3. Let’s start with some questions
about social media... “how much do
you know?”
4. 2. What do they do?
Answers
1. What is the name that belongs to these logos?
1. Wordpress, StumbleUpon, Lastfm
2. contentmanagementsystem and blog platform,
personalized recommendation engine, music website and
What are these?
Question 1. Social Media webradio
5. Question 2. Applications
into one messenger
3. Integrates MSN, ICQ, Google Talk and other messengers What is this?
2. Messenger
1. Adium
1. What is the name of the application?
2. What is the name of the type of application?
Answers
3. What is special about it?
6. 3. How many Google sub-brands do you know?
2. When were shares first sold? Answers
1. When was the company founded? 1. 1998
2. 2004
3. search, analytics, alerts, docs and speadsheats, adsense, in
Google is everywere! a box, adwords, wave, maps, gmail, ... but also YouTube and
Question 3. Google Picasa
7. 4. MySpace Question 4. Facebook
3. Yes (since 2009) Next champ
2. ≈ 400,000,000
1. > 160,000,000
Answers 1. How many members does Facebook have?
2. How many unique visitors a month?
3. Is this the biggest user base in the world?
4. What is the second?
8. Wave #wave, Swineflu #swineflu, Haiti #haiti Question 5. Twitter
#iranelection, Michael Jackson (stopped Internet), Google
4. Lance Armstrong, Obama #inaug09, Iran #pman /
The twitter-effect
3. Nothing
2. No 1. What was the growth of Twitter in 2009?
2. Is Twitter still growing?
1. 577%
Answers
3. What is technologically unique to Twitter?
4. What are the biggest Twitter events until now?
9. 4. What is the education level?
3. What is the average income?
2. How many over 34 years old?
Answers
1. More men or more women?
1. 50/50
2. 68% (oldest population of all social networks)
3. ≈ $ 75.000 (highest of all social networks)
Professional isn’t it?
Question 6. LinkedIn 4. 50% bachelors or higher degree (highest of all social networks
10. Well, so much for what we know.
This is an image of a brief history of
social media. Starting with a postal
service in Persia and ending - for
now - with the hype of 2009,
Twitter.
11. This is just a dump of all social
media websites and services that I
use or know instantly. I probably
forget a lot but this is just to show
that there are a lot of social media
websites. Too many...
12. In this overload of social media
websites and services I felt the
need for a structure. Some way to
structure this overload.
13. I introduced the ‘ruler of online DNA’.
The first number is “Internet” and is
not shown. After that all social
media are ordered in columns, every
row shows one image extra.
2 3 4 5 6 7 8 9
RULER OF ONLINE DNA
14. In this ruler of online DNA I placed
all social media websites and
services that I use personally or
have an account for. I ordered it by
importance to me. That includes
frequency of use as well as 2 3 4 5 6 7 8 9
relevance to me professionally.
ONLINE DNA VAN MARTIJN ARTS
15. Not all websites and webservices
are used actively. Here you see that
I use fourteen of the actively.
2 3 4 5 6 7 8 9
ACTIVE USE PASSIVE USE
ONLINE DNA VAN MARTIJN ARTS
16. For many of the social media
websites and webservices I only
have an account. I rarely use it but I
know what it is and what it is for.
2 3 4 5 6 7 8 9
ACTIVE USE PASSIVE USE
ONLINE DNA VAN MARTIJN ARTS
17. I introduce a scale here. Just state
the amount of active columns - here
5 - and the total amount of columns.
This scale states your total
5:9
knowledge as well as your active
use. 2 3 4 5 6 7 8 9
ACTIVE USE PASSIVE USE
ONLINE DNA VAN MARTIJN ARTS
18. My personal scale is 5:9. This can be
compared to other users or experts.
By doing this you can compare your
personal expertise on social media
to that of others. Also, you can use
it to separate the wannabees from
the experts.
5:9
You
ONLINE SCALE OF MARTIJN ARTS
19. But not all social media is used for
the same purpose. Social media is
actually a container word. Let’s try
and identify some of these different
purposes.
20. We now have some basic
knowledge of what is social media
and how you can structure it and
talk about it.
5:9
2 3 4 5 6 7 8 9
ONLINE DNA VAN MARTIJN ARTS
21. In this image I clustered all social
media websites and webservices
together. Just based on gut feeling.
22. After this I tried to visualize the
connections between all these
social media websites and
webservices. Nice to see that my
tweets are integrated on Facebook,
LinkedIn, et cetera.
23. Based on connections and gut
feeling I clustered all social media
websites and webservices and
named them. This resulted in six agg
clusters. reg
ati
e
m
es
sa
ging
sources
g
arin
filesh
dia
l me
ia
soc
social networks
24. The result is the so-called social
media flower. The flower is used as
a visual because in social media I
strongly reccommend” “let a messaging aggregation
thousand flowers grow” and also
“everyone needs to blossom”.
sources filesharing
You
networks media
25. The flower has six petals that show
the six clusters. In these clusters all
social media that I use are shown.
But some of these clusters are not messaging aggregation
so important anymore and some are
only clusters because I made no
decision. The flower is the result of
an (uncontrolled) evolution. Not a
strategy.
sources filesharing
You
networks media
26. But before I continue the question
rises: “what’s in it? Why spend - or
waste - so much time on these
social media?”. I wil try and show
the power of social media by
presenting a recent and personal
case of publishing a presentation on
slideshare.
27. Journey of my presentation:
WEB 3.0
“a simple and visual explanation”
This graph shows what actions were taken in
publishing and promoting this presentation. The
idea for this graph is drawn from the “journey of
a tweet” by ngonlinenews.com and “the social Published by others to:
media effect” by compete.com.
totalactivemedia.nl
contacted opinion leaders
Published manually to: Published automatically on: Posted by others to:
personal section; 18 followers pers. profile; 458 connections retweeted multiple times
Published automatically on: Published by others to:
Posted manually to:
personal profile; 76 followers homepage - featured section
personal section; 403 followers
RESULTS
Posted manually to:
3933 views on slideshare
four new 44 favs on slideshare personal section; 403 followers
customers 23 embeds via slideshare
4 times most tweeted on slideshare
1 time posted as featured on slideshare Manually actions by:
> 1.500 times viewed on Frankwatching e-mail (signature)
3 x as much views on totalactivemedia.nl reaching customers / partners
Published manually to:
Udated automatically by: Manually actions by others:
embedded in blogs embedded the slideshare
and therefore indexed 23 embeds
Published by others to: Posted by others to: Posted manually to: Manually actions by:
e-mail and iPhone
home - most tweeted section retweeted multiple times personal section; 403 followers contacted (5) opinion leaders
28. The result is not only four new
customers and quite some PR. The
result is also that the definition of
web3.0 on Wikipedia is ours. This
shows our thought leadership. We
helped to define the next stage of
the web...
WIKIPEDIA ENTRY BY MARTIJN ARTS
29. So social media is important. But
how to start using it strategically in
stead of evolutionary....
30. I came to the idea that I need to
follow the principles of an
innovation process in stead of just
talking about communication.
Communication equals innovation
when talking about social media.
innovation
process
31. In this image you see the traditional
description of all phases. Social
media helps you to change in a
changing environment. It also helps
you to stay effective. Your ideas or
results are continually evaluated by
Phase 6. Phase 1.
“the cloud”. Evaluation Intelligence
Evaluation is often forgotten. This is a Traditionally desk research is done. Online
shame because evaluation generates a lot research is now common, looking for data
of intelligence that is necessary for future and new developments. Talking to others,
processes. Traditionally evaluation was calling and emailing helps to get to know
done by periodical market research. “what’s new”.
Phase 2.
Phase 5.
Network
Dialogue innovation For each innovation and communication
Dialogue is necessary to improve. This holds
also for all publications. Traditionally people process goal a network or target audience needs to
be identified. Also, the staff needs to be
communicate with collegues of with others, examined. Traditionally external market
e.g. on formal events. research is done and CRM and database
marketing is used.
Phase 4. Phase 3.
Publication Operation
After finishing work, the result needs to Practical operation normally is not
be published and archived. Normally connected woth the communication
people store data on the company department. Everybody works with their
network. Publication is only for those who own tools. Some standard like Microsoft
are involved. Office. Other tools are more speacialized.
32. The innovation process also matches on
the learning styles by Kolb (in reversed reflexion
direction). It is now easy to find a test
that results in your favorite quadrant..
Quadrant 2. Quadrant 1.
Analysis “denker” Explore “dromer”
People with an Assimilating learning style are Kolb called this style 'Diverging' because
less focused on people and more interested these people perform better in situations
in ideas and abstract concepts. People with that require ideas-generation, for example,
this style are more attracted to logically brainstorming. People with a Diverging
sound theories than approaches based on learning style like to gather information.
practical value. These learning style people is They are interested in people and tend to
important for effectiveness in information be imaginative and emotional. People with
and science careers. In formal learning the Diverging style prefer to work in
situations, people with this style prefer groups, to listen with an open mind and to
readings, lectures, exploring analytical receive personal feedback.
models, and having time to think things
through.
Kolb’s
learning
Test. Learning styles
Kolbs Learning Styles
conceptualization www.vergouwenoverduin.nl/Testen_Kolbtest.html experience
Styles www.123test.nl/leerstijl
Quadrant 3. Quadrant 4.
Decide “beslisser” Act “doener”
People with a Converging learning style are People with an Accommodating learning
best at finding practical uses for ideas and style will tend to rely on others for
theories. They can solve problems and make information than carry out their own
decisions by finding solutions to questions analysis. This learning style is prevalent and
and problems. People with a Converging useful in roles requiring action and initiative.
learning style are more attracted to People with an Accommodating learning
technical tasks and problems than social or style prefer to work in teams to complete
interpersonal issues. A Converging learning tasks. They set targets and actively work in
style enables specialist and technology the field trying different ways to achieve an
abilities. People with a Converging style like objective.
to experiment with new ideas, to simulate,
and to work with practical applications..
experientation
33. In this image I plotted social media
websites and webservices on this
innovation process. In grey all
websites and webservices that I evaluation intelligence
already use and in orange the ones
that I do not use yet.
Google Analytics Google Alerts
Twittercounter Delicious
Unilyzer StumbleUpon
Scoutlabs Digg
Twitter LinkedIn
GoogleWave innovation Facebook
dialogue Socializr process Hyves network
LinkedIn Ning
Groups
Slideshare (prezi) Google Docs
YouTube (Flickr) WeShare (dropbox)
WordPress (blogger) iGoogle
Scribd (docstoc) TWiki
publishing operation
34. I have to try all these new websites
and webservices in order to be a
good advisor. You (the reader) and
others can stick to the clusters or evaluation intelligence
petals that you like best. Social
media use should be based on
personal preferences.
dialogue network
+
Martijn Arts
publishing operation
35. So now this will be my new online
DNA. I will have tried more websites
and webservices and will be
actively involved with more than
7:10
before. My DNA will increase and
hopefully also my expertise... 2 3 4 5 6 7 8 9 10
ACTIVE USE PASSIVE USE
ONLINE DNA VAN MARTIJN ARTS
36. My new personal scale is 7:10. I
think I can be called an expert now.
But by the way: For me, my scale
has now increased, both for active
use as well as passive use. For
many others I would advice to
actively use less in stead of more.
Just use it well.
7:10
You
ONLINE SCALE OF MARTIJN ARTS
37. But enough about me and my
personal research. Now over to the
rest of the world. I will present
some images made by others that
show demographics of social media.
I adapted most of them to be more
applicable to Dutch professional
use.
38. Overview of October
Social Networks 2008 Top5 March
plotted on a world map Social Networks
in the Netherlands
2010
The data shows the highest ranking
social network for each country by
traffic, not by members, page views or 1. hyves
any other method. Data was taken 2. facebook
from Alexa.com on 16th of oktober 3. LinkedIn
2008. Alexa data comes from users 4. Twitter
who have an Alexa toolbar as well as 5. MySpace
“data obtained from other diverse
traffic data sources” - Alexa.com.
Countries in grey do not have data
available and for a few countries it was
difficult to identiy local social
networks and therefor were omitted
from the map.
Bebo
Cloob (IR)
CyWorld (SKorea)
Draugiem.lv
Facebook
Faces.md Impulse.bg
Friendster
Hi-5
Hyves (NL)
IRC Galleria (FI)
Iwiw.hu (HU)
Lide (CZ)
Mixi
Myspace
Nasza-Klasa (PL)
Netlog (SI)
One.it
Orkut
Perfspot
Skyrock
StudiVZ
Tuenti (SP)
V Kontakte
Wretch (TW)
Xiaonei
www.oxyweb.co.uk
39. Overview of November Social Web Involvement March
in the Netherlands
Social Web 2009 2010
Involvement Flickr is ranked #5 (20)*
YouTube is ranked #5 (3)*
plotted on a world map LinkedIn is ranked #1 (12)
Blogging is not in top10
Twitter is ranked #10 (13)
The map provides a global snapshot of
active social web involvement by
market. The charts show the * in World Traffic Rank (general ranking in Netherlands)
percentages those who are active by
each form of social involvement. The Netherlands
size of the arch’s, represents the
audience volume in millions. Visit
globalwebindex.net to find the reasons
behind the trends, how different
demograhics are involved, what
motivates web users to get online and
the quantification of how brands
should be active in social media.
Upload photos onlne
Uploaded a video onlne
Manage a social network profile
Written your own blog
Use micro-blogging webservice
More about the study
Global web index interviewed 32.000 web users
in the 16 countries represented in this chart to
provide a unique international perspective on
web behaviour and social media involvement
across the world. More importantly, Social Web
Inex explored the impact on consumer
behaviour, the power of social communications
and the role for brands. The Global Web Inex
was created by trendstream in partnership with
Lightspeed research.
Global Web Index
40. Overview of February
Age and activity 2008
what people are doing and
who participates
This graph shows people by their
activity and age group.
Creators publish Web pages, write
blogs, upload a video to sites like
YouTube.
Critics comment on blogs and posts
ratings and reviews.
Collectors use Really Simple
Sindication (RSS) and tag Web pages to
gather information.
Joiners use social networking sites.
Spectators read blogs, watch peer-
generated videos, and listen to
podcasts,
Inactives are online but don’t yet
participate in any form of social media.
Creators
Critics
Collectors
Joiners
Spectators
Inactives
0
Forrester research
41. Overview of February
Age and activity 2008
what people are doing and
who participates
This graph shows people by their
activity and age group.
Creators publish Web pages, write
blogs, upload a video to sites like
YouTube.
Critics comment on blogs and posts
ratings and reviews.
Collectors use Really Simple
Sindication (RSS) and tag Web pages to
gather information.
Joiners use social networking sites.
Spectators read blogs, watch peer-
generated videos, and listen to
podcasts,
Inactives are online but don’t yet
participate in any form of social media.
Creators
Critics
Collectors
Joiners
Spectators
Inactives
0
Forrester research
42. Overview of October
Gender balance 2009
Chicks rule!
This graph shows the gender balance
on social networking websites. Only
one social networking website is a
patriarchy, namely Digg. LinkedIn,
YouTube, deviantART and Delicious
are equalities and all (12) oothers are
matriarchies.
This grapgh is based on US gender
figures and worldwide traffic figures.
* M = million more monthly female of
male visitors
InformationisBeautiful.net
43. Overview of October
Demographics 2009
Demographics of a few
major social networks
This graph shows the demographics of
four commonly used professional and
semi professional social networks. All
statistics are from Google Ad Planner > 65: 4 4 3 3
and have been copied from a blog post
of briansolis.com.
55 - 64: 16 12 10 11
45 - 54: 28 14 20 20
35 - 44: 31 20 25 29
25 - 34: 16 14 17 16
18 - 24 3 7 10 8
0 - 17 3 18 15 11
% women 50 57 59 57
$ 0 - $ 25k: 10 5 3 4
$ 25 - $ 50k: 16 12 8 10
$ 50 - $ 75k: 23 18 14 16
$ 75 - $ 100k: 23 36 28 27
$ 100 - $ 150k: 18 22 34 30
> $ 150k: 11 7 13 13
% without children 90 64 64 72
Masters degree: 16 8 7 8
Bachalors degree: 37 20 18 24
Some college: 34 36 48 47
High school: 9 14 10 9
Less than HS diploma: 4 22 17 12
Unique visitors: 14 M, 31 M 110 M, 370 M 5.6 M, 18 M 24 M, 66 M
Reach: 6,1%, 2,4% 45,6%, 28,8% 10.1 %, 5.1% 10,1%, 5.1%
Page views: 800 M, 1,4 B 52 B, 160 B 250 M, 650 M 2.1 B, 4 B
Total visits: 85 M, 160 M 3.1 B, 8.7 B 28 M, 74 M 270 M, 550 M
Avg. visits per visitor: 6, 5.1 28, 23 5, 4.1 611 8.3
Avg. time on site: 9:40, 9:00 20:00, 23:20, 11:40, 11:40 12:10, 11:40
44. Based on these demographics,
combined with the innovation
process I want to come to a default
professional media mix. I call this
the professional social media spiral.
PROFESSIONAL SOCIAL MEDIA SPIRAL
45. Basic idea is that the clusters I used
before are not excluding clusters. It
is more or less a sliding scale. Some
social media websites and
webservices can be placed into
different clusters. This results in an
image that is different than the
social media flower. It is a complete
overview of social media plotted in
an innovation process.
46. DELICIOUS
Overview of
evaluation DIGG
intelligence
Social Media GOOGLE ALERTS
STUMBLEUPON
plotted in an innovation
process
The innovation process is used in this NING HYVES
graph to plot all analyzed social media
services. The phases in an innovation
process are (1) intelligence, (2)
network, (3) operation, (4) publishing, FACEBOOK
(5) dialogue and (6) evaluation. In
every sextant at least four social media
services are visible. Some of these
services can be extended to other LINKEDIN
quadrants too. Therefore, some
services cover more that one sextant.
A complete social media mix covers all
sextants with services that you
REALLY use, as well as your target UNILYZER
audience. SCOUTLABS
TWITTERCOUNTER
GOOGLE ANALYTICS
Google Alerts
Delicious
StumbleUpon
Digg
LinkedIn
Facebook
Hyves
Ning
Google Docs
WeShare (dropbox)
SCRIBD
iGoogle
SOCIALIZR
TWiki LINKEDIN GROUPS GOOGLE WAVE
GOOGLE DOCS
WESHARE
Slideshare (prezi) TWIKI
IGOOGLE
TWITTER
WordPress
YouTube SLIDESHARE
Scribd dialogue YOUTUBE
WORDPRESS
network
Twitter
GoogleWave
Socializr
LinkedIn Groups
Google Analytics
Twittercounter
Unilyzer
Scoutlabs publishing operation
47. Overview of
evaluation intelligence
Corporate
Social Media
plotted in an innovation
process
This is a sub graph of the general
overview of social media. In this graph
a default professional social media mix
is pictured.
The innovation process is used in this
graph too to plot all analyzed social
media services. The phases in an
innovation process are (1)
intelligence, (2) network, (3)
operation, (4) publishing, (5) dialogue
and (6) evaluation. The social media
mix cis complete in that it covers all
sextants with services that a
(professional) company REALLY use, as
well as its target audience.
dialogue network
publishing operation
48. Corporate Social Media
Phase 6. Evaluation Phase 1. Intelligence
Unilyzer Google Alerts
Social media and internet marketing Webservice that sends a mail with links that
software. Designed as a dashboard, showing
your performance on all social media en
default professional social media mix mentioned the entered searchstring.
social networks. Todo’s
- Define at least 5 keywords
Todo’s - Start with project name or company name
- Start using Unilyzer - Follow up on all leads
- Take time to set it up - make it good! - Integrate in iGoogle
- Integrate in iGoogle (if possible) - Learn and end with 10 valuable keywords
Phase 5. Dialogue Phase 2. Network
Twitter LinkedIn
Webservice used for notifications of 140 Social network. Used mainly by
characters to followers. Can be integrated in professionals above 30 years old. Integrates
other social network sites. Also, social media well with other social media like Twitter,
site tweet new favorites and posts. Slideshare and Wordpress.
Todo’s Todo’s
- Make a profile / complete until at least 80% - Update your profile until at least 80%
- Follow all familiar persons (from project) - Mention project / company well
- Follow people from competition / critics - Organize LinkedIn
- Integrate Twitter in iGoogle - Ask for recommendations
- Use Shareoholic in browser for fast tweets - Start a LinkedIn Group
- Try to find something that doesn’t take time - Apply for all applicable LinkedIn Groups
- Try Twittercounter and see what works - Integrate Slidehare in LinkedIn
- Use LinkedIn for finding professionals
Phase 4. Publishing Phase 3. Operation
Slideshare iGoogle
Website aon which slides (Powerpoint, PDF
Personalized overview of news and
et cetera) are published. Can be used for
functionalities (RSS and gadgets). Used as
inspiration as well as publishing or archiving
startpage of the browser.
presentations.
Todo’s
Todo’s
- Start an iGoogle page
- Make a profile / complete until at least 80%
- Start with all applicable RSS feeds
- Upload a slide completely (use keywords)
- Integrate Google Alerts, Twitter, Slideshare
- Integrate slideshare in LinkedIn / iGoogle For further assistance please call or e-mail Martijn Arts (marts@totalactivemedia.nl or - Integrate Google Docs & Spreadsheets
+31 6 21267898) or go to Total Active Media (www.totalactivemedia.nl or + 31 20 750 9450) - Find suitable simple gadgets (e.g. translate)
49. Campaign Social Media
Phase 6. Evaluation Phase 2. Network
Scoutlabs Hyves
Social media dashboard to track and analyse A free Dutch social networking site. The
marketing data of social network tools
default professional social media mix focus of this website is on keeping in touch
with existing friends and making new
Todo’s friends. It is comparable with other social
- Start using Scoutlabs (30 day trial) networking sites.
- Take time to set it up - make it good!
- Analyze at least every day 5 minutes Todo’s
- Make a full analysis after 30 days - Look at existing Hyves gadgets and learn
- Buy Scoutlabs if experience is positive - Try to find applicable hyves
- If suitable, create a hyve
- Search for hyves as referrer to your site
Phase 5. Dialogue Phase 2. Network
Twitter LinkedIn
Webservice used for notifications of 140 Social network. Used mainly by
characters to followers. Can be integrated in professionals above 30 years old. Integrates
other social network sites. Also, social media well with other social media like Twitter,
site tweet new favorites and posts. Slideshare and Wordpress.
Todo’s Todo’s
- Make a profile / complete until at least 80% - Update your profile until at least 80%
- Follow all familiar persons (from project) - Mention project / company well
- Follow people from competition / critics - Organize LinkedIn and start a Group
- Integrate Twitter in iGoogle - Try to find applicable LinedIn Groups
- Use Shareoholic in browser for fast tweets - Search for LinkedIn as referrer to own site
- Try to find something that doesn’t take time
- Try Twittercounter and see what works
Phase 4. Publishing Phase 2. Network
YouTube Facebook
A video sharing website on which users can
The largest social network in the world. If
upload and share videos.
Facebook was a country it would be the third
in the world.
Todo’s
- Make an account and collect favorites
Todo’s
- Analyze successful videos (target audience)
- Look at existing Facebook gadgets and learn
- Click on suggested videos daily
- Try to find applicable Facebook Groups
- Make your own video and upload (try it!)
- If suitable, create a Facebook Group
- Try also VIMEO For further assistance please call or e-mail Martijn Arts (marts@totalactivemedia.nl or - Search for Facebook as referrer to own site
- If applicable create a channel +31 6 21267898) or go to Total Active Media (www.totalactivemedia.nl or + 31 20 750 9450)
50. Publishing Social Media
Phase 6. Evaluation Phase 1. Intelligence
Google Analytics Digg
A free service offered by Google that social news website made for people to
generates detailed statistics about the
visitors to a website.
default professional social media mix discover and share content from anywhere
on the Internet, by submitting links and
stories, and voting and commenting on
Todo’s submitted links and stories.
- Start using Google Analytics (its free!)
- Take time to set it up - make it good! Todo’s
- Analyze at least every day 5 minutes - Follow Digg homepage at least once a day
- Make a full analysis after 30 days - Make an account and personalize
- Buy Scoutlabs if experience is positive - Integrate Digg RSS in iGoogle
- Search for othe news RSS feeds
- Integrate also othe feeds in iGoogle
Phase 5. Dialogue Phase 2. Network
Twitter LinkedIn
Webservice used for notifications of 140 Social network. Used mainly by
characters to followers. Can be integrated in professionals above 30 years old. Integrates
other social network sites. Also, social media well with other social media like Twitter,
site tweet new favorites and posts. Slideshare and Wordpress.
Todo’s Todo’s
- Make a profile / complete until at least 80% - Update your profile until at least 80%
- Follow all familiar persons (from project) - Mention project / company well
- Follow people from competition / critics - Organize LinkedIn
- Integrate Twitter in iGoogle - Ask for recommendations
- Use Shareoholic in browser for fast tweets - Start a LinkedIn Group
- Try to find something that doesn’t take time - Apply for all applicable LinkedIn Groups
- Try Twittercounter and see what works - Integrate Slidehare in LinkedIn
- Use LinkedIn for finding professionals
Phase 4. Publishing Phase 4. Publishing
Wordpress Slideshare
An open source blog publishing application
a business media site for sharing
powered by PHP and MySQL which can also
presentations, documents and pdfs with a
be used for content management.
professional community that regularly
comments, favorites and downloads content.
Todo’s
- Write a blog and send it to relevant blogs
Todo’s
- Try to become a blogger for different blogs
- Make a profile / complete until at least 80%
- Blog article at least once every fortnight
- Upload a slide completely (use keywords)
- Integrate blogs on corporate website For further assistance please call or e-mail Martijn Arts (marts@totalactivemedia.nl or - Integrate slideshare in LinkedIn / iGoogle
- Use Shareoholic for easier meso-blogging +31 6 21267898) or go to Total Active Media (www.totalactivemedia.nl or + 31 20 750 9450)
- Open a blog on wordpres.com, blogger or...
51. And to make this analysis also fun
and easy to do. I made it into a
game. Just like the Active Media
Game (www.activemediagame.com)
that can be used to generate cross
media mix.
SOCIAL MEDIA GAME
52. Step 1 is to plot all that you know
already on a blank “ruler of online
DNA”. You can also see what scale
you are and want to be. After
X:Y
finishing you can repeat this step
for your resulting online DNA and 2 3 4 5 6 7 8 9
scale.
53. In this game all social media are
printed on memory cards. Step 2 is
to play memory in order to know
what’s what.
54. Step 3 means filling in a Kolb test
and exploring what social media DELICIOUS
websites and webservices fit you
best.
evaluation DIGG
STUMBLEUPON
intelligence
GOOGLE ALERTS
NING HYVES
FACEBOOK
LINKEDIN
www.vergouwenoverduin.nl/Testen_Kolbtest.html
think UNILYZER
SCOUTLABS
TWITTERCOUNTER
GOOGLE ANALYTICS
dream
SCRIBD
SOCIALIZR
GOOGLE DOCS
LINKEDIN GROUPS GOOGLE WAVE
WESHARE
TWIKI
TWITTER IGOOGLE
SLIDESHARE
dialogue YOUTUBE
network
decide WORDPRESS
do
publishing operation