuVwt 에 정리해놨으니 참고하시면 됩니다. 페이스북 그룹 https://www.facebook.com/groups/gamification.kr 에 오시면 게이미피케이션 관련 다양한 의견을 나눌수 있습니다.

1. GAMIFICATION

2. 기자 10년
IT 전문
기획 3년
어플 랫폼
미디

3. 기자 10년
IT 전문
기획 3년
어플 랫폼
미디
Gamification Summit 2011

4. 기자 10년
IT 전문
기획 3년
어플 랫폼
미디
Gamification Summit 2011

6. Gamification?
game(게임) + -ification(-化하기) Credit by Gabe Zichermann

7. Gamification?
Credit by Kevin Werbach

8. Gamification?
Ian Bogust
Gamification is just a
marketing term.

9. Game is powerful
Credit by Jane McGonigal

10. Why people play game?
Credit by Phillip Toledano
State of Eustress
"Games are unnecessary obstacles we volunteer to tackle."
Credit by Jane McGonigal, quoting Bernard Suits

11. Using game mechanics
Credit by Bunchball

12. Using game mechanics and game thinking
can promote user engagement

13. Everyone loves
user engagement

14. Gamification is on fire!!!
Google Trends: Gamification / Serious games

15. Buzz word

16. Almost reached the peak of hype
Gartner Hype Cycle

17. Almost reached the peak of hype
Gartner Hype Cycle

18. example - Foursquare

19. Why did Foursquare work?
1. Core activity has intrinsic motivation.
2. Progress mechanics light the way.
3. Social Actions aligned with Social Needs.
Amy Jo Kim

20. example - Nike+

21. Driving engagement using gamification - Gartner
1. Accelerated feedback cycles.
2. Clear goals and rules of play.
3. A compelling narrative.
4. Tasks that are challenging but achievable.

22. example - Fun Theory

23. example - Fun Theory

24. Fogg's Behavior model
Dr. BJ Fogg

25. example – foldit

26. example – foldit

27. example – foldit

28. But, there are so many failures...

29. But, there are so many failures...

30. But, there are so many failures...
FAIL

31. I was like...
Before After

32. Gamification Pitfalls
1. Piling it on
2. Making it too easy
3. Putting lipstick on a pig
4. Relying only on extrinsic motivators

33. Gamification의 늪에 빠지다...

34. Forget the word
GAMIFICATION

35. Get into
Real Life

36. 도심RPG in 서울

37. 도심RPG in 서울

38. 저금 폭탄

39. 저금 폭탄

40. 빙고 쿠폰

41. GAMEPOCALYPSE by Jesse Schell @DICE2010
Key Issues
1. Disposable technology
2. Sensors everywhere
3. Get Points from
everything in real life
4. Life is a game
5. It's a little creepy, but
it's coming anyway

42. example – GreenGoose

43. example – GreenGoose

44. 발표 동영상 및 자료 링크는
Thank you http://goo.gl/nuVwt 참고하세요.
"Words are crap.
We should all shut up
and make stuff.“
Jesse Schell
email: chung.jinyoung@gmail.com
facebook: /groups/gamification.kr