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The DIYMarketers’ Guide to a
  Magnetic Marketing Plan
 6 Simple Secrets to Actually Loving
   the Marketing Planning Process
Got a Marketing Plan?
Kinda….Sorta…Not
     Really?
How most of us feel about the words
        “Marketing Plan”
Because a “marketing plan”
   is not what we want
We want
fabulous, profitable
    customers
So let’s call it
The “Whatever I want to accomplish”
               Plan
Be the Dominant Player
Best Experience
Best
Quality
Technology Leader
It’s just another way of saying…
What do I have t
do to get chosen
Pssssssssssst
Your Circle
You



                Opportunity




The Opportunities are
 OUTSIDE Your Circle
Authenticity Sells
Do What You Love
for People You Love
If the “position” fits…Wear it
“F” the Format!

   Focus     Find
           Feel
Momentum is Everything

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