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How To Find Your Voice As A Blogger -- And Get Noticed

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Ivan Oransky
Ivan Oransky

Presentation at UK Conference of Science Journalists, London, 6/18/14

Actualités & PolitiqueTechnologie
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Find Your Voice UKCSJ London June 18, 2014 Ivan Oransky Co-founder, Retraction Watch http://retractionwatch.com @ivanoransky
Find A Niche… • …and report the hell out of it.
Alert The Media • Send time-strapped reporters, particularly local ones, your stuff
Social Media = Orchestra Conductor • …Not a guy with a megaphone. Too many reporters seem to think of social media only as a way to get the word out about their latest work. What a waste.
Don’t Be Afraid To Have A Voice • “Retraction Watch is one of the best innovations in science in recent years. The wit enhances the message. Tune in.” — former BMJ editor-in-chief Richard Smith
Get Noticed
Get Noticed

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How To Find Your Voice As A Blogger -- And Get Noticed

  • 1. Find Your Voice UKCSJ London June 18, 2014 Ivan Oransky Co-founder, Retraction Watch http://retractionwatch.com @ivanoransky
  • 2. Find A Niche… • …and report the hell out of it.
  • 3. Alert The Media • Send time-strapped reporters, particularly local ones, your stuff
  • 4. Social Media = Orchestra Conductor • …Not a guy with a megaphone. Too many reporters seem to think of social media only as a way to get the word out about their latest work. What a waste.
  • 5. Don’t Be Afraid To Have A Voice • “Retraction Watch is one of the best innovations in science in recent years. The wit enhances the message. Tune in.” — former BMJ editor-in-chief Richard Smith